Rascasse Audience Intelligence

Lee Brice Audience in United States

A data profile of the people who buy, follow and care about Lee Brice in United States — modelled from more than twelve digital signal sources. Lee Brice has an estimated audience of 1,240,106 people in United States.

#59among Country music in United States#4314among Person in United States#2532in Music & Radio

The average Lee Brice fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Willie Nelson, Chris Stapleton, Britney Spears, with strongest over-indexing on Willie Nelson (7.44× the country average).

Demographically, the Lee Brice audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lee Brice fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lee Brice profile in United States.

Audience size
1.2M
in United States
Gender
60.3%♀
39.7% male
Age
39.8
average years
Country rank
#20372
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lee Brice fans

60.3% are female, 39.7% are male, average age 39.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Lee Brice audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.8
Estimated audience size1,240,106
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Lee Brice audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Lee Brice audience comes from United States.

Worldwide audience distribution share by country for Lee Brice
CountryShare
United States85.8%
Canada7.3%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lee Brice audience in United States is strongest.

Fig. 05

Top regions by affinity

Lee Brice fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~7K2.31×
02South Carolina~40K2.05×
03Iowa~20K1.72×
04North Dakota~4K1.61×
05Tennessee~40K1.56×
06West Virginia~8K1.46×
07Idaho~9K1.45×
08Indiana~30K1.33×
09Delaware~4K1.27×
10Minnesota~20K1.26×
11Kentucky~20K1.25×
12Nebraska~8K1.23×
13New Hampshire~6K1.22×
14Ohio~50K1.21×
15Wisconsin~20K1.17×
16Missouri~20K1.16×
17Pennsylvania~50K1.12×
18Kansas~10K1.12×
19Oklahoma~10K1.04×
20Alabama~20K1.03×
21Maine~4K1.00×
22Mississippi~10K0.98×
23Connecticut~10K0.97×
24Michigan~30K0.96×
25Vermont~2K0.96×
26Arkansas~10K0.95×
27Montana~3K0.93×
28Colorado~20K0.91×
29Rhode Island~4K0.91×
30Illinois~40K0.88×
31North Carolina~30K0.88×
32Massachusetts~20K0.88×
33Alaska~2K0.84×
34Utah~9K0.80×
35Arizona~20K0.79×
36Texas~80K0.77×
37Georgia~30K0.76×
38Louisiana~10K0.76×
39Florida~60K0.72×
40Washington~20K0.70×
41Nevada~8K0.70×
42Virginia~20K0.68×
43New Mexico~4K0.67×
44Oregon~9K0.65×
45Maryland~10K0.61×
46New York~40K0.59×
47Hawaii~3K0.56×
48New Jersey~20K0.55×
49Washington, District of Columbia~2K0.53×
50California~70K0.50×
Fig. 06

Affinity by region

Affinity by region — Lee Brice, United States
0.50×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lee Brice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lee Brice audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires13.54×
02Kane BrownMusic & Radio13.16×
03Florida Georgia LineMusic & Radio12.63×
04Kelsea BalleriniMusic & Radio11.55×
05Darius RuckerMusic & Radio11.38×
06Waylon JenningsMusic & Radio11.02×
07FIFA Club World CupSports10.30×
08Chris StapletonMusic & Radio9.65×
09Alan JacksonMusic & Radio8.37×
10Kacey MusgravesMusic & Radio8.34×
11Willie NelsonMusic & Radio7.44×
12Toby KeithMusic & Radio7.19×
13Tim McGrawMusic & Radio7.17×
14AriatFashion & Accessoires6.12×
15CitibankBusiness & Career4.05×
16Britney SpearsMusic & Radio3.48×
17Pizza HutFood & Beverages1.98×
18SubwayFood & Beverages1.86×
19Hobby LobbyHome & Garden1.81×
20Chick-fil-AFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lee Brice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lee Brice audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Community OrientationOPEN1.59×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lee Brice audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.70×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lee Brice have in United States?

Lee Brice has an estimated audience of 1,240,106 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lee Brice fans?

60.3% of Lee Brice fans are female, 39.7% are male, with an average age of 39.8 years.

03

Which brands do Lee Brice fans like most?

Lee Brice fans show strongest brand affinity for Willie Nelson (7.44×), Chris Stapleton (9.65×), and Britney Spears (3.48×) over the country average.

04

Where do Lee Brice fans live in United States?

Lee Brice fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lee Brice fans also like?

Beyond Lee Brice itself, the audience over-indexes on Chris Stapleton (9.65×), Britney Spears (3.48×), Kane Brown (13.16×), and Alan Jackson (8.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lee Brice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Brice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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