Lee's Famous Recipe Chicken Audience in United States

Lee's Famous Recipe Chicken logo

Lee's Famous Recipe Chicken has an estimated audience of 1,193,979 people in United States. 57.9% are female, 42.1% are male, average age 44.5. Top brand affinities: Takers, Israel, Nationality, Whataburger, Diane Sawyer.

Top brand affinities include Takers, Israel, Nationality, with strongest over-indexing on Takers (28.95× the country average). Demographically, the Lee's Famous Recipe Chicken audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Category: Food & Beverages · Type: Brand

Demographics of Lee's Famous Recipe Chicken fans

Demographic split for Lee's Famous Recipe Chicken audience in United States
MetricValue
Female57.9%
Male42.1%
Average age44.5
Estimated audience size1,193,979

Audience persona

The typical Lee's Famous Recipe Chicken fan in United States is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Takers.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lee's Famous Recipe Chicken audience
BrandAffinityCategory
Takers28.95×Movies & TV
Israel2.81×Travel & Leisure
Nationality2.06×Politics & Society
Whataburger1.53×Food & Beverages
Diane Sawyer7.39×Movies & TV
Empresarios10.97×Politics & Society
Pillow1.67×Home & Garden
Sinaloa2.35×Travel & Leisure
Staycation2.05×Home & Garden
Jeep Grand Cherokee (WJ)3.86×Cars & Mobility
Jeep Wagoneer3.54×Cars & Mobility
Home staging3.15×Home & Garden
Nebraska1.5×Travel & Leisure
JDSU1.61×Business & Career
Crawley15.99×Travel & Leisure
Stamp collecting2.04×Home & Garden
Corona (band)2.41×Music & Radio
Captain America (1990 film)1.7×Movies & TV
Halsey, Oregon2.92×Travel & Leisure
Hocus Pocus1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lee's Famous Recipe Chicken audience
TraitClusterScore
Price SensitivityPREMIUM1.58
PatriotismCONSERVATISM1.47
Community OrientationOPEN1.43
ExtroversionTHRILL1.33
IndulgenceJOY1.3
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Lee's Famous Recipe Chicken
CountryShare
United States95.2%
Canada2.9%
Australia1.0%

See Lee's Famous Recipe Chicken audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Lee's Famous Recipe Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.