Lee's Famous Recipe Chicken Audience in United States

Lee's Famous Recipe Chicken has an estimated audience of 1,193,979 people in United States. 57.9% are female, 42.1% are male, average age 44.5. Top brand affinities: Takers, Israel, Nationality, Whataburger, Diane Sawyer.
Top brand affinities include Takers, Israel, Nationality, with strongest over-indexing on Takers (28.95× the country average). Demographically, the Lee's Famous Recipe Chicken audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Category: Food & Beverages · Type: Brand
Demographics of Lee's Famous Recipe Chicken fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.5 |
| Estimated audience size | 1,193,979 |
Audience persona
The typical Lee's Famous Recipe Chicken fan in United States is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Takers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Takers | 28.95× | Movies & TV |
| Israel | 2.81× | Travel & Leisure |
| Nationality | 2.06× | Politics & Society |
| Whataburger | 1.53× | Food & Beverages |
| Diane Sawyer | 7.39× | Movies & TV |
| Empresarios | 10.97× | Politics & Society |
| Pillow | 1.67× | Home & Garden |
| Sinaloa | 2.35× | Travel & Leisure |
| Staycation | 2.05× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 3.86× | Cars & Mobility |
| Jeep Wagoneer | 3.54× | Cars & Mobility |
| Home staging | 3.15× | Home & Garden |
| Nebraska | 1.5× | Travel & Leisure |
| JDSU | 1.61× | Business & Career |
| Crawley | 15.99× | Travel & Leisure |
| Stamp collecting | 2.04× | Home & Garden |
| Corona (band) | 2.41× | Music & Radio |
| Captain America (1990 film) | 1.7× | Movies & TV |
| Halsey, Oregon | 2.92× | Travel & Leisure |
| Hocus Pocus | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.58 |
| Patriotism | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.43 |
| Extroversion | THRILL | 1.33 |
| Indulgence | JOY | 1.3 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.2% |
| Canada | 2.9% |
| Australia | 1.0% |
See Lee's Famous Recipe Chicken audiences in other countries
- Lee's Famous Recipe Chicken — Germany
- Lee's Famous Recipe Chicken — United Kingdom
- Lee's Famous Recipe Chicken — France
- Lee's Famous Recipe Chicken — Italy
- Lee's Famous Recipe Chicken — Spain
- Lee's Famous Recipe Chicken — Brazil
- Lee's Famous Recipe Chicken — Japan
- Lee's Famous Recipe Chicken — South Korea
- Lee's Famous Recipe Chicken — India
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lee's Famous Recipe Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.