Lepidoptera Audience in United States

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Lepidoptera has an estimated audience of 1,634,233 people in United States. 65.3% are female, 34.7% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Hibachi, Nationality, Google Home, Goop.

The average Lepidoptera fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Hibachi, Nationality, with strongest over-indexing on Jaws (15.7× the country average). Demographically, the Lepidoptera audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Lepidoptera fans

Demographic split for Lepidoptera audience in United States
MetricValue
Female65.3%
Male34.7%
Average age44.9
Estimated audience size1,634,233

Audience persona

The typical Lepidoptera fan in United States is more female, around 44.9 years old, with strong Spirituality tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Lepidoptera in United States
RegionReachAffinity
California168,6450.94×
Texas119,9700.85×
Florida94,9150.86×
New York74,7690.82×
Ohio53,1101.05×
North Carolina52,3491.06×
Michigan49,9641.17×
Pennsylvania49,7290.9×
Illinois48,3040.89×
Georgia44,4150.88×
Virginia44,0571.11×
Washington37,4951.14×
Massachusetts33,2981.03×
New Jersey29,4950.71×
Maryland29,3461.04×
Tennessee28,4200.87×
Colorado28,3361.1×
Arizona28,1440.84×
Indiana27,5800.92×
Missouri25,3540.96×
Minnesota24,6771.05×
Wisconsin24,6481×
Oregon24,4751.31×
South Carolina22,3760.91×
Oklahoma20,8441.15×
Kentucky20,8081.02×
Louisiana20,5150.97×
Alabama17,6710.77×
Iowa15,7061.17×
Utah15,6991.07×
Connecticut15,5740.95×
Kansas15,0561.17×
Arkansas14,3791.07×
Nevada11,1450.71×
Mississippi10,3310.77×
Nebraska9,3281.14×
New Mexico7,8340.96×
Maine7,7611.33×
Idaho7,6140.93×
New Hampshire7,1841.12×
West Virginia7,1080.93×
Hawaii7,0221×
Montana5,7711.27×
Vermont4,9691.73×
Washington, District of Columbia4,8750.99×
Rhode Island4,7500.91×
Delaware4,1190.91×
North Dakota3,0110.9×
South Dakota2,9290.78×
Alaska2,8370.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lepidoptera audience
BrandAffinityCategory
Jaws15.7×Movies & TV
Hibachi21.71×Food & Beverages
Nationality5.09×Politics & Society
Google Home13.47×Technology & Electronics
Goop9.99×Internet & Social Media
Governor of Michigan11.51×Politics & Society
headspace13.76×Health
Ira Glass24.7×Music & Radio
Wok9.17×Food & Beverages
Grace Slick11.76×Music & Radio
Cherish (group)14.02×Music & Radio
Israel2.7×Travel & Leisure
Whataburger2.15×Food & Beverages
Grinch4.88×Movies & TV
No Escape (1994 film)12.43×Movies & TV
Kendra Scott2.97×Fashion & Accessoires
Vocal harmony4.43×Music & Radio
Kikar HaShabbat14.94×News
Fairy godmother6.7×Literature
jordy nelson14.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lepidoptera audience
TraitClusterScore
SpiritualityBALANCE2.01
Community OrientationOPEN1.74
MindfulnessBALANCE1.63
IndividualismJOY1.63
ExtroversionTHRILL1.6
TraditionCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Lepidoptera
CountryShare
United States21.8%
Mexico7.3%
France6.7%

See Lepidoptera audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Lepidoptera have in United States?

Lepidoptera has an estimated audience of 1,634,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Lepidoptera fans?

65.3% of Lepidoptera fans are female, 34.7% are male, with an average age of 44.9 years.

Which brands do Lepidoptera fans like most?

Lepidoptera fans show strongest brand affinity for Jaws (15.7×), Hibachi (21.71×), and Nationality (5.09×) over the country average.

Where do Lepidoptera fans live in United States?

Lepidoptera fans in United States are most concentrated in California (reach 168,645), Texas (reach 119,970), and Florida (reach 94,915). These three regions account for the largest share of the active audience.

What other brands do Lepidoptera fans also like?

Beyond Lepidoptera itself, the audience over-indexes on Hibachi (21.71×), Nationality (5.09×), Google Home (13.47×), and Goop (9.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lepidoptera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.