Life sciences Audience in United States

Life sciences logo

Life sciences has an estimated audience of 394,404 people in United States. 57.8% are female, 42.2% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Vocal harmony, Hibachi, Hebe, Governor of Michigan, Google Home.

The average Life sciences fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vocal harmony, Hibachi, Hebe, with strongest over-indexing on Vocal harmony (12.21× the country average). Demographically, the Life sciences audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Life sciences fans

Demographic split for Life sciences audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.3
Estimated audience size394,404

Audience persona

The typical Life sciences fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Life sciences in United States
RegionReachAffinity
California58,2751.34×
New York50,1082.27×
Texas30,6810.9×
Florida24,7850.93×
Massachusetts18,1262.33×
Georgia17,5571.45×
Pennsylvania15,9731.2×
Michigan15,5651.51×
Illinois15,3071.17×
North Carolina13,3861.13×
Virginia12,3871.29×
New Jersey11,9971.2×
Ohio10,4240.86×
Washington9,3011.18×
Arizona7,9520.99×
Maryland7,8631.16×
Indiana7,3261.02×
Tennessee7,2880.92×
Colorado5,9540.96×
Oregon5,7901.28×
Missouri5,4700.86×
Minnesota5,2580.93×
Utah4,7321.34×
Alabama4,6280.84×
South Carolina4,5600.77×
Wisconsin4,2920.72×
Connecticut4,2701.08×
Louisiana3,8440.76×
Kentucky2,9660.6×
Oklahoma2,8340.65×
Nevada2,7870.73×
Mississippi2,6150.8×
Washington, District of Columbia2,1771.84×
Kansas2,0530.66×
Iowa1,9490.6×
New Hampshire1,9371.25×
Arkansas1,8860.58×
West Virginia1,5600.85×
Rhode Island1,5301.22×
Hawaii1,5080.89×
Idaho1,5000.76×
New Mexico1,4580.74×
Maine1,3600.96×
Nebraska1,0690.54×
Delaware8220.76×
North Dakota6790.84×
Vermont6690.97×
Alaska5970.71×
South Dakota5690.62×
Montana5580.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life sciences audience
BrandAffinityCategory
Vocal harmony12.21×Music & Radio
Hibachi18.96×Food & Beverages
Hebe12.52×Home & Garden
Governor of Michigan13.95×Politics & Society
Google Home10.08×Technology & Electronics
Grinch5.91×Movies & TV
Goop7.74×Internet & Social Media
Wok8.65×Food & Beverages
El Paso County, Colorado16.75×Travel & Leisure
Cherish (group)13.5×Music & Radio
Ira Glass21.03×Music & Radio
headspace10.2×Health
Nebraska Cornhuskers football3.92×Sports
Grace Slick9.25×Music & Radio
Fairy godmother7.27×Literature
Endless Space23.13×Games
TV Fanatic10.2×Movies & TV
Regional styles of Mexican music2.65×Music & Radio
Historic site3.85×Arts & Culture
Hipster8.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life sciences audience
TraitClusterScore
SustainabilityBALANCE3.18
Need for SecurityCONSERVATISM1.74
Career OrientationPOWER1.55
TraditionCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.39
PatriotismCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Life sciences
CountryShare
United States14.4%
Japan12.8%
India6.9%

See Life sciences audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Life sciences have in United States?

Life sciences has an estimated audience of 394,404 people in United States, concentrated in California and New York.

What is the gender split and age of Life sciences fans?

57.8% of Life sciences fans are female, 42.2% are male, with an average age of 40.3 years.

Which brands do Life sciences fans like most?

Life sciences fans show strongest brand affinity for Vocal harmony (12.21×), Hibachi (18.96×), and Hebe (12.52×) over the country average.

Where do Life sciences fans live in United States?

Life sciences fans in United States are most concentrated in California (reach 58,275), New York (reach 50,108), and Texas (reach 30,681). These three regions account for the largest share of the active audience.

What other brands do Life sciences fans also like?

Beyond Life sciences itself, the audience over-indexes on Hibachi (18.96×), Hebe (12.52×), Governor of Michigan (13.95×), and Google Home (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.