Lifesaving Audience in United States

Lifesaving logo

Lifesaving has an estimated audience of 2,720,768 people in United States. 68.7% are female, 31.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Goop, Governor of Michigan, Hibachi.

The average Lifesaving fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lifesaving audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Lifesaving fans

Demographic split for Lifesaving audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.3
Estimated audience size2,720,768

Audience persona

The typical Lifesaving fan in United States is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lifesaving in United States
RegionReachAffinity
California369,4161.23×
Texas306,7631.31×
Florida200,4271.09×
New York172,2481.13×
Illinois105,2841.16×
Pennsylvania93,6511.02×
Georgia91,5851.09×
North Carolina86,3171.05×
Ohio84,5841.01×
New Jersey80,5021.16×
Virginia71,8591.08×
Michigan70,6660.99×
Arizona67,6911.22×
Massachusetts64,7801.21×
Washington58,5081.07×
Maryland51,4281.1×
Tennessee51,1970.94×
Indiana51,0191.03×
Missouri46,2771.06×
Louisiana44,0971.26×
Alabama43,2081.14×
Minnesota41,5951.07×
Wisconsin40,3940.99×
South Carolina39,0810.95×
Colorado38,5040.9×
Kentucky34,5951.01×
Nevada33,6181.28×
Oklahoma30,0490.99×
Oregon29,5720.95×
Connecticut28,8621.06×
Mississippi26,1031.16×
Utah24,9551.02×
Arkansas22,9001.02×
Kansas22,3921.04×
Iowa20,7860.93×
Nebraska12,1710.89×
West Virginia12,1220.96×
New Mexico12,1070.89×
Idaho10,9450.8×
Washington, District of Columbia10,3931.27×
Hawaii9,2670.79×
New Hampshire9,1000.85×
Maine8,1390.84×
Rhode Island7,9300.92×
Delaware6,7170.89×
Montana5,1550.68×
Alaska4,3010.74×
South Dakota4,1630.66×
North Dakota4,0540.73×
Vermont3,3730.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lifesaving audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design4.33×Business & Career
Goop10.69×Internet & Social Media
Governor of Michigan13.76×Politics & Society
Hibachi14.42×Food & Beverages
Google Home11.86×Technology & Electronics
UK garage9.41×Music & Radio
headspace15.33×Health
Collectable2.51×Kids & Family
Wok10.25×Food & Beverages
Vocal harmony6.52×Music & Radio
Grace Slick12.49×Music & Radio
Cherish (group)15.48×Music & Radio
Bank account3.28×Business & Career
Dog breed1.51×Pets & Animals
Ira Glass20.54×Music & Radio
Grinch4.73×Movies & TV
Isometric exercise9.7×Sports
Guitarist (magazine)12.36×Music & Radio
Urban Outfitters1.98×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lifesaving audience
TraitClusterScore
Pet OwnershipJOY2.51
SustainabilityBALANCE1.8
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.68
Sports ActivityPOWER1.57
DIY MentalityTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Lifesaving
CountryShare
United States33.2%
Japan8.2%
United Kingdom6.2%

See Lifesaving audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Lifesaving have in United States?

Lifesaving has an estimated audience of 2,720,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Lifesaving fans?

68.7% of Lifesaving fans are female, 31.3% are male, with an average age of 37.3 years.

Which brands do Lifesaving fans like most?

Lifesaving fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (4.33×), and Goop (10.69×) over the country average.

Where do Lifesaving fans live in United States?

Lifesaving fans in United States are most concentrated in California (reach 369,416), Texas (reach 306,763), and Florida (reach 200,427). These three regions account for the largest share of the active audience.

What other brands do Lifesaving fans also like?

Beyond Lifesaving itself, the audience over-indexes on Product design (4.33×), Goop (10.69×), Governor of Michigan (13.76×), and Hibachi (14.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifesaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.