Lime Crime Audience in United States

Lime Crime logo

Lime Crime has an estimated audience of 277,311 people in United States. 84.2% are female, 15.8% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Kevin Murphy (screenwriter), Joshua Jackson, Isometric exercise, Product design, UK garage.

The average Lime Crime fan in United States is 29.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kevin Murphy (screenwriter), Joshua Jackson, Isometric exercise, with strongest over-indexing on Kevin Murphy (screenwriter) (66.33× the country average). Demographically, the Lime Crime audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Lime Crime fans

Demographic split for Lime Crime audience in United States
MetricValue
Female84.2%
Male15.8%
Average age29.1
Estimated audience size277,311

Audience persona

The typical Lime Crime fan in United States is more female, around 29.1 years old, with strong Sustainability tendencies and a notable affinity for Kevin Murphy (screenwriter).

Top regions in United States

Top regions ranked by reach for Lime Crime in United States
RegionReachAffinity
California51,4321.69×
Texas29,0281.22×
Florida17,0450.91×
New York16,0971.04×
Pennsylvania10,2361.1×
Illinois10,1561.1×
Ohio8,9961.05×
Washington8,3801.51×
North Carolina7,6290.91×
Michigan7,5631.04×
Arizona7,5341.33×
Georgia7,3320.86×
Virginia6,5270.97×
New Jersey6,0980.86×
Tennessee5,6411.01×
Oregon5,1631.62×
Indiana5,1481.02×
Colorado5,0831.16×
Massachusetts5,0450.92×
Maryland4,8291.01×
Missouri4,4400.99×
Minnesota3,9050.98×
Wisconsin3,9030.94×
Kentucky3,7731.09×
Oklahoma3,7711.22×
Nevada3,7171.39×
Louisiana3,5631×
South Carolina3,0620.73×
Alabama3,0400.78×
Utah2,6901.08×
Connecticut2,4740.89×
Arkansas2,4371.07×
Kansas2,2191.02×
New Mexico1,9751.42×
Iowa1,9510.85×
Mississippi1,5500.68×
West Virginia1,4181.1×
Idaho1,2180.88×
Nebraska1,1600.83×
Maine1,0651.07×
New Hampshire1,0380.95×
Hawaii7470.63×
Rhode Island6420.73×
Washington, District of Columbia6180.74×
Montana6170.8×
Alaska6091.03×
Delaware5610.73×
North Dakota4770.84×
Vermont4160.85×
South Dakota3720.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lime Crime audience
BrandAffinityCategory
Kevin Murphy (screenwriter)66.33×Movies & TV
Joshua Jackson9.46×Movies & TV
Isometric exercise17.93×Sports
Product design3.86×Business & Career
UK garage10.67×Music & Radio
Dog breed2.16×Pets & Animals
Bank account4.27×Business & Career
Information sensitivity14.68×Technology & Electronics
Mothercare4.7×Kids & Family
Japanese New Year27.06×Travel & Leisure
Collectable2.03×Kids & Family
3D printing3.22×Technology & Electronics
Home construction1.82×Home & Garden
JDSU3.57×Business & Career
Tierra Cali7.9×Travel & Leisure
Home equity1.9×Home & Garden
Natural rubber1.68×Cars & Mobility
Stamp collecting3.17×Home & Garden
Jesse Plemons2.2×Movies & TV
Racing1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lime Crime audience
TraitClusterScore
SustainabilityBALANCE2.83
MindfulnessBALANCE1.79
Luxury OrientationPREMIUM1.67
CreativityOPEN1.48
Urban LifestyleOPEN1.48
Pet OwnershipJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Lime Crime
CountryShare
United States63.2%
United Kingdom9.0%
Canada5.8%

See Lime Crime audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Lime Crime have in United States?

Lime Crime has an estimated audience of 277,311 people in United States, concentrated in California and Texas.

What is the gender split and age of Lime Crime fans?

84.2% of Lime Crime fans are female, 15.8% are male, with an average age of 29.1 years.

Which brands do Lime Crime fans like most?

Lime Crime fans show strongest brand affinity for Kevin Murphy (screenwriter) (66.33×), Joshua Jackson (9.46×), and Isometric exercise (17.93×) over the country average.

Where do Lime Crime fans live in United States?

Lime Crime fans in United States are most concentrated in California (reach 51,432), Texas (reach 29,028), and Florida (reach 17,045). These three regions account for the largest share of the active audience.

What other brands do Lime Crime fans also like?

Beyond Lime Crime itself, the audience over-indexes on Joshua Jackson (9.46×), Isometric exercise (17.93×), Product design (3.86×), and UK garage (10.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lime Crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.