Rascasse Audience Intelligence

Lime Crime Target Market in United States

A data profile of the people who buy, follow and care about Lime Crime in United States — modelled from more than twelve digital signal sources. Lime Crime has an estimated audience of 274,270 people in United States.

#80among Cosmetics in United States#5248among Brand in United States#495in Beauty & Wellness

The average Lime Crime fan in United States is 29.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Big Apple Bagels, Elizabeth Taylor, Dolls Kill, with strongest over-indexing on Big Apple Bagels (81.98× the country average).

Demographically, the Lime Crime audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lime Crime fan in United States is more female, around 29.1 years old, with strong Mindfulness tendencies and a notable affinity for Big Apple Bagels.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lime Crime profile in United States.

Audience size
274K
in United States
Gender
84.2%♀
15.8% male
Age
29.1
average years
Country rank
#50596
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lime Crime

84.2% are female, 15.8% are male, average age 29.1.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Lime Crime audience in United States
MetricValue
Female84.2%
Male15.8%
Average age29.1
Estimated audience size274,270
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Lime Crime audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Lime Crime audience comes from United States.

Worldwide audience distribution share by country for Lime Crime
CountryShare
United States63.1%
United Kingdom9.1%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lime Crime audience in United States is strongest.

Fig. 05

Top regions by affinity

Lime Crime customers by region in United States
#RegionReachAffinity×
01California~50K1.55×
02Oregon~5K1.51×
03Washington~8K1.40×
04New Mexico~2K1.32×
05Nevada~3K1.27×
06Arizona~7K1.25×
07Oklahoma~4K1.14×
08Texas~30K1.13×
09Colorado~5K1.12×
10Kentucky~4K1.06×
11West Virginia~1K1.06×
12Maine~1K1.06×
13Alaska<1K1.06×
14Utah~3K1.04×
15Arkansas~2K1.03×
16Pennsylvania~10K1.02×
17Illinois~9K1.02×
18Ohio~9K1.01×
19Maryland~5K1.01×
20New Hampshire~1K1.01×
21Michigan~7K1.00×
22Kansas~2K1.00×
23New York~20K0.99×
24Tennessee~5K0.99×
25Indiana~5K0.99×
26Missouri~4K0.99×
27Louisiana~3K0.98×
28North Dakota<1K0.98×
29Minnesota~4K0.97×
30Idaho~1K0.96×
31Montana<1K0.96×
32Vermont<1K0.96×
33Virginia~6K0.94×
34Nebraska~1K0.94×
35Wisconsin~4K0.93×
36Connecticut~3K0.93×
37Iowa~2K0.93×
38South Dakota<1K0.93×
39Massachusetts~5K0.91×
40Rhode Island<1K0.91×
41Delaware<1K0.90×
42Florida~20K0.89×
43North Carolina~7K0.89×
44Washington, District of Columbia<1K0.88×
45Alabama~3K0.86×
46Georgia~7K0.85×
47New Jersey~6K0.85×
48Mississippi~2K0.85×
49Hawaii~1K0.85×
50South Carolina~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Lime Crime, United States
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lime Crime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lime Crime audience
#·InterestCategoryAffinity×
01Big Apple BagelsFood & Beverages81.98×
02gold necklacesFashion & Accessoires23.36×
03Dolls KillShopping21.89×
04AvèneBeauty & Wellness20.41×
05ColourPopBeauty & Wellness19.75×
06GarnierBeauty & Wellness17.89×
07tarte cosmeticsBeauty & Wellness13.53×
08Giant FoodFood & Beverages13.41×
09Elizabeth TaylorMovies & TV12.91×
10Christina ApplegateMovies & TV11.55×
11ShiseidoBeauty & Wellness10.00×
12BB creamBeauty & Wellness8.99×
13CC creamBeauty & Wellness8.87×
14Hilary DuffMovies & TV8.77×
15Tim HortonSports6.37×
16Cracker Barrel Old Country StoreFood & Beverages5.35×
17Eyelash extensionsBeauty & Wellness4.78×
18ULTA BeautyBeauty & Wellness3.72×
19Discount storesShopping3.46×
20Personal careHealth2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lime Crime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lime Crime audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.39×
Price SensitivityPREMIUM2.06×
Urban LifestyleOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lime Crime audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Risk AppetiteTHRILL0.69×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lime Crime's target market in United States?

Lime Crime's target market in United States covers an estimated 274,270 people, concentrated in California and Texas.

02

What is the gender split and age of Lime Crime customers?

84.2% of the Lime Crime audience are female, 15.8% are male, with an average age of 29.1 years.

03

Which brands do Lime Crime fans like most?

Lime Crime fans show strongest brand affinity for Big Apple Bagels (81.98×), Elizabeth Taylor (12.91×), and Dolls Kill (21.89×) over the country average.

04

Where do Lime Crime fans live in United States?

Lime Crime fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lime Crime fans also like?

Beyond Lime Crime itself, the audience over-indexes on Elizabeth Taylor (12.91×), Dolls Kill (21.89×), Christina Applegate (11.55×), and Giant Food (13.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lime Crime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lime Crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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