Lion dance Audience in United States

Lion dance logo

Lion dance has an estimated audience of 366,750 people in United States. 62.9% are female, 37.1% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Hammock camping, Cam Ward, Fairy godmother, Wolverine (comics), Historic site.

The average Lion dance fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hammock camping, Cam Ward, Fairy godmother, with strongest over-indexing on Hammock camping (10.71× the country average). Demographically, the Lion dance audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Lion dance fans

Demographic split for Lion dance audience in United States
MetricValue
Female62.9%
Male37.1%
Average age43.6
Estimated audience size366,750

Audience persona

The typical Lion dance fan in United States is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Lion dance in United States
RegionReachAffinity
California89,7092.22×
Texas48,1841.53×
New York37,7021.84×
Florida19,9060.8×
Washington12,4041.69×
Massachusetts11,9371.65×
Illinois9,3980.77×
Georgia9,3440.83×
Hawaii9,1985.83×
Pennsylvania9,1260.74×
Virginia8,8200.99×
North Carolina8,0740.73×
New Jersey7,8830.85×
Michigan7,0460.73×
Arizona6,4500.86×
Oregon5,9351.41×
Ohio5,9050.52×
Maryland5,7180.91×
Colorado5,6580.98×
New Hampshire5,2233.61×
Minnesota4,4090.84×
Missouri4,4020.74×
Louisiana4,3490.92×
Oklahoma4,1471.02×
Indiana4,0250.6×
Tennessee4,0210.55×
Nevada3,7791.07×
Kansas3,1881.1×
Wisconsin3,1520.57×
South Carolina3,0400.55×
Kentucky2,9910.65×
Utah2,8440.87×
Connecticut2,7010.73×
Alabama2,6750.52×
Iowa1,9530.65×
Arkansas1,8440.61×
Nebraska1,5800.86×
Mississippi1,5120.5×
New Mexico1,4930.81×
Washington, District of Columbia1,1081.01×
Rhode Island1,0710.92×
Idaho1,0400.57×
West Virginia8570.5×
Maine6620.5×
Montana5320.52×
Vermont4790.74×
Delaware4710.47×
Alaska4640.59×
South Dakota3780.45×
North Dakota3480.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lion dance audience
BrandAffinityCategory
Hammock camping10.71×Travel & Leisure
Cam Ward5.55×Sports
Fairy godmother10.2×Literature
Wolverine (comics)7.18×Literature
Historic site4.92×Arts & Culture
Natural rubber2.35×Cars & Mobility
UK garage5.87×Music & Radio
Definitive Technology41.95×Technology & Electronics
Israel2.08×Travel & Leisure
Minnesota1.69×Travel & Leisure
Gift registry11.88×Kids & Family
Vocal harmony4.11×Music & Radio
Kendra Scott2.57×Fashion & Accessoires
Jeep Wagoneer4.95×Cars & Mobility
Jesse Plemons2.68×Movies & TV
Nebraska Cornhuskers football2.76×Sports
Iyanla Vanzant10.31×Business & Career
Monmouth County, New Jersey6.84×Travel & Leisure
Winemaking3.15×Food & Beverages
Goop3.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lion dance audience
TraitClusterScore
Luxury OrientationPREMIUM3.49
Quality AwarenessPREMIUM2.14
PatriotismCONSERVATISM1.83
TraditionCONSERVATISM1.75
Community OrientationOPEN1.67
LGBTQ+ IdentityOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Lion dance
CountryShare
United States23.7%
Japan9.2%
Malaysia8.6%

See Lion dance audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Lion dance have in United States?

Lion dance has an estimated audience of 366,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Lion dance fans?

62.9% of Lion dance fans are female, 37.1% are male, with an average age of 43.6 years.

Which brands do Lion dance fans like most?

Lion dance fans show strongest brand affinity for Hammock camping (10.71×), Cam Ward (5.55×), and Fairy godmother (10.2×) over the country average.

Where do Lion dance fans live in United States?

Lion dance fans in United States are most concentrated in California (reach 89,709), Texas (reach 48,184), and New York (reach 37,702). These three regions account for the largest share of the active audience.

What other brands do Lion dance fans also like?

Beyond Lion dance itself, the audience over-indexes on Cam Ward (5.55×), Fairy godmother (10.2×), Wolverine (comics) (7.18×), and Historic site (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.