Rascasse Audience Intelligence

Lord & Taylor Target Market in United States

A data profile of the people who buy, follow and care about Lord & Taylor in United States — modelled from more than twelve digital signal sources. Lord & Taylor has an estimated audience of 1,214,307 people in United States.

#63among Department store in United States#2121among Brand in United States#355in Shopping

The average Lord & Taylor fan in United States is 43.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Jared Leto, Dakota Johnson, Taron Egerton, with strongest over-indexing on Jared Leto (27.52× the country average).

Demographically, the Lord & Taylor audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lord & Taylor fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Jared Leto.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lord & Taylor profile in United States.

Audience size
1.2M
in United States
Gender
79.8%♀
20.2% male
Age
43.4
average years
Country rank
#20709
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lord & Taylor

79.8% are female, 20.2% are male, average age 43.4.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Lord & Taylor audience in United States
MetricValue
Female79.8%
Male20.2%
Average age43.4
Estimated audience size1,214,307
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Lord & Taylor audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4928%
50+26%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Lord & Taylor audience comes from United States.

Worldwide audience distribution share by country for Lord & Taylor
CountryShare
United States96.4%
Canada1.0%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lord & Taylor audience in United States is strongest.

Fig. 05

Top regions by affinity

Lord & Taylor customers by region in United States
#RegionReachAffinity×
01New Jersey~100K4.70×
02Connecticut~50K4.16×
03New York~300K3.93×
04Maryland~60K2.78×
05Massachusetts~70K2.73×
06Washington, District of Columbia~8K2.12×
07Delaware~6K1.86×
08Virginia~50K1.73×
09New Hampshire~8K1.72×
10Michigan~50K1.58×
11Pennsylvania~60K1.56×
12Illinois~60K1.46×
13Rhode Island~5K1.34×
14Florida~90K1.04×
15Vermont~2K1.04×
16Georgia~40K0.94×
17Maine~4K0.93×
18South Carolina~20K0.86×
19Arizona~20K0.84×
20Alaska~2K0.84×
21North Carolina~30K0.78×
22Alabama~10K0.77×
23South Dakota~2K0.76×
24Louisiana~10K0.75×
25West Virginia~4K0.75×
26North Dakota~2K0.75×
27Idaho~4K0.71×
28Montana~2K0.70×
29New Mexico~4K0.66×
30Missouri~10K0.65×
31Mississippi~7K0.65×
32Tennessee~20K0.62×
33Hawaii~3K0.62×
34Kansas~6K0.60×
35Iowa~6K0.59×
36Colorado~10K0.58×
37Nebraska~4K0.58×
38Arkansas~6K0.57×
39Kentucky~9K0.56×
40Indiana~10K0.55×
41Wisconsin~10K0.55×
42Utah~6K0.55×
43Texas~60K0.54×
44Ohio~20K0.53×
45Oklahoma~7K0.50×
46Nevada~6K0.50×
47Oregon~7K0.47×
48Minnesota~8K0.46×
49Washington~10K0.43×
50California~50K0.40×
Fig. 06

Affinity by region

Affinity by region — Lord & Taylor, United States
0.40×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lord & Taylor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lord & Taylor audience
#·InterestCategoryAffinity×
01Jared LetoMovies & TV27.52×
02Taron EgertonMovies & TV20.00×
03Key FoodShopping20.00×
04Paperless PostShopping20.00×
05BulovaFashion & Accessoires20.00×
06LongchampFashion & Accessoires15.92×
07Dakota JohnsonMovies & TV15.86×
08Thandie NewtonMovies & TV13.15×
09Vera FarmigaMovies & TV12.38×
10Jon FavreauMovies & TV12.04×
11Oscar IsaacMovies & TV9.69×
12Boscov'sFashion & Accessoires8.45×
13Dillard'sFashion & Accessoires6.81×
14Tory BurchFashion & Accessoires6.35×
15Zoe SaldanaMovies & TV5.57×
16Formal wearFashion & Accessoires5.39×
17The UPS StoreShopping4.25×
18H&MShopping3.38×
19NordstromShopping3.00×
20Trader Joe'sShopping2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lord & Taylor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lord & Taylor audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.69×
Design AffinityPREMIUM2.07×
Quality AwarenessPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lord & Taylor audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
PatriotismCONSERVATISM0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lord & Taylor's target market in United States?

Lord & Taylor's target market in United States covers an estimated 1,214,307 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Lord & Taylor customers?

79.8% of the Lord & Taylor audience are female, 20.2% are male, with an average age of 43.4 years.

03

Which brands do Lord & Taylor fans like most?

Lord & Taylor fans show strongest brand affinity for Jared Leto (27.52×), Dakota Johnson (15.86×), and Taron Egerton (20×) over the country average.

04

Where do Lord & Taylor fans live in United States?

Lord & Taylor fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lord & Taylor fans also like?

Beyond Lord & Taylor itself, the audience over-indexes on Dakota Johnson (15.86×), Taron Egerton (20×), Dillard's (6.81×), and Key Food (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Lord & Taylor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lord & Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →