Lord & Taylor Audience in United States

Lord & Taylor logo

Lord & Taylor has an estimated audience of 1,216,624 people in United States. 79.8% are female, 20.2% are male, average age 43.4. Top regions: New York, New Jersey, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mothercare, Stamp collecting, Home equity.

The average Lord & Taylor fan in United States is 43.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lord & Taylor audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Department store

Demographics of Lord & Taylor fans

Demographic split for Lord & Taylor audience in United States
MetricValue
Female79.8%
Male20.2%
Average age43.4
Estimated audience size1,216,624

Audience persona

The typical Lord & Taylor fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lord & Taylor in United States
RegionReachAffinity
New York280,1504.12×
New Jersey152,6804.93×
Florida86,4031.05×
Massachusetts67,6342.82×
Pennsylvania65,7141.6×
Illinois62,1721.53×
Texas57,7550.55×
Maryland56,4162.7×
Virginia53,2251.8×
California53,2130.4×
Connecticut52,7044.32×
Michigan51,7281.63×
Georgia34,3680.92×
North Carolina29,1290.8×
Arizona19,3800.78×
Ohio18,3370.49×
South Carolina15,4090.84×
Tennessee13,7730.56×
Alabama12,1540.72×
Missouri11,5610.59×
Louisiana10,9100.7×
Indiana10,2470.46×
Colorado9,8160.51×
Washington9,0030.37×
New Hampshire8,6751.81×
Wisconsin8,5620.47×
Washington, District of Columbia8,0582.2×
Kentucky6,7520.44×
Minnesota6,4960.37×
Delaware6,0481.8×
Rhode Island5,3731.39×
Mississippi5,1980.52×
Oregon4,5740.33×
Oklahoma4,2940.32×
Nevada3,9580.34×
Arkansas3,8100.38×
Maine3,8040.87×
Kansas3,0540.32×
Iowa2,9810.3×
West Virginia2,9080.51×
Utah2,6880.25×
Vermont2,1291×
Nebraska1,7410.29×
New Mexico1,7310.28×
Hawaii1,4690.28×
Idaho1,3210.22×
Montana8980.27×
Alaska7020.27×
North Dakota6080.24×
South Dakota4830.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lord & Taylor audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Mothercare8.61×Kids & Family
Stamp collecting10.16×Home & Garden
Home equity2.97×Home & Garden
Lindy Hop14.61×Music & Radio
Product design2.77×Business & Career
Hardik Pandya19.68×Sports
Natural rubber1.62×Cars & Mobility
Regional styles of Mexican music2.18×Music & Radio
St. Ives10.63×Travel & Leisure
JDSU2.18×Business & Career
Governor of Michigan5.03×Politics & Society
Cherish (group)7.06×Music & Radio
Meals on Wheels3.55×Food & Beverages
Sub Zero (Official)5.53×Literature
JDM Cars4.48×Cars & Mobility
Cachorro2.98×Pets & Animals
National Paralympic Committee11.76×Sports
Nebraska Cornhuskers4.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lord & Taylor audience
TraitClusterScore
Design AffinityPREMIUM2.24
IndulgenceJOY2
Luxury OrientationPREMIUM1.98
Quality AwarenessPREMIUM1.75
Family OrientationCONSERVATISM1.64
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Lord & Taylor
CountryShare
United States96.6%
Canada1.0%
Germany0.6%

See Lord & Taylor audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Lord & Taylor have in United States?

Lord & Taylor has an estimated audience of 1,216,624 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Lord & Taylor fans?

79.8% of Lord & Taylor fans are female, 20.2% are male, with an average age of 43.4 years.

Which brands do Lord & Taylor fans like most?

Lord & Taylor fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and Mothercare (8.61×) over the country average.

Where do Lord & Taylor fans live in United States?

Lord & Taylor fans in United States are most concentrated in New York (reach 280,150), New Jersey (reach 152,680), and Florida (reach 86,403). These three regions account for the largest share of the active audience.

What other brands do Lord & Taylor fans also like?

Beyond Lord & Taylor itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Mothercare (8.61×), Stamp collecting (10.16×), and Home equity (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lord & Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.