Luis Fonsi Audience in United States

Luis Fonsi logo

Luis Fonsi has an estimated audience of 897,444 people in United States. 55.2% are female, 44.8% are male, average age 32.8. Top regions: Florida, California, Texas. Top brand affinities: Club América, William Levy (actor), Latin music (genre), Bad Bunny, Enrique Iglesias.

The average Luis Fonsi fan in United States is 32.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Club América, William Levy (actor), Latin music (genre), with strongest over-indexing on Club América (14.3× the country average). Demographically, the Luis Fonsi audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Luis Fonsi fans

Demographic split for Luis Fonsi audience in United States
MetricValue
Female55.2%
Male44.8%
Average age32.8
Estimated audience size897,444

Audience persona

The typical Luis Fonsi fan in United States is more female, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Club América.

Top regions in United States

Top regions ranked by reach for Luis Fonsi in United States
RegionReachAffinity
Florida211,4603.48×
California159,5301.62×
Texas130,0861.69×
New York92,5451.85×
New Jersey42,0831.84×
Illinois38,0621.27×
Arizona37,7082.06×
Pennsylvania30,0650.99×
Georgia26,9070.97×
Maryland25,8231.67×
North Carolina25,0210.93×
Washington23,7591.32×
Massachusetts23,7511.34×
Virginia23,4541.07×
Ohio19,0860.69×
Connecticut16,5031.83×
Michigan15,1470.65×
Tennessee13,4740.75×
Colorado13,4730.95×
Alabama12,7251.01×
Indiana12,6560.77×
Nevada11,5631.33×
Oregon10,9931.07×
Wisconsin10,0880.75×
South Carolina10,0700.75×
Missouri9,3050.64×
Minnesota9,0850.71×
Utah8,1891.02×
Kentucky7,8100.69×
Oklahoma7,7040.77×
Louisiana6,8020.59×
Kansas5,3110.75×
New Mexico5,0441.12×
Arkansas4,7670.64×
Iowa4,6560.63×
Rhode Island4,3001.51×
Mississippi3,5770.48×
Nebraska3,4220.76×
Washington, District of Columbia3,0231.12×
Idaho2,8720.64×
Hawaii2,7440.71×
New Hampshire2,6150.74×
West Virginia2,1050.5×
Delaware2,0820.84×
Maine1,6740.52×
Alaska1,6620.87×
North Dakota8410.46×
South Dakota8360.4×
Vermont8110.51×
Montana7650.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luis Fonsi audience
BrandAffinityCategory
Club América14.3×Sports
William Levy (actor)25.67×Movies & TV
Latin music (genre)6.62×Music & Radio
Bad Bunny6.56×Music & Radio
Enrique Iglesias20.62×Music & Radio
Yahoo!ショッピング4.76×
Ricky Martin14.54×Music & Radio
Celia Cruz24.73×Music & Radio
Pitbull (rapper)18.24×Music & Radio
Merengue music10.95×Music & Radio
Spanish language5.06×Politics & Society
Javier Bardem12.02×Movies & TV
Guatemala5.6×Travel & Leisure
Salsa music6.59×Music & Radio
Instant messaging3.07×Internet & Social Media
Django (film)19.5×Movies & TV
Liga MX6.69×Sports
Mexico City6.34×Travel & Leisure
Selena (film)15×Movies & TV
Uruguay6.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luis Fonsi audience
TraitClusterScore
TraditionCONSERVATISM1.22
ExtroversionTHRILL1.21
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.12
DIY MentalityTHRILL1.08
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Luis Fonsi
CountryShare
United States25.9%
Spain12.6%
Mexico9.1%

See Luis Fonsi audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Luis Fonsi have in United States?

Luis Fonsi has an estimated audience of 897,444 people in United States, concentrated in Florida and California.

What is the gender split and age of Luis Fonsi fans?

55.2% of Luis Fonsi fans are female, 44.8% are male, with an average age of 32.8 years.

Which brands do Luis Fonsi fans like most?

Luis Fonsi fans show strongest brand affinity for Club América (14.3×), William Levy (actor) (25.67×), and Latin music (genre) (6.62×) over the country average.

Where do Luis Fonsi fans live in United States?

Luis Fonsi fans in United States are most concentrated in Florida (reach 211,460), California (reach 159,530), and Texas (reach 130,086). These three regions account for the largest share of the active audience.

What other brands do Luis Fonsi fans also like?

Beyond Luis Fonsi itself, the audience over-indexes on William Levy (actor) (25.67×), Latin music (genre) (6.62×), Bad Bunny (6.56×), and Enrique Iglesias (20.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Fonsi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.