Rascasse Audience Intelligence

Luis Fonsi Audience in United States

A data profile of the people who buy, follow and care about Luis Fonsi in United States — modelled from more than twelve digital signal sources. Luis Fonsi has an estimated audience of 924,957 people in United States.

#131among Pop in United States#5630among Person in United States#3254in Music & Radio

The average Luis Fonsi fan in United States is 32.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Club América, Enrique Iglesias, Latin music (genre), with strongest over-indexing on Club América (14.3× the country average).

Demographically, the Luis Fonsi audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luis Fonsi fan in United States is more female, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Club América.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luis Fonsi profile in United States.

Audience size
925K
in United States
Gender
55.2%♀
44.8% male
Age
32.8
average years
Country rank
#24959
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luis Fonsi fans

55.2% are female, 44.8% are male, average age 32.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Luis Fonsi audience in United States
MetricValue
Female55.2%
Male44.8%
Average age32.8
Estimated audience size924,957
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Luis Fonsi audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Luis Fonsi audience comes from United States.

Worldwide audience distribution share by country for Luis Fonsi
CountryShare
United States25.8%
Spain12.8%
Mexico8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luis Fonsi audience in United States is strongest.

Fig. 05

Top regions by affinity

Luis Fonsi fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.14×
02Arizona~40K1.98×
03New Jersey~40K1.73×
04Connecticut~10K1.66×
05New York~80K1.64×
06Texas~100K1.59×
07California~200K1.54×
08Maryland~20K1.45×
09Massachusetts~20K1.40×
10Rhode Island~4K1.37×
11Nevada~10K1.35×
12Illinois~40K1.28×
13Washington~20K1.26×
14New Mexico~5K1.14×
15Pennsylvania~30K1.12×
16Virginia~20K1.11×
17Washington, District of Columbia~3K1.10×
18Utah~8K1.02×
19North Carolina~30K1.01×
20Oregon~10K0.99×
21Delaware~2K0.98×
22Alaska~2K0.98×
23Colorado~10K0.97×
24Georgia~30K0.95×
25Alabama~10K0.90×
26New Hampshire~3K0.89×
27Nebraska~4K0.88×
28Hawaii~3K0.88×
29Wisconsin~10K0.87×
30Kansas~6K0.87×
31Kentucky~10K0.85×
32Oklahoma~8K0.85×
33Minnesota~10K0.84×
34Vermont~1K0.84×
35South Carolina~10K0.82×
36North Dakota~1K0.81×
37Indiana~10K0.80×
38Arkansas~6K0.80×
39South Dakota~2K0.80×
40Tennessee~10K0.79×
41Iowa~6K0.79×
42Idaho~4K0.79×
43Maine~2K0.78×
44Montana~2K0.76×
45Ohio~20K0.74×
46West Virginia~3K0.74×
47Michigan~20K0.72×
48Louisiana~8K0.72×
49Missouri~10K0.71×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Luis Fonsi, United States
0.68×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luis Fonsi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luis Fonsi audience
#·InterestCategoryAffinity×
01Fonseca (singer)Music & Radio30.00×
02William Levy (actor)Movies & TV25.67×
03Celia CruzMusic & Radio24.73×
04Enrique IglesiasMusic & Radio20.62×
05Pitbull (rapper)Music & Radio18.24×
06Ricky MartinMusic & Radio14.54×
07Club AméricaSports14.30×
08Javier BardemMovies & TV12.02×
09Diego LunaMovies & TV11.96×
10Merengue musicMusic & Radio10.95×
11KaRoL GMusic & Radio10.78×
12Liga MXSports6.69×
13Latin music (genre)Music & Radio6.62×
14Salsa musicMusic & Radio6.59×
15Bad BunnyMusic & Radio6.56×
16GuatemalaTravel & Leisure5.60×
17Spanish languagePolitics & Society5.06×
18Instant messagingInternet & Social Media3.07×
19FIFA World CupSports3.01×
20FIFA World Cup 2026Sports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luis Fonsi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luis Fonsi audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.65×
Convenience OrientationPREMIUM2.02×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luis Fonsi audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luis Fonsi have in United States?

Luis Fonsi has an estimated audience of 924,957 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Luis Fonsi fans?

55.2% of Luis Fonsi fans are female, 44.8% are male, with an average age of 32.8 years.

03

Which brands do Luis Fonsi fans like most?

Luis Fonsi fans show strongest brand affinity for Club América (14.3×), Enrique Iglesias (20.62×), and Latin music (genre) (6.62×) over the country average.

04

Where do Luis Fonsi fans live in United States?

Luis Fonsi fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Luis Fonsi fans also like?

Beyond Luis Fonsi itself, the audience over-indexes on Enrique Iglesias (20.62×), Latin music (genre) (6.62×), Bad Bunny (6.56×), and Ricky Martin (14.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Luis Fonsi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Fonsi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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