Lumbar Audience in United States

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Lumbar has an estimated audience of 1,155,487 people in United States. 53.4% are female, 46.6% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Hipster, Barclays Center, Governor of Michigan.

The average Lumbar fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Hipster, with strongest over-indexing on Israel (1.74× the country average). Demographically, the Lumbar audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Lumbar fans

Demographic split for Lumbar audience in United States
MetricValue
Female53.4%
Male46.6%
Average age45.9
Estimated audience size1,155,487

Audience persona

The typical Lumbar fan in United States is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lumbar in United States
RegionReachAffinity
California171,0661.35×
Texas135,1221.36×
Florida103,9791.33×
New York70,2411.09×
Georgia44,6431.25×
Illinois37,5680.98×
North Carolina34,8881×
Pennsylvania34,2120.88×
Virginia32,0511.14×
Ohio31,3480.88×
New Jersey30,3811.03×
Alabama30,3121.88×
Michigan28,8440.95×
Arizona25,2831.07×
Washington24,5411.06×
Tennessee23,7101.02×
Massachusetts22,4720.99×
Indiana20,6580.98×
Maryland19,9841.01×
Louisiana17,8121.2×
Missouri16,9430.91×
Colorado16,4070.9×
Kentucky16,2431.12×
South Carolina15,9100.92×
Oregon14,0361.06×
Minnesota13,9190.84×
Oklahoma13,6211.06×
Wisconsin13,3450.77×
Nevada12,3001.1×
Mississippi12,2361.29×
Connecticut12,1101.04×
Arkansas9,4330.99×
Kansas9,0140.99×
Utah8,8440.85×
Iowa8,4370.89×
Hawaii6,4641.3×
New Mexico5,8261.01×
West Virginia5,1360.95×
Idaho4,9640.86×
Nebraska4,5030.78×
Rhode Island3,8411.04×
New Hampshire3,4980.77×
Washington, District of Columbia3,1360.9×
Maine2,9130.7×
Delaware2,8790.9×
Alaska2,4601×
Montana2,2940.72×
North Dakota2,1760.92×
South Dakota2,0290.76×
Vermont1,3670.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumbar audience
BrandAffinityCategory
Israel1.74×Travel & Leisure
Historic site3.15×Arts & Culture
Hipster6.39×Politics & Society
Barclays Center8.2×Sports
Governor of Michigan4.74×Politics & Society
Arrietty9.03×Movies & TV
UK garage3.25×Music & Radio
Kendra Scott1.65×Fashion & Accessoires
Wikia1.89×Internet & Social Media
edureka20.17×Business & Career
Vocal harmony2.28×Music & Radio
Fairy godmother3.71×Literature
Flattop grill15.24×Home & Garden
Cam Ward1.89×Sports
Goop2.6×Internet & Social Media
Jesse Plemons1.58×Movies & TV
Home staging2.27×Home & Garden
Inmotion9.5×Technology & Electronics
Wok2.71×Food & Beverages
Women's empowerment1.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumbar audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
Family OrientationCONSERVATISM1.51
Design AffinityPREMIUM1.45
Need for SecurityCONSERVATISM1.36
Price SensitivityPREMIUM1.33
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Lumbar
CountryShare
United States16.6%
Brazil6.5%
Taiwan5.3%

See Lumbar audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Lumbar have in United States?

Lumbar has an estimated audience of 1,155,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Lumbar fans?

53.4% of Lumbar fans are female, 46.6% are male, with an average age of 45.9 years.

Which brands do Lumbar fans like most?

Lumbar fans show strongest brand affinity for Israel (1.74×), Historic site (3.15×), and Hipster (6.39×) over the country average.

Where do Lumbar fans live in United States?

Lumbar fans in United States are most concentrated in California (reach 171,066), Texas (reach 135,122), and Florida (reach 103,979). These three regions account for the largest share of the active audience.

What other brands do Lumbar fans also like?

Beyond Lumbar itself, the audience over-indexes on Historic site (3.15×), Hipster (6.39×), Barclays Center (8.2×), and Governor of Michigan (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumbar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.