Rascasse Audience Intelligence

Lumbar Audience in United States

A data profile of the people who buy, follow and care about Lumbar in United States — modelled from more than twelve digital signal sources. Lumbar has an estimated audience of 1,155,487 people in United States.

#8183among Topic in United States#663in Health

The average Lumbar fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lumbar vertebrae, Sustainable energy, Mortgage loans, with strongest over-indexing on Lumbar vertebrae (47.01× the country average).

Demographically, the Lumbar audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lumbar fan in United States is balanced, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Lumbar vertebrae.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lumbar profile in United States.

Audience size
1.2M
in United States
Gender
53.4%♀
46.6% male
Age
45.9
average years
Country rank
#21437
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lumbar fans

53.4% are female, 46.6% are male, average age 45.9.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Lumbar audience in United States
MetricValue
Female53.4%
Male46.6%
Average age45.9
Estimated audience size1,155,487
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Lumbar audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4927%
50+36%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Lumbar audience comes from United States.

Worldwide audience distribution share by country for Lumbar
CountryShare
United States16.6%
Brazil6.5%
Taiwan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lumbar audience in United States is strongest.

Fig. 05

Top regions by affinity

Lumbar fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.59×
02Florida~100K1.30×
03California~200K1.28×
04Texas~100K1.28×
05Mississippi~10K1.25×
06Hawaii~6K1.25×
07Georgia~40K1.20×
08Louisiana~20K1.20×
09Kentucky~20K1.13×
10Virginia~30K1.12×
11Nevada~10K1.12×
12Connecticut~10K1.08×
13North Carolina~40K1.06×
14New Jersey~30K1.05×
15Arizona~20K1.05×
16Oregon~10K1.05×
17Oklahoma~10K1.05×
18Rhode Island~4K1.04×
19Washington~20K1.03×
20Arkansas~10K1.03×
21Kansas~9K1.03×
22Alaska~3K1.03×
23New York~70K1.02×
24Tennessee~20K1.01×
25West Virginia~5K1.00×
26Maryland~20K0.99×
27Missouri~20K0.99×
28New Mexico~6K0.99×
29Massachusetts~20K0.98×
30South Carolina~20K0.97×
31Delaware~3K0.97×
32North Dakota~2K0.97×
33Illinois~40K0.96×
34Indiana~20K0.96×
35Michigan~30K0.94×
36Iowa~9K0.94×
37Pennsylvania~40K0.92×
38South Dakota~2K0.92×
39Ohio~30K0.91×
40Utah~9K0.90×
41Idaho~5K0.90×
42Washington, District of Columbia~3K0.90×
43Colorado~20K0.89×
44Nebraska~5K0.88×
45Minnesota~10K0.87×
46Montana~3K0.86×
47Wisconsin~10K0.85×
48New Hampshire~4K0.85×
49Vermont~2K0.85×
50Maine~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Lumbar, United States
0.84×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lumbar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lumbar audience
#·InterestCategoryAffinity×
01Lumbar vertebraeHealth47.01×
02Uric acidHealth25.85×
03Cervical vertebraeHealth24.94×
04Intervertebral discHealth18.18×
05Elderly careHealth14.71×
06AcupunctureHealth9.82×
07Sustainable energyHome & Garden8.23×
08QVCMovies & TV6.88×
09Renewable energyBusiness & Career6.05×
10Online bankingBusiness & Career5.63×
11Home automationTechnology & Electronics5.53×
12FedExBusiness & Career5.52×
13First class travelTravel & Leisure4.80×
14Mortgage loansBusiness & Career4.55×
15Vehicle insuranceCars & Mobility4.38×
16Physical therapyBusiness & Career4.22×
17Solar energyHome & Garden3.79×
18Discount storesShopping3.54×
19PinterestInternet & Social Media2.86×
20FurnitureHome & Garden2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lumbar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lumbar audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.71×
Quality AwarenessPREMIUM2.43×
SustainabilityBALANCE2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lumbar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.89×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lumbar have in United States?

Lumbar has an estimated audience of 1,155,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lumbar fans?

53.4% of Lumbar fans are female, 46.6% are male, with an average age of 45.9 years.

03

Which brands do Lumbar fans like most?

Lumbar fans show strongest brand affinity for Lumbar vertebrae (47.01×), Sustainable energy (8.23×), and Mortgage loans (4.55×) over the country average.

04

Where do Lumbar fans live in United States?

Lumbar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lumbar fans also like?

Beyond Lumbar itself, the audience over-indexes on Sustainable energy (8.23×), Mortgage loans (4.55×), FedEx (5.52×), and Renewable energy (6.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lumbar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumbar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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