Machel Montano Audience in United States

Machel Montano has an estimated audience of 328,129 people in United States. 60.1% are female, 39.9% are male, average age 32.4. Top regions: New York, Florida, Georgia. Top brand affinities: Moto Guzzi, Helen Mirren, Autism Awareness, Diabetes mellitus awareness, Enterprise Rent-A-Car.

The average Machel Montano fan in United States is 32.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Moto Guzzi, Helen Mirren, Autism Awareness, with strongest over-indexing on Moto Guzzi (72.37× the country average). Demographically, the Machel Montano audience skews more female with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Machel Montano fans

Demographic split for Machel Montano audience in United States
MetricValue
Female60.1%
Male39.9%
Average age32.4
Estimated audience size328,129

Audience persona

The typical Machel Montano fan in United States is more female, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Machel Montano in United States
RegionReachAffinity
New York156,5668.54×
Florida52,6112.37×
Georgia22,8042.26×
New Jersey22,4842.69×
Maryland19,7093.49×
Texas16,2100.57×
California14,0320.39×
Virginia10,2601.28×
Pennsylvania10,1550.92×
Massachusetts9,6101.49×
North Carolina8,2230.83×
Connecticut6,7142.04×
Louisiana5,8211.38×
Washington, District of Columbia4,5564.62×
Ohio3,9000.39×
Illinois3,7210.34×
Michigan2,7180.32×
South Carolina2,7170.55×
Tennessee2,4250.37×
Washington1,8100.27×
Indiana1,7450.29×
Arizona1,5940.24×
Alabama1,4360.31×
Minnesota1,4290.3×
Nevada1,1980.38×
Mississippi1,1830.44×
Delaware1,1601.28×
Colorado1,1400.22×
Oregon1,0800.29×
Missouri1,0490.2×
Wisconsin9380.19×
Arkansas9110.34×
Oklahoma8910.24×
Kentucky8770.21×
Rhode Island8290.79×
Hawaii8040.57×
West Virginia7810.51×
Alaska7801.11×
Kansas7220.28×
Idaho7220.44×
New Hampshire6970.54×
Iowa6850.25×
Montana6800.75×
South Dakota6710.88×
North Dakota6530.97×
Wyoming6321.3×
Nebraska6300.38×
New Mexico6270.38×
Maine6210.53×
Utah6130.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machel Montano audience
BrandAffinityCategory
Moto Guzzi72.37×Cars & Mobility
Helen Mirren34.33×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.25×Cars & Mobility
Google Maps6.37×Internet & Social Media
Hair Extensions9.44×Beauty & Wellness
Aaliyah25.38×Music & Radio
Stussy17.89×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Indeed.com5.79×Business & Career
Singer-songwriter5.51×Music & Radio
Camila Cabello22.21×Music & Radio
Rip Curl27.42×Fashion & Accessoires
YouTube Music6.27×Internet & Social Media
Sean Paul30.32×Music & Radio
Capital One4.43×Business & Career
Income tax13.19×Business & Career
Superman2.88×Movies & TV
DraftKings15.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machel Montano audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.38
Community OrientationOPEN2.4
Luxury OrientationPREMIUM1.98
Pet OwnershipJOY1.8
Design AffinityPREMIUM1.61
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Machel Montano
CountryShare
United States73.0%
United Kingdom9.8%
Canada9.2%

See Machel Montano audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Machel Montano have in United States?

Machel Montano has an estimated audience of 328,129 people in United States, concentrated in New York and Florida.

What is the gender split and age of Machel Montano fans?

60.1% of Machel Montano fans are female, 39.9% are male, with an average age of 32.4 years.

Which brands do Machel Montano fans like most?

Machel Montano fans show strongest brand affinity for Moto Guzzi (72.37×), Helen Mirren (34.33×), and Autism Awareness (19.03×) over the country average.

Where do Machel Montano fans live in United States?

Machel Montano fans in United States are most concentrated in New York (reach 156,566), Florida (reach 52,611), and Georgia (reach 22,804). These three regions account for the largest share of the active audience.

What other brands do Machel Montano fans also like?

Beyond Machel Montano itself, the audience over-indexes on Helen Mirren (34.33×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Enterprise Rent-A-Car (10.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machel Montano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.