Machel Montano Audience in United States

Machel Montano logo

Machel Montano has an estimated audience of 328,129 people in United States. 60.1% are female, 39.9% are male, average age 32.4. Top regions: New York, Florida, Georgia. Top brand affinities: Voter registration, Harlow, Natural rubber, Electrolyte, TV Fanatic.

The average Machel Montano fan in United States is 32.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Voter registration, Harlow, Natural rubber, with strongest over-indexing on Voter registration (11.22× the country average). Demographically, the Machel Montano audience skews more female with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Machel Montano fans

Demographic split for Machel Montano audience in United States
MetricValue
Female60.1%
Male39.9%
Average age32.4
Estimated audience size328,129

Audience persona

The typical Machel Montano fan in United States is more female, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Machel Montano in United States
RegionReachAffinity
New York156,5668.54×
Florida52,6112.37×
Georgia22,8042.26×
New Jersey22,4842.69×
Maryland19,7093.49×
Texas16,2100.57×
California14,0320.39×
Virginia10,2601.28×
Pennsylvania10,1550.92×
Massachusetts9,6101.49×
North Carolina8,2230.83×
Connecticut6,7142.04×
Louisiana5,8211.38×
Washington, District of Columbia4,5564.62×
Ohio3,9000.39×
Illinois3,7210.34×
Michigan2,7180.32×
South Carolina2,7170.55×
Tennessee2,4250.37×
Washington1,8100.27×
Indiana1,7450.29×
Arizona1,5940.24×
Alabama1,4360.31×
Minnesota1,4290.3×
Nevada1,1980.38×
Mississippi1,1830.44×
Delaware1,1601.28×
Colorado1,1400.22×
Oregon1,0800.29×
Missouri1,0490.2×
Wisconsin9380.19×
Arkansas9110.34×
Oklahoma8910.24×
Kentucky8770.21×
Rhode Island8290.79×
Hawaii8040.57×
West Virginia7810.51×
Alaska7801.11×
Kansas7220.28×
Idaho7220.44×
New Hampshire6970.54×
Iowa6850.25×
Montana6800.75×
South Dakota6710.88×
North Dakota6530.97×
Wyoming6321.3×
Nebraska6300.38×
New Mexico6270.38×
Maine6210.53×
Utah6130.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machel Montano audience
BrandAffinityCategory
Voter registration11.22×Politics & Society
Harlow25.38×Travel & Leisure
Natural rubber4.08×Cars & Mobility
Electrolyte7.81×Health
TV Fanatic13.27×Movies & TV
Bank account2.87×Business & Career
Product design2.14×Business & Career
UK garage5.82×Music & Radio
Historic site4.17×Arts & Culture
Combat sport1.52×Sports
Sub Zero (Official)8.77×Literature
iPEC Coaching17.89×Business & Career
Isometric exercise7.66×Sports
Elsword14.11×Games
Vocal harmony3.83×Music & Radio
Litter box1.7×Pets & Animals
Fairy godmother6.04×Literature
Biblical inspiration6.89×Politics & Society
Mathcore6.23×Music & Radio
Grinch2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machel Montano audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.38
Community OrientationOPEN2.4
Luxury OrientationPREMIUM1.98
Pet OwnershipJOY1.8
Design AffinityPREMIUM1.61
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Machel Montano
CountryShare
United States73.0%
United Kingdom9.8%
Canada9.2%

See Machel Montano audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Machel Montano have in United States?

Machel Montano has an estimated audience of 328,129 people in United States, concentrated in New York and Florida.

What is the gender split and age of Machel Montano fans?

60.1% of Machel Montano fans are female, 39.9% are male, with an average age of 32.4 years.

Which brands do Machel Montano fans like most?

Machel Montano fans show strongest brand affinity for Voter registration (11.22×), Harlow (25.38×), and Natural rubber (4.08×) over the country average.

Where do Machel Montano fans live in United States?

Machel Montano fans in United States are most concentrated in New York (reach 156,566), Florida (reach 52,611), and Georgia (reach 22,804). These three regions account for the largest share of the active audience.

What other brands do Machel Montano fans also like?

Beyond Machel Montano itself, the audience over-indexes on Harlow (25.38×), Natural rubber (4.08×), Electrolyte (7.81×), and TV Fanatic (13.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machel Montano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.