Rascasse Audience Intelligence

Machel Montano Audience in United States

A data profile of the people who buy, follow and care about Machel Montano in United States — modelled from more than twelve digital signal sources. Machel Montano has an estimated audience of 332,240 people in United States.

#14among Reggaeton in United States#11444among Person in United States#6655in Music & Radio

The average Machel Montano fan in United States is 32.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Hair Extensions, Cultural tourism, Google Drive, with strongest over-indexing on Hair Extensions (10.62× the country average).

Demographically, the Machel Montano audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machel Montano fan in United States is more female, around 32.4 years old, with strong Community Orientation tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machel Montano profile in United States.

Audience size
332K
in United States
Gender
60.1%♀
39.9% male
Age
32.4
average years
Country rank
#45863
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machel Montano fans

60.1% are female, 39.9% are male, average age 32.4.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Machel Montano audience in United States
MetricValue
Female60.1%
Male39.9%
Average age32.4
Estimated audience size332,240
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Machel Montano audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Machel Montano audience comes from United States.

Worldwide audience distribution share by country for Machel Montano
CountryShare
United States72.8%
United Kingdom9.7%
Canada9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machel Montano audience in United States is strongest.

Fig. 05

Top regions by affinity

Machel Montano fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K8.12×
02Maryland~20K3.18×
03Washington, District of Columbia~3K3.15×
04New Jersey~20K2.63×
05Florida~50K2.38×
06Georgia~20K1.99×
07Connecticut~6K1.77×
08Massachusetts~9K1.46×
09Virginia~10K1.20×
10Louisiana~5K1.10×
11Delaware~1K1.10×
12Vermont<1K1.06×
13Alaska<1K1.03×
14North Dakota<1K1.01×
15Rhode Island~1K0.98×
16Pennsylvania~10K0.97×
17South Dakota<1K0.97×
18Montana<1K0.95×
19West Virginia~1K0.93×
20Maine~1K0.93×
21Hawaii~1K0.92×
22New Hampshire~1K0.92×
23Idaho~1K0.91×
24New Mexico~1K0.90×
25Mississippi~2K0.89×
26Nebraska~1K0.89×
27North Carolina~9K0.88×
28Arkansas~2K0.88×
29Kansas~2K0.87×
30Iowa~2K0.86×
31Kentucky~3K0.85×
32Oklahoma~3K0.85×
33Utah~3K0.85×
34Nevada~3K0.82×
35Wisconsin~4K0.81×
36South Carolina~4K0.81×
37Alabama~4K0.81×
38Oregon~3K0.81×
39Missouri~4K0.80×
40Indiana~5K0.76×
41Colorado~4K0.76×
42Minnesota~4K0.76×
43Tennessee~5K0.74×
44Arizona~5K0.73×
45Washington~5K0.70×
46Michigan~6K0.68×
47Ohio~7K0.66×
48Texas~20K0.65×
49Illinois~7K0.62×
50California~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Machel Montano, United States
0.49×1.00×8.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machel Montano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machel Montano audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure57.14×
02Sean PaulMusic & Radio27.21×
03Drone racingSports26.90×
04BildNews24.14×
05LitecoinBusiness & Career20.00×
06BarbadosTravel & Leisure18.59×
07Forex Online TradingBusiness & Career16.41×
08International educationBusiness & Career15.39×
09Trinidad and TobagoTravel & Leisure14.64×
10Helen MirrenMovies & TV13.37×
11Hair ExtensionsBeauty & Wellness10.62×
12Reese WitherspoonMovies & TV9.34×
13Afro-textured hairBeauty & Wellness7.52×
14YouTube MusicInternet & Social Media6.15×
15NigeriaTravel & Leisure5.80×
16DancehallsMusic & Radio5.77×
17CaribbeanTravel & Leisure5.61×
18Google DriveTechnology & Electronics5.41×
19High-definition televisionTechnology & Electronics3.14×
20SupermanMovies & TV2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machel Montano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machel Montano audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.83×
TravellingTHRILL1.99×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machel Montano audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.64×
Family OrientationCONSERVATISM0.75×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machel Montano have in United States?

Machel Montano has an estimated audience of 332,240 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Machel Montano fans?

60.1% of Machel Montano fans are female, 39.9% are male, with an average age of 32.4 years.

03

Which brands do Machel Montano fans like most?

Machel Montano fans show strongest brand affinity for Hair Extensions (10.62×), Cultural tourism (57.14×), and Google Drive (5.41×) over the country average.

04

Where do Machel Montano fans live in United States?

Machel Montano fans in United States are most concentrated in New York (reach ~100K), Florida (reach ~50K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Machel Montano fans also like?

Beyond Machel Montano itself, the audience over-indexes on Cultural tourism (57.14×), Google Drive (5.41×), Trinidad and Tobago (14.64×), and Barbados (18.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Machel Montano audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machel Montano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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