Mad Money Audience in United States

Mad Money logo

Mad Money has an estimated audience of 377,827 people in United States. 29.5% are female, 70.5% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Business English, Livingston County, New York, Cullinan Diamond, Governor of Michigan, Historic site.

The average Mad Money fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business English, Livingston County, New York, Cullinan Diamond, with strongest over-indexing on Business English (17.9× the country average). Demographically, the Mad Money audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mad Money fans

Demographic split for Mad Money audience in United States
MetricValue
Female29.5%
Male70.5%
Average age43.1
Estimated audience size377,827

Audience persona

The typical Mad Money fan in United States is more male, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Mad Money in United States
RegionReachAffinity
California42,7861.03×
Texas32,7001.01×
Florida24,6670.96×
New York23,7971.13×
Illinois13,8991.1×
Georgia12,9891.12×
North Carolina12,5701.11×
Pennsylvania12,4420.98×
Ohio11,6311×
Michigan11,1691.13×
Indiana10,6431.54×
New Jersey10,4251.08×
Virginia9,1741×
Arizona7,9791.03×
Tennessee7,7831.03×
Massachusetts7,7701.04×
Washington7,6121×
Maryland7,0721.09×
Colorado6,8211.15×
Missouri6,4961.07×
South Carolina5,7431.01×
Minnesota5,2850.98×
Louisiana5,0471.04×
Wisconsin5,0370.89×
Alabama5,0320.95×
Oklahoma4,4241.05×
Kentucky4,3160.91×
Oregon4,3010.99×
Connecticut4,2081.11×
Nevada3,4970.96×
Utah3,2430.96×
Arkansas3,1491.01×
Mississippi3,1411.01×
Kansas3,0281.02×
Iowa2,9230.94×
New Mexico1,9321.02×
Hawaii1,8301.13×
Nebraska1,7630.93×
Idaho1,5730.83×
New Hampshire1,4340.96×
Rhode Island1,1640.97×
Washington, District of Columbia1,1341×
West Virginia1,1110.63×
South Dakota1,0971.26×
Delaware1,0561.01×
Maine9870.73×
Montana8060.77×
North Dakota6970.9×
Alaska5730.71×
Vermont5510.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad Money audience
BrandAffinityCategory
Business English17.9×Business & Career
Livingston County, New York27.1×
Cullinan Diamond19.82×
Governor of Michigan7.9×Politics & Society
Historic site4.51×Arts & Culture
Vocal harmony4.56×Music & Radio
Goop5.31×Internet & Social Media
ARCO2.7×Cars & Mobility
Nationality1.81×Politics & Society
Grinch3.3×Movies & TV
Israel1.73×Travel & Leisure
Litter box1.63×Pets & Animals
Fat Albert (film)6.38×Movies & TV
Wok4.49×Food & Beverages
Cherish (group)7.26×Music & Radio
Hibachi5.1×Food & Beverages
El Paso County, Colorado8.31×Travel & Leisure
Kendra Scott1.87×Fashion & Accessoires
Jesse Plemons2.15×Movies & TV
Sensibility34.24×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad Money audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Early Adopter MentalityPOWER2.82
Risk AppetiteTHRILL2.77
Career OrientationPOWER2.43
Quality AwarenessPREMIUM2.27
Design AffinityPREMIUM1.9

Worldwide distribution

Worldwide audience distribution share by country for Mad Money
CountryShare
United States59.2%
Canada4.7%
Mexico4.5%

See Mad Money audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mad Money have in United States?

Mad Money has an estimated audience of 377,827 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad Money fans?

29.5% of Mad Money fans are female, 70.5% are male, with an average age of 43.1 years.

Which brands do Mad Money fans like most?

Mad Money fans show strongest brand affinity for Business English (17.9×), Livingston County, New York (27.1×), and Cullinan Diamond (19.82×) over the country average.

Where do Mad Money fans live in United States?

Mad Money fans in United States are most concentrated in California (reach 42,786), Texas (reach 32,700), and Florida (reach 24,667). These three regions account for the largest share of the active audience.

What other brands do Mad Money fans also like?

Beyond Mad Money itself, the audience over-indexes on Livingston County, New York (27.1×), Cullinan Diamond (19.82×), Governor of Michigan (7.9×), and Historic site (4.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.