Rascasse Audience Intelligence

Madea's Big Happy Family (film) Audience in United States

A data profile of the people who buy, follow and care about Madea's Big Happy Family (film) in United States — modelled from more than twelve digital signal sources. Madea's Big Happy Family (film) has an estimated audience of 827,717 people in United States.

#86among Comedy in United States#2212among Movie / TV Show / Series in United States#4976in Movies & TV

The average Madea's Big Happy Family (film) fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Viola Davis, Malaysia, Anne Hathaway, with strongest over-indexing on Viola Davis (42.44× the country average).

Demographically, the Madea's Big Happy Family (film) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madea's Big Happy Family (film) fan in United States is more female, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Viola Davis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madea's Big Happy Family (film) profile in United States.

Audience size
828K
in United States
Gender
80.4%♀
19.6% male
Age
36.3
average years
Country rank
#26853
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madea's Big Happy Family (film) viewers

80.4% are female, 19.6% are male, average age 36.3.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Madea's Big Happy Family (film) audience in United States
MetricValue
Female80.4%
Male19.6%
Average age36.3
Estimated audience size827,717
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Madea's Big Happy Family (film) audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Madea's Big Happy Family (film) audience comes from United States.

Worldwide audience distribution share by country for Madea's Big Happy Family (film)
CountryShare
United States66.2%
Germany6.0%
France3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madea's Big Happy Family (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Madea's Big Happy Family (film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.30×
02Louisiana~20K1.86×
03Alabama~20K1.70×
04Georgia~40K1.61×
05Arkansas~10K1.60×
06South Carolina~20K1.57×
07North Carolina~40K1.43×
08Tennessee~20K1.37×
09Maryland~20K1.35×
10Kentucky~10K1.32×
11Texas~100K1.29×
12Oklahoma~10K1.24×
13New Mexico~5K1.20×
14Nebraska~5K1.16×
15Delaware~3K1.16×
16Missouri~20K1.14×
17West Virginia~5K1.14×
18Virginia~20K1.11×
19Indiana~20K1.04×
20Michigan~20K1.03×
21Ohio~30K1.02×
22Illinois~30K0.99×
23Kansas~7K0.99×
24Florida~60K0.96×
25Washington, District of Columbia~3K0.94×
26Nevada~8K0.90×
27Pennsylvania~30K0.89×
28North Dakota~2K0.89×
29Connecticut~8K0.84×
30Arizona~20K0.83×
31Hawaii~3K0.83×
32South Dakota~2K0.81×
33New York~40K0.80×
34Alaska~2K0.80×
35Rhode Island~2K0.78×
36California~80K0.77×
37Wisconsin~10K0.77×
38Iowa~6K0.77×
39New Jersey~20K0.75×
40Colorado~10K0.73×
41Oregon~7K0.73×
42Vermont~1K0.73×
43Minnesota~9K0.72×
44Washington~10K0.71×
45Montana~2K0.71×
46Massachusetts~10K0.65×
47Idaho~3K0.65×
48New Hampshire~2K0.62×
49Maine~2K0.62×
50Utah~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Madea's Big Happy Family (film), United States
0.57×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madea's Big Happy Family (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madea's Big Happy Family (film) audience
#·InterestCategoryAffinity×
01TVBMovies & TV80.49×
02Viola DavisMovies & TV42.44×
03Volkswagen PoloCars & Mobility33.94×
04MalaysiaTravel & Leisure25.84×
05Sprite (soft drink)Food & Beverages25.09×
06AdeleMusic & Radio20.14×
07Napoleon DynamiteMovies & TV20.00×
08Avril LavigneMusic & Radio14.55×
09Anne HathawayMovies & TV13.58×
10Back to the FutureMovies & TV13.05×
11Channing TatumMovies & TV12.00×
12romantic comediesMovies & TV10.63×
13Bruno MarsMusic & Radio8.52×
14Adam SandlerMovies & TV8.28×
15Minnesota TimberwolvesSports6.45×
16Internet celebrityInternet & Social Media4.62×
17KFCFood & Beverages4.10×
18Burger KingFood & Beverages3.76×
19Stand-up comedyMovies & TV3.28×
20Wendy'sFood & Beverages2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madea's Big Happy Family (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madea's Big Happy Family (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
IndulgenceJOY1.55×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madea's Big Happy Family (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Risk AppetiteTHRILL0.67×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madea's Big Happy Family (film) have in United States?

Madea's Big Happy Family (film) has an estimated audience of 827,717 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Madea's Big Happy Family (film) viewers?

80.4% of Madea's Big Happy Family (film) fans are female, 19.6% are male, with an average age of 36.3 years.

03

Which brands do Madea's Big Happy Family (film) fans like most?

Madea's Big Happy Family (film) fans show strongest brand affinity for Viola Davis (42.44×), Malaysia (25.84×), and Anne Hathaway (13.58×) over the country average.

04

Where do Madea's Big Happy Family (film) fans live in United States?

Madea's Big Happy Family (film) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Madea's Big Happy Family (film) fans also like?

Beyond Madea's Big Happy Family (film) itself, the audience over-indexes on Malaysia (25.84×), Anne Hathaway (13.58×), Napoleon Dynamite (20×), and Adele (20.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Madea's Big Happy Family (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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