Madea's Big Happy Family (film) Audience in United States

Madea's Big Happy Family (film) has an estimated audience of 891,932 people in United States. 80.4% are female, 19.6% are male, average age 36.3. Top regions: Texas, California, Florida. Top brand affinities: Back to the Future, AccuWeather, Feyenoord, StubHub, Malaysia.

The average Madea's Big Happy Family (film) fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Back to the Future, AccuWeather, Feyenoord, with strongest over-indexing on Back to the Future (38.19× the country average). Demographically, the Madea's Big Happy Family (film) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Madea's Big Happy Family (film) fans

Demographic split for Madea's Big Happy Family (film) audience in United States
MetricValue
Female80.4%
Male19.6%
Average age36.3
Estimated audience size891,932

Audience persona

The typical Madea's Big Happy Family (film) fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Madea's Big Happy Family (film) in United States
RegionReachAffinity
Texas102,0061.33×
California77,0880.79×
Florida58,8530.97×
Georgia46,6681.7×
New York41,4400.83×
North Carolina40,7831.52×
Illinois30,4171.02×
Ohio29,3411.07×
Pennsylvania26,5050.88×
Michigan24,9581.07×
Tennessee24,9311.39×
Virginia24,3541.12×
Louisiana22,3261.94×
Maryland21,8481.42×
South Carolina21,8411.63×
Alabama20,3971.64×
Mississippi17,0502.32×
New Jersey16,9410.75×
Missouri16,8311.17×
Indiana16,1730.99×
Kentucky14,6311.31×
Arizona13,9690.77×
Oklahoma12,4701.26×
Arkansas12,2281.66×
Washington12,1280.68×
Massachusetts11,4080.65×
Wisconsin10,4940.78×
Colorado10,3020.73×
Minnesota8,9400.7×
Nevada7,9440.92×
Oregon7,3170.72×
Connecticut7,1640.8×
Kansas6,8200.97×
Nebraska6,2251.39×
Iowa5,4190.74×
New Mexico5,1041.14×
West Virginia4,2741.03×
Utah4,2490.53×
Hawaii3,3750.88×
Delaware2,7631.12×
Washington, District of Columbia2,6200.98×
Idaho2,5520.57×
Rhode Island1,8630.66×
New Hampshire1,6340.46×
South Dakota1,5050.73×
Maine1,3840.43×
Montana1,3580.55×
North Dakota1,2300.67×
Alaska9190.48×
Wyoming8690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madea's Big Happy Family (film) audience
BrandAffinityCategory
Back to the Future38.19×Movies & TV
AccuWeather15.97×Home & Garden
Feyenoord103.13×Sports
StubHub15.69×Travel & Leisure
Malaysia17.5×Travel & Leisure
Viola Davis25.38×Movies & TV
Clint Eastwood12.71×Movies & TV
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madea's Big Happy Family (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
LGBTQ+ IdentityOPEN1.56
ExtroversionTHRILL1.45
Family OrientationCONSERVATISM1.26
Risk AppetiteTHRILL1.23
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Madea's Big Happy Family (film)
CountryShare
United States67.3%
Germany6.1%
France4.2%

See Madea's Big Happy Family (film) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Madea's Big Happy Family (film) have in United States?

Madea's Big Happy Family (film) has an estimated audience of 891,932 people in United States, concentrated in Texas and California.

What is the gender split and age of Madea's Big Happy Family (film) fans?

80.4% of Madea's Big Happy Family (film) fans are female, 19.6% are male, with an average age of 36.3 years.

Which brands do Madea's Big Happy Family (film) fans like most?

Madea's Big Happy Family (film) fans show strongest brand affinity for Back to the Future (38.19×), AccuWeather (15.97×), and Feyenoord (103.13×) over the country average.

Where do Madea's Big Happy Family (film) fans live in United States?

Madea's Big Happy Family (film) fans in United States are most concentrated in Texas (reach 102,006), California (reach 77,088), and Florida (reach 58,853). These three regions account for the largest share of the active audience.

What other brands do Madea's Big Happy Family (film) fans also like?

Beyond Madea's Big Happy Family (film) itself, the audience over-indexes on AccuWeather (15.97×), Feyenoord (103.13×), StubHub (15.69×), and Malaysia (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madea's Big Happy Family (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.