Madea's Big Happy Family (film) Audience in United States
Madea's Big Happy Family (film) has an estimated audience of 891,932 people in United States. 80.4% are female, 19.6% are male, average age 36.3. Top regions: Texas, California, Florida. Top brand affinities: Mackenzie Foy, Voltron: Legendary Defender, Mathcore, Arnold Palmer, Mortgage insurance.
The average Madea's Big Happy Family (film) fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mackenzie Foy, Voltron: Legendary Defender, Mathcore, with strongest over-indexing on Mackenzie Foy (19.71× the country average). Demographically, the Madea's Big Happy Family (film) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Madea's Big Happy Family (film) fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 36.3 |
| Estimated audience size | 891,932 |
Audience persona
The typical Madea's Big Happy Family (film) fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mackenzie Foy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 102,006 | 1.33× |
| California | 77,088 | 0.79× |
| Florida | 58,853 | 0.97× |
| Georgia | 46,668 | 1.7× |
| New York | 41,440 | 0.83× |
| North Carolina | 40,783 | 1.52× |
| Illinois | 30,417 | 1.02× |
| Ohio | 29,341 | 1.07× |
| Pennsylvania | 26,505 | 0.88× |
| Michigan | 24,958 | 1.07× |
| Tennessee | 24,931 | 1.39× |
| Virginia | 24,354 | 1.12× |
| Louisiana | 22,326 | 1.94× |
| Maryland | 21,848 | 1.42× |
| South Carolina | 21,841 | 1.63× |
| Alabama | 20,397 | 1.64× |
| Mississippi | 17,050 | 2.32× |
| New Jersey | 16,941 | 0.75× |
| Missouri | 16,831 | 1.17× |
| Indiana | 16,173 | 0.99× |
| Kentucky | 14,631 | 1.31× |
| Arizona | 13,969 | 0.77× |
| Oklahoma | 12,470 | 1.26× |
| Arkansas | 12,228 | 1.66× |
| Washington | 12,128 | 0.68× |
| Massachusetts | 11,408 | 0.65× |
| Wisconsin | 10,494 | 0.78× |
| Colorado | 10,302 | 0.73× |
| Minnesota | 8,940 | 0.7× |
| Nevada | 7,944 | 0.92× |
| Oregon | 7,317 | 0.72× |
| Connecticut | 7,164 | 0.8× |
| Kansas | 6,820 | 0.97× |
| Nebraska | 6,225 | 1.39× |
| Iowa | 5,419 | 0.74× |
| New Mexico | 5,104 | 1.14× |
| West Virginia | 4,274 | 1.03× |
| Utah | 4,249 | 0.53× |
| Hawaii | 3,375 | 0.88× |
| Delaware | 2,763 | 1.12× |
| Washington, District of Columbia | 2,620 | 0.98× |
| Idaho | 2,552 | 0.57× |
| Rhode Island | 1,863 | 0.66× |
| New Hampshire | 1,634 | 0.46× |
| South Dakota | 1,505 | 0.73× |
| Maine | 1,384 | 0.43× |
| Montana | 1,358 | 0.55× |
| North Dakota | 1,230 | 0.67× |
| Alaska | 919 | 0.48× |
| Wyoming | 869 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mackenzie Foy | 19.71× | Fashion & Accessoires |
| Voltron: Legendary Defender | 38.19× | Movies & TV |
| Mathcore | 17.5× | Music & Radio |
| Arnold Palmer | 13.48× | Sports |
| Mortgage insurance | 9.67× | Business & Career |
| Assassin's Creed II | 15× | Games |
| South Asian cuisine | 17.57× | Food & Beverages |
| Google Home | 11.65× | Technology & Electronics |
| Emperor Entertainment Group | 20× | Business & Career |
| Whataburger | 2.38× | Food & Beverages |
| Dog breed | 1.54× | Pets & Animals |
| Bunga bunga | 103.13× | Politics & Society |
| The Historian | 16.48× | Literature |
| Penn & Teller | 8.77× | Movies & TV |
| 3D printing | 2.54× | Technology & Electronics |
| Panama | 3.65× | Travel & Leisure |
| Litter box | 2.02× | Pets & Animals |
| The Devil's Rejects | 8.63× | Movies & TV |
| 97-1 The Eagle Rocks | 75.49× | Music & Radio |
| Yoga Journal | 14.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.3 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Extroversion | THRILL | 1.45 |
| Family Orientation | CONSERVATISM | 1.26 |
| Risk Appetite | THRILL | 1.23 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.3% |
| Germany | 6.1% |
| France | 4.2% |
See Madea's Big Happy Family (film) audiences in other countries
- Madea's Big Happy Family (film) — Germany
- Madea's Big Happy Family (film) — United Kingdom
- Madea's Big Happy Family (film) — France
- Madea's Big Happy Family (film) — Italy
- Madea's Big Happy Family (film) — Spain
- Madea's Big Happy Family (film) — Brazil
- Madea's Big Happy Family (film) — Japan
- Madea's Big Happy Family (film) — South Korea
- Madea's Big Happy Family (film) — India
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Frequently asked questions
How many fans does Madea's Big Happy Family (film) have in United States?
Madea's Big Happy Family (film) has an estimated audience of 891,932 people in United States, concentrated in Texas and California.
What is the gender split and age of Madea's Big Happy Family (film) fans?
80.4% of Madea's Big Happy Family (film) fans are female, 19.6% are male, with an average age of 36.3 years.
Which brands do Madea's Big Happy Family (film) fans like most?
Madea's Big Happy Family (film) fans show strongest brand affinity for Mackenzie Foy (19.71×), Voltron: Legendary Defender (38.19×), and Mathcore (17.5×) over the country average.
Where do Madea's Big Happy Family (film) fans live in United States?
Madea's Big Happy Family (film) fans in United States are most concentrated in Texas (reach 102,006), California (reach 77,088), and Florida (reach 58,853). These three regions account for the largest share of the active audience.
What other brands do Madea's Big Happy Family (film) fans also like?
Beyond Madea's Big Happy Family (film) itself, the audience over-indexes on Voltron: Legendary Defender (38.19×), Mathcore (17.5×), Arnold Palmer (13.48×), and Mortgage insurance (9.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Madea's Big Happy Family (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.