Malibu, California Audience in United States

Malibu, California logo

Malibu, California has an estimated audience of 3,007,595 people in United States. 60.5% are female, 39.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Home equity, South Asian cuisine, Jeep Wagoneer, Bank account.

The average Malibu, California fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Home equity, South Asian cuisine, with strongest over-indexing on Israel (2.94× the country average). Demographically, the Malibu, California audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Malibu, California fans

Demographic split for Malibu, California audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.4
Estimated audience size3,007,595

Audience persona

The typical Malibu, California fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Malibu, California in United States
RegionReachAffinity
California589,2651.78×
Texas269,3741.04×
Florida188,1020.92×
New York165,7370.99×
Illinois113,4511.13×
Georgia95,8331.03×
Pennsylvania90,7180.9×
Ohio86,6770.94×
New Jersey84,8451.11×
Arizona81,6571.33×
North Carolina80,3640.89×
Michigan79,1571.01×
Washington70,1981.16×
Virginia65,8270.9×
Massachusetts61,0691.03×
Tennessee59,3680.98×
Indiana58,2361.06×
Colorado53,9161.14×
Missouri48,5991×
Minnesota48,3061.12×
Maryland44,3860.86×
Wisconsin43,2830.96×
Oregon40,8321.18×
Nevada40,4531.39×
Louisiana39,8111.03×
South Carolina38,3590.85×
Alabama37,0580.88×
Kentucky35,6660.95×
Utah32,9911.22×
Connecticut30,4821.01×
Oklahoma30,4610.91×
Iowa25,3801.02×
Arkansas23,2670.94×
Kansas23,0300.97×
Mississippi22,4940.91×
Idaho16,6651.1×
New Mexico15,4641.03×
Nebraska14,8420.98×
Hawaii11,9200.92×
New Hampshire11,5650.98×
West Virginia10,2000.73×
Maine9,5660.89×
Montana8,7981.05×
Rhode Island8,6010.9×
Washington, District of Columbia7,5350.83×
Delaware6,4600.78×
South Dakota5,9890.86×
North Dakota5,8310.94×
Alaska5,3070.82×
Vermont4,0250.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malibu, California audience
BrandAffinityCategory
Israel2.94×Travel & Leisure
Home equity1.9×Home & Garden
South Asian cuisine7.23×Food & Beverages
Jeep Wagoneer4.61×Cars & Mobility
Bank account1.55×Business & Career
Nebraska Cornhuskers football2.25×Sports
Jeep Grand Cherokee (WJ)3.18×Cars & Mobility
Corona (band)2.76×Music & Radio
Neiva, Huila6.14×Travel & Leisure
Takers4.01×Movies & TV
Cam Ward1.58×Sports
JamBase4.55×Music & Radio
Northrop Grumman2.5×Business & Career
Hocus Pocus1.87×Movies & TV
Public speaking1.52×Politics & Society
Kodiak, Alaska3.14×Travel & Leisure
Iron Man (film)1.78×Movies & TV
jordy nelson5.98×Sports
Mortgage insurance1.61×Business & Career
Women's empowerment1.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malibu, California audience
TraitClusterScore
Design AffinityPREMIUM1.78
IndulgenceJOY1.42
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.31
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Malibu, California
CountryShare
United States47.2%
Brazil6.3%
Italy4.8%

See Malibu, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Malibu, California have in United States?

Malibu, California has an estimated audience of 3,007,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Malibu, California fans?

60.5% of Malibu, California fans are female, 39.5% are male, with an average age of 43.4 years.

Which brands do Malibu, California fans like most?

Malibu, California fans show strongest brand affinity for Israel (2.94×), Home equity (1.9×), and South Asian cuisine (7.23×) over the country average.

Where do Malibu, California fans live in United States?

Malibu, California fans in United States are most concentrated in California (reach 589,265), Texas (reach 269,374), and Florida (reach 188,102). These three regions account for the largest share of the active audience.

What other brands do Malibu, California fans also like?

Beyond Malibu, California itself, the audience over-indexes on Home equity (1.9×), South Asian cuisine (7.23×), Jeep Wagoneer (4.61×), and Bank account (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malibu, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.