Manifold Audience in United States

Manifold logo

Manifold has an estimated audience of 1,505,600 people in United States. 24.5% are female, 75.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: WCCO-TV, Emperor Entertainment Group, Go Go's, Israel, Mount Kilimanjaro.

The average Manifold fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include WCCO-TV, Emperor Entertainment Group, Go Go's, with strongest over-indexing on WCCO-TV (12.02× the country average). Demographically, the Manifold audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Manifold fans

Demographic split for Manifold audience in United States
MetricValue
Female24.5%
Male75.5%
Average age39.3
Estimated audience size1,505,600

Audience persona

The typical Manifold fan in United States is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for WCCO-TV.

Top regions in United States

Top regions ranked by reach for Manifold in United States
RegionReachAffinity
California250,7871.51×
Texas171,7371.33×
New York99,8401.19×
Florida92,2300.9×
Illinois55,3711.1×
Pennsylvania50,9851.01×
Georgia45,9770.99×
Massachusetts44,5481.5×
North Carolina41,6230.92×
Ohio41,0770.89×
Michigan39,5791.01×
New Jersey39,2171.02×
Virginia37,7921.03×
Washington37,0441.23×
Arizona31,6241.03×
Indiana29,5031.07×
Tennessee28,9210.96×
Maryland28,2591.09×
Colorado26,1261.1×
Missouri22,1690.91×
Wisconsin21,4570.95×
Minnesota21,1160.98×
Oregon20,3221.18×
South Carolina19,1080.84×
Louisiana18,9350.98×
Alabama18,6200.89×
Connecticut17,7421.17×
Oklahoma16,9191.01×
Utah15,8781.18×
Kentucky15,7000.83×
Nevada13,5960.93×
Kansas12,0351.01×
Mississippi10,9370.88×
Arkansas10,7830.87×
Iowa10,4600.84×
New Mexico8,1901.08×
Idaho6,6090.88×
Nebraska6,3380.84×
Washington, District of Columbia6,1181.35×
Hawaii6,0550.94×
New Hampshire5,7760.97×
West Virginia5,3960.77×
Rhode Island5,3731.12×
Maine5,0780.94×
Delaware3,3740.81×
Montana3,2570.78×
Alaska3,0040.93×
Vermont2,5850.98×
North Dakota2,5780.83×
South Dakota2,3950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manifold audience
BrandAffinityCategory
WCCO-TV12.02×Movies & TV
Emperor Entertainment Group15.65×Business & Career
Go Go's13.68×Music & Radio
Israel2.14×Travel & Leisure
Mount Kilimanjaro13.51×Travel & Leisure
Governor of Michigan5.66×Politics & Society
Jesse Plemons2.43×Movies & TV
Grinch2.76×Movies & TV
Goop3.49×Internet & Social Media
Vocal harmony2.91×Music & Radio
El Paso County, Colorado7.79×Travel & Leisure
Wok3.63×Food & Beverages
South Asian cuisine4.86×Food & Beverages
Home staging2.83×Home & Garden
Wikia1.81×Internet & Social Media
Noodle (Gorillaz)1.86×Music & Radio
Historic site2.2×Arts & Culture
Nebraska Cornhuskers football1.85×Sports
JDSU1.57×Business & Career
Hipster4.38×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manifold audience
TraitClusterScore
Quality AwarenessPREMIUM1.54
Early Adopter MentalityPOWER1.36
Convenience OrientationPREMIUM1.26
Need for SecurityCONSERVATISM1.22
Luxury OrientationPREMIUM1.22
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Manifold
CountryShare
United States43.4%
United Kingdom7.8%
Australia7.6%

See Manifold audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Manifold have in United States?

Manifold has an estimated audience of 1,505,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Manifold fans?

24.5% of Manifold fans are female, 75.5% are male, with an average age of 39.3 years.

Which brands do Manifold fans like most?

Manifold fans show strongest brand affinity for WCCO-TV (12.02×), Emperor Entertainment Group (15.65×), and Go Go's (13.68×) over the country average.

Where do Manifold fans live in United States?

Manifold fans in United States are most concentrated in California (reach 250,787), Texas (reach 171,737), and New York (reach 99,840). These three regions account for the largest share of the active audience.

What other brands do Manifold fans also like?

Beyond Manifold itself, the audience over-indexes on Emperor Entertainment Group (15.65×), Go Go's (13.68×), Israel (2.14×), and Mount Kilimanjaro (13.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manifold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.