Marching band Audience in United States

Marching band logo

Marching band has an estimated audience of 4,067,056 people in United States. 56.0% are female, 44.0% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Palestine, Honda HR-V, Pre-school playgroup, Superman.

The average Marching band fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Palestine, Honda HR-V, with strongest over-indexing on Kia Sportage (26.79× the country average). Demographically, the Marching band audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Band

Demographics of Marching band fans

Demographic split for Marching band audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.2
Estimated audience size4,067,056

Audience persona

The typical Marching band fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Marching band in United States
RegionReachAffinity
Texas470,5131.35×
California456,2981.02×
Florida253,0040.92×
New York206,2970.91×
Georgia175,4611.4×
Ohio158,3821.26×
Pennsylvania142,3421.04×
North Carolina140,7131.15×
Illinois136,0831×
Virginia131,2091.32×
Michigan124,2301.17×
New Jersey121,7801.18×
Indiana116,4991.57×
Oregon96,7162.07×
Tennessee88,8951.09×
South Carolina75,6861.24×
Maryland72,6401.04×
Washington71,4910.88×
Arizona71,0610.86×
Missouri67,6951.03×
Louisiana66,6421.27×
Alabama65,4221.15×
Massachusetts64,0820.8×
Kentucky59,2401.16×
Colorado57,6400.9×
Minnesota56,2840.97×
Oklahoma52,5331.16×
Mississippi49,4431.48×
Wisconsin44,7140.73×
Connecticut38,7480.95×
Iowa37,6161.12×
Utah36,3321×
Arkansas33,8531.01×
Nevada32,4470.82×
Kansas31,6980.99×
West Virginia19,4991.03×
Nebraska17,8300.87×
New Mexico17,5280.86×
Hawaii16,5130.94×
Idaho16,0860.79×
Delaware11,3001.01×
New Hampshire10,0680.63×
Washington, District of Columbia8,9610.73×
Rhode Island8,6880.67×
Maine8,2690.57×
South Dakota8,2600.88×
Montana5,8800.52×
North Dakota5,6510.68×
Alaska5,4480.63×
Wyoming4,4170.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marching band audience
BrandAffinityCategory
Kia Sportage26.79×Cars & Mobility
Palestine14.88×Travel & Leisure
Honda HR-V17.86×Cars & Mobility
Pre-school playgroup19.16×Kids & Family
Superman1.5×Movies & TV
MSN2.08×News
Percussion instrument5.13×Music & Radio
Houston Astros4.26×Sports
Musical theatre2.47×Movies & TV
Livemusic2.64×Music & Radio
Harry Potter1.74×Movies & TV
Do it yourself (DIY)1.56×Home & Garden
Jeep Grand Cherokee4.82×Cars & Mobility
Eyebrow2.72×Beauty & Wellness
Los Angeles Dodgers2.81×Sports
Hobby Lobby1.53×Home & Garden
Classical music1.58×Music & Radio
Aubrey Plaza4.58×Movies & TV
Singer-songwriter1.52×Music & Radio
Jack Black4.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marching band audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Early Adopter MentalityPOWER1.2
DIY MentalityTHRILL1.18
ExtroversionTHRILL1.17
SustainabilityBALANCE1.1
LGBTQ+ IdentityOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Marching band
CountryShare
United States45.8%
United Kingdom8.5%
Italy4.1%

See Marching band audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Marching band have in United States?

Marching band has an estimated audience of 4,067,056 people in United States, concentrated in Texas and California.

What is the gender split and age of Marching band fans?

56.0% of Marching band fans are female, 44.0% are male, with an average age of 41.2 years.

Which brands do Marching band fans like most?

Marching band fans show strongest brand affinity for Kia Sportage (26.79×), Palestine (14.88×), and Honda HR-V (17.86×) over the country average.

Where do Marching band fans live in United States?

Marching band fans in United States are most concentrated in Texas (reach 470,513), California (reach 456,298), and Florida (reach 253,004). These three regions account for the largest share of the active audience.

What other brands do Marching band fans also like?

Beyond Marching band itself, the audience over-indexes on Palestine (14.88×), Honda HR-V (17.86×), Pre-school playgroup (19.16×), and Superman (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marching band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.