Marquette University Audience in United States

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Marquette University has an estimated audience of 405,094 people in United States. 50.6% are female, 49.4% are male, average age 38.0. Top regions: Wisconsin, Illinois, California. Top brand affinities: Goop, Historic site, Wok, Grinch, Governor of Michigan.

The average Marquette University fan in United States is 38.0 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include Goop, Historic site, Wok, with strongest over-indexing on Goop (10.04× the country average). Demographically, the Marquette University audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Marquette University fans

Demographic split for Marquette University audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.0
Estimated audience size405,094

Audience persona

The typical Marquette University fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Marquette University in United States
RegionReachAffinity
Wisconsin73,60412.08×
Illinois50,7373.76×
California22,5940.51×
Florida17,0170.62×
Texas15,7170.45×
Michigan14,7081.39×
New York14,6940.65×
Minnesota10,8621.87×
Ohio10,4880.84×
Pennsylvania9,0880.67×
Indiana7,9551.07×
Arizona7,3660.89×
New Jersey7,1930.7×
Missouri7,1381.09×
Virginia7,0190.71×
Massachusetts6,9970.88×
North Carolina6,8870.57×
Georgia6,1010.49×
Maryland5,8370.84×
Washington5,3220.65×
Colorado4,8810.76×
Connecticut4,7531.17×
Tennessee4,5300.56×
Iowa4,5091.35×
Alabama3,2970.58×
Kentucky3,2950.65×
South Carolina3,0490.5×
Louisiana2,7710.53×
Nebraska2,7511.35×
Oregon2,7200.59×
Kansas2,2870.72×
Oklahoma1,9200.43×
Arkansas1,8740.56×
Utah1,7220.47×
Nevada1,6190.41×
New Mexico1,6050.79×
Washington, District of Columbia1,4391.18×
Mississippi1,1370.34×
Rhode Island1,0840.84×
New Hampshire1,0540.66×
Idaho9570.47×
West Virginia8070.43×
Maine7850.54×
Hawaii7040.4×
South Dakota6310.67×
Montana6310.56×
Delaware6130.55×
North Dakota5690.68×
Vermont4570.64×
Alaska3980.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marquette University audience
BrandAffinityCategory
Goop10.04×Internet & Social Media
Historic site7.63×Arts & Culture
Wok11.46×Food & Beverages
Grinch6.13×Movies & TV
Governor of Michigan10.86×Politics & Society
headspace12.66×Health
Israel2.86×Travel & Leisure
Google Home8.05×Technology & Electronics
Guitarist (magazine)14.05×Music & Radio
Grace Slick10.56×Music & Radio
Vocal harmony5.43×Music & Radio
Hemnet13.43×Home & Garden
Cherish (group)10.76×Music & Radio
Mad About You11.57×Movies & TV
Quiche11.62×Food & Beverages
Hibachi6.9×Food & Beverages
La Jolla7.78×Travel & Leisure
El Paso County, Colorado10.84×Travel & Leisure
Kevin Carroll19.54×Movies & TV
Gift registry10.04×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marquette University audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.27
TravellingTHRILL1.24
IndulgenceJOY1.22
Design AffinityPREMIUM1.22
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Marquette University
CountryShare
United States82.5%
United Kingdom5.4%
Afghanistan2.7%

See Marquette University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Marquette University have in United States?

Marquette University has an estimated audience of 405,094 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Marquette University fans?

50.6% of Marquette University fans are female, 49.4% are male, with an average age of 38.0 years.

Which brands do Marquette University fans like most?

Marquette University fans show strongest brand affinity for Goop (10.04×), Historic site (7.63×), and Wok (11.46×) over the country average.

Where do Marquette University fans live in United States?

Marquette University fans in United States are most concentrated in Wisconsin (reach 73,604), Illinois (reach 50,737), and California (reach 22,594). These three regions account for the largest share of the active audience.

What other brands do Marquette University fans also like?

Beyond Marquette University itself, the audience over-indexes on Historic site (7.63×), Wok (11.46×), Grinch (6.13×), and Governor of Michigan (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marquette University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.