A data profile of the people who buy, follow and care about Marvel: Contest of Champions in United States — modelled from more than twelve digital signal sources. Marvel: Contest of Champions has an estimated audience of 612,662 people in United States.
The average Marvel: Contest of Champions fan in United States is 35.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Strangers (2008 film), Night at the Museum, Freddy vs. Jason, with strongest over-indexing on The Strangers (2008 film) (397.06× the country average).
Demographically, the Marvel: Contest of Champions audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Marvel: Contest of Champions fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Strangers (2008 film).
The key figures that characterise the Marvel: Contest of Champions profile in United States.
23.9% are female, 76.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 35.9 |
| Estimated audience size | 612,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Marvel: Contest of Champions audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.0% |
| United Kingdom | 6.6% |
| Brazil | 5.8% |
Where the Marvel: Contest of Champions audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~20K | 1.59× | |
| 02 | Arkansas | ~7K | 1.43× | |
| 03 | Alaska | ~2K | 1.35× | |
| 04 | New Jersey | ~20K | 1.24× | |
| 05 | California | ~80K | 1.22× | |
| 06 | North Carolina | ~20K | 1.21× | |
| 07 | Illinois | ~20K | 1.19× | |
| 08 | Oklahoma | ~8K | 1.18× | |
| 09 | Nebraska | ~3K | 1.15× | |
| 10 | South Carolina | ~10K | 1.14× | |
| 11 | Iowa | ~6K | 1.14× | |
| 12 | Texas | ~60K | 1.13× | |
| 13 | Pennsylvania | ~20K | 1.13× | |
| 14 | Virginia | ~20K | 1.10× | |
| 15 | Alabama | ~9K | 1.10× | |
| 16 | New York | ~40K | 1.08× | |
| 17 | Georgia | ~20K | 1.07× | |
| 18 | New Hampshire | ~2K | 1.05× | |
| 19 | Kentucky | ~8K | 1.04× | |
| 20 | Hawaii | ~3K | 1.04× | |
| 21 | Michigan | ~20K | 1.03× | |
| 22 | Louisiana | ~8K | 1.03× | |
| 23 | Nevada | ~6K | 1.03× | |
| 24 | New Mexico | ~3K | 1.02× | |
| 25 | Ohio | ~20K | 1.01× | |
| 26 | Maryland | ~10K | 1.01× | |
| 27 | Tennessee | ~10K | 1.00× | |
| 28 | Washington | ~10K | 1.00× | |
| 29 | Utah | ~5K | 1.00× | |
| 30 | Arizona | ~10K | 0.99× | |
| 31 | Washington, District of Columbia | ~2K | 0.99× | |
| 32 | Minnesota | ~8K | 0.98× | |
| 33 | West Virginia | ~3K | 0.98× | |
| 34 | Florida | ~40K | 0.95× | |
| 35 | Wisconsin | ~9K | 0.95× | |
| 36 | Mississippi | ~5K | 0.95× | |
| 37 | Vermont | <1K | 0.95× | |
| 38 | Connecticut | ~6K | 0.94× | |
| 39 | Colorado | ~9K | 0.92× | |
| 40 | Massachusetts | ~10K | 0.91× | |
| 41 | North Dakota | ~1K | 0.90× | |
| 42 | Idaho | ~3K | 0.89× | |
| 43 | Delaware | ~1K | 0.89× | |
| 44 | South Dakota | ~1K | 0.89× | |
| 45 | Oregon | ~6K | 0.88× | |
| 46 | Montana | ~1K | 0.88× | |
| 47 | Rhode Island | ~2K | 0.87× | |
| 48 | Kansas | ~4K | 0.86× | |
| 49 | Maine | ~2K | 0.84× | |
| 50 | Missouri | ~8K | 0.82× |
The strongest cross-interests of the Marvel: Contest of Champions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Strangers (2008 film) | Movies & TV | 397.06× | ||
| 02 | Night at the Museum | Movies & TV | 171.83× | ||
| 03 | Freddy vs. Jason | Movies & TV | 71.21× | ||
| 04 | Lost in Space | Movies & TV | 51.72× | ||
| 05 | Doctor Stranger | Movies & TV | 36.18× | ||
| 06 | The Lego Movie | Movies & TV | 30.41× | ||
| 07 | Agents of S.H.I.E.L.D. | Movies & TV | 29.84× | ||
| 08 | Man of Steel (film) | Movies & TV | 25.75× | ||
| 09 | Gotham (TV series) | Movies & TV | 25.08× | ||
| 10 | Birds of Prey (TV series) | Movies & TV | 23.39× | ||
| 11 | Black Panther (film) | Movies & TV | 23.13× | ||
| 12 | 24 (TV series) | Movies & TV | 20.00× | ||
| 13 | House of Cards (U.S. TV series) | Movies & TV | 20.00× | ||
| 14 | Blade Runner | Movies & TV | 18.27× | ||
| 15 | Zootopia | Movies & TV | 12.83× | ||
| 16 | Arrow | Movies & TV | 12.69× | ||
| 17 | Dylan O'Brien | Movies & TV | 9.80× | ||
| 18 | Pokémon | Games | 4.85× | ||
| 19 | Mobile game | Games | 4.50× | ||
| 20 | Superman | Movies & TV | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.54× | |
| Sustainability | BALANCE | 0.56× | |
| Creativity | OPEN | 0.59× |
Marvel: Contest of Champions has an estimated audience of 612,662 people in United States, concentrated in California and Texas.
23.9% of Marvel: Contest of Champions fans are female, 76.1% are male, with an average age of 35.9 years.
Marvel: Contest of Champions fans show strongest brand affinity for The Strangers (2008 film) (397.06×), Night at the Museum (171.83×), and Freddy vs. Jason (71.21×) over the country average.
Marvel: Contest of Champions fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Marvel: Contest of Champions itself, the audience over-indexes on Night at the Museum (171.83×), Freddy vs. Jason (71.21×), Lost in Space (51.72×), and Black Panther (film) (23.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Marvel: Contest of Champions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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