Rascasse Audience Intelligence

Marvel: Contest of Champions Audience in United States

A data profile of the people who buy, follow and care about Marvel: Contest of Champions in United States — modelled from more than twelve digital signal sources. Marvel: Contest of Champions has an estimated audience of 612,662 people in United States.

The average Marvel: Contest of Champions fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Night at the Museum, Freddy vs. Jason, with strongest over-indexing on The Strangers (2008 film) (397.06× the country average).

Demographically, the Marvel: Contest of Champions audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvel: Contest of Champions fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Strangers (2008 film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvel: Contest of Champions profile in United States.

Audience size
613K
in United States
Gender
23.9%
76.1% male
Age
35.9
average years
Country rank
#32403
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marvel: Contest of Champions fans

23.9% are female, 76.1% are male, average age 35.9.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Marvel: Contest of Champions audience in United States
MetricValue
Female23.9%
Male76.1%
Average age35.9
Estimated audience size612,662
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Marvel: Contest of Champions audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4921%
50+11%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Marvel: Contest of Champions audience comes from United States.

Worldwide audience distribution share by country for Marvel: Contest of Champions
CountryShare
United States50.0%
United Kingdom6.6%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvel: Contest of Champions audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvel: Contest of Champions fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.59×
02Arkansas~7K1.43×
03Alaska~2K1.35×
04New Jersey~20K1.24×
05California~80K1.22×
06North Carolina~20K1.21×
07Illinois~20K1.19×
08Oklahoma~8K1.18×
09Nebraska~3K1.15×
10South Carolina~10K1.14×
11Iowa~6K1.14×
12Texas~60K1.13×
13Pennsylvania~20K1.13×
14Virginia~20K1.10×
15Alabama~9K1.10×
16New York~40K1.08×
17Georgia~20K1.07×
18New Hampshire~2K1.05×
19Kentucky~8K1.04×
20Hawaii~3K1.04×
21Michigan~20K1.03×
22Louisiana~8K1.03×
23Nevada~6K1.03×
24New Mexico~3K1.02×
25Ohio~20K1.01×
26Maryland~10K1.01×
27Tennessee~10K1.00×
28Washington~10K1.00×
29Utah~5K1.00×
30Arizona~10K0.99×
31Washington, District of Columbia~2K0.99×
32Minnesota~8K0.98×
33West Virginia~3K0.98×
34Florida~40K0.95×
35Wisconsin~9K0.95×
36Mississippi~5K0.95×
37Vermont<1K0.95×
38Connecticut~6K0.94×
39Colorado~9K0.92×
40Massachusetts~10K0.91×
41North Dakota~1K0.90×
42Idaho~3K0.89×
43Delaware~1K0.89×
44South Dakota~1K0.89×
45Oregon~6K0.88×
46Montana~1K0.88×
47Rhode Island~2K0.87×
48Kansas~4K0.86×
49Maine~2K0.84×
50Missouri~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Marvel: Contest of Champions, United States
0.82×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvel: Contest of Champions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvel: Contest of Champions audience
#·InterestCategoryAffinity×
01The Strangers (2008 film)Movies & TV397.06×
02Night at the MuseumMovies & TV171.83×
03Freddy vs. JasonMovies & TV71.21×
04Lost in SpaceMovies & TV51.72×
05Doctor StrangerMovies & TV36.18×
06The Lego MovieMovies & TV30.41×
07Agents of S.H.I.E.L.D.Movies & TV29.84×
08Man of Steel (film)Movies & TV25.75×
09Gotham (TV series)Movies & TV25.08×
10Birds of Prey (TV series)Movies & TV23.39×
11Black Panther (film)Movies & TV23.13×
1224 (TV series)Movies & TV20.00×
13House of Cards (U.S. TV series)Movies & TV20.00×
14Blade RunnerMovies & TV18.27×
15ZootopiaMovies & TV12.83×
16ArrowMovies & TV12.69×
17Dylan O'BrienMovies & TV9.80×
18PokémonGames4.85×
19Mobile gameGames4.50×
20SupermanMovies & TV2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvel: Contest of Champions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Marvel: Contest of Champions audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
PatriotismCONSERVATISM1.36×
Need for SecurityCONSERVATISM1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Marvel: Contest of Champions audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
SustainabilityBALANCE0.56×
CreativityOPEN0.59×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Marvel: Contest of Champions have in United States?

Marvel: Contest of Champions has an estimated audience of 612,662 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marvel: Contest of Champions fans?

23.9% of Marvel: Contest of Champions fans are female, 76.1% are male, with an average age of 35.9 years.

03

Which brands do Marvel: Contest of Champions fans like most?

Marvel: Contest of Champions fans show strongest brand affinity for The Strangers (2008 film) (397.06×), Night at the Museum (171.83×), and Freddy vs. Jason (71.21×) over the country average.

04

Where do Marvel: Contest of Champions fans live in United States?

Marvel: Contest of Champions fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Marvel: Contest of Champions fans also like?

Beyond Marvel: Contest of Champions itself, the audience over-indexes on Night at the Museum (171.83×), Freddy vs. Jason (71.21×), Lost in Space (51.72×), and Black Panther (film) (23.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel: Contest of Champions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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