Marvel: Contest of Champions Audience in United States

Marvel: Contest of Champions logo

Marvel: Contest of Champions has an estimated audience of 598,287 people in United States. 23.9% are female, 76.1% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Nia Jax, Israel, Grinch, Jezebel (film), Coba.

The average Marvel: Contest of Champions fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nia Jax, Israel, Grinch, with strongest over-indexing on Nia Jax (17.43× the country average). Demographically, the Marvel: Contest of Champions audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Marvel: Contest of Champions fans

Demographic split for Marvel: Contest of Champions audience in United States
MetricValue
Female23.9%
Male76.1%
Average age35.9
Estimated audience size598,287

Audience persona

The typical Marvel: Contest of Champions fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nia Jax.

Top regions in United States

Top regions ranked by reach for Marvel: Contest of Champions in United States
RegionReachAffinity
California87,3361.33×
Texas60,3931.17×
Florida40,4281×
New York35,7301.07×
North Carolina22,8921.27×
Illinois20,8141.04×
Pennsylvania20,3701.01×
Georgia18,7311.02×
New Jersey18,7201.23×
Ohio18,5771.01×
Michigan16,3531.05×
Indiana15,8941.45×
Arizona15,7751.29×
Virginia14,1540.97×
Tennessee13,8391.15×
Washington12,5981.05×
Missouri12,5631.3×
Maryland10,5841.03×
South Carolina10,5071.17×
Massachusetts10,3340.88×
Oklahoma8,8281.33×
Alabama8,5901.03×
Wisconsin8,3230.92×
Arkansas7,7241.57×
Colorado7,6880.82×
Louisiana7,5130.97×
Utah7,0791.32×
Kentucky7,0620.94×
Minnesota6,9610.81×
Nevada6,2981.09×
Mississippi5,4071.1×
Connecticut5,2760.88×
Oregon5,2260.76×
Iowa5,1141.04×
Kansas4,2680.91×
Nebraska3,9991.33×
Hawaii3,4031.32×
Alaska2,6862.1×
New Hampshire2,2550.96×
West Virginia2,0860.75×
Idaho1,9470.65×
New Mexico1,9440.65×
Rhode Island1,5530.82×
Washington, District of Columbia1,4770.82×
Maine1,4620.68×
Delaware8950.54×
Montana8000.48×
North Dakota7130.58×
South Dakota6160.45×
Vermont5620.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marvel: Contest of Champions audience
BrandAffinityCategory
Nia Jax17.43×Sports
Israel3.35×Travel & Leisure
Grinch6.11×Movies & TV
Jezebel (film)9.41×Movies & TV
Coba54.22×Travel & Leisure
Daiwa, Hiroshima65.43×Travel & Leisure
Home staging6.77×Home & Garden
Combat sport2.02×Sports
Vocal harmony5.65×Music & Radio
Google Photos2.79×Technology & Electronics
Captain America (1990 film)3.75×Movies & TV
Harvey Mudd College17.4×Business & Career
Hog Hunting2.63×Sports
Chili con carne6.01×Food & Beverages
Jeep Grand Cherokee (WJ)4.63×Cars & Mobility
Personalised Gifts3.16×Home & Garden
Wok4.62×Food & Beverages
Goop3.76×Internet & Social Media
edureka25.21×Business & Career
Personality4.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marvel: Contest of Champions audience
TraitClusterScore
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.23
Social Media UsageJOY1.15
Need for SecurityCONSERVATISM1.01
Risk AppetiteTHRILL0.95
Urban LifestyleOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Marvel: Contest of Champions
CountryShare
United States50.2%
United Kingdom6.6%
Brazil5.6%

See Marvel: Contest of Champions audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Marvel: Contest of Champions have in United States?

Marvel: Contest of Champions has an estimated audience of 598,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Marvel: Contest of Champions fans?

23.9% of Marvel: Contest of Champions fans are female, 76.1% are male, with an average age of 35.9 years.

Which brands do Marvel: Contest of Champions fans like most?

Marvel: Contest of Champions fans show strongest brand affinity for Nia Jax (17.43×), Israel (3.35×), and Grinch (6.11×) over the country average.

Where do Marvel: Contest of Champions fans live in United States?

Marvel: Contest of Champions fans in United States are most concentrated in California (reach 87,336), Texas (reach 60,393), and Florida (reach 40,428). These three regions account for the largest share of the active audience.

What other brands do Marvel: Contest of Champions fans also like?

Beyond Marvel: Contest of Champions itself, the audience over-indexes on Israel (3.35×), Grinch (6.11×), Jezebel (film) (9.41×), and Coba (54.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel: Contest of Champions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.