MASH (film) Audience in United States

MASH (film) logo

MASH (film) has an estimated audience of 1,623,528 people in United States. 44.7% are female, 55.3% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Pillow, Grinch, Goop, Home staging.

The average MASH (film) fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Pillow, Grinch, with strongest over-indexing on Alaska (1.64× the country average). Demographically, the MASH (film) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of MASH (film) fans

Demographic split for MASH (film) audience in United States
MetricValue
Female44.7%
Male55.3%
Average age42.7
Estimated audience size1,623,528

Audience persona

The typical MASH (film) fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for MASH (film) in United States
RegionReachAffinity
California156,8670.72×
Texas140,7330.82×
Florida103,4760.77×
New York92,5840.83×
Pennsylvania76,6611.14×
Ohio70,9311.16×
Michigan70,2571.35×
Illinois62,3730.94×
North Carolina53,1140.89×
Georgia46,5930.76×
New Jersey43,5040.86×
Virginia42,8790.88×
Indiana41,3731.14×
Washington41,2191.03×
Missouri40,7611.27×
Wisconsin39,9681.33×
Tennessee39,4640.99×
Arizona37,8260.93×
Minnesota35,5481.25×
Massachusetts33,9060.86×
Maryland31,2430.91×
Colorado29,3860.94×
Kentucky28,2601.13×
South Carolina27,8660.93×
Oklahoma25,6531.16×
Alabama25,5580.92×
Oregon23,5991.03×
Louisiana21,7540.85×
Iowa21,6471.32×
Utah20,1561.13×
Kansas17,7501.13×
Connecticut16,8650.84×
Arkansas15,9400.97×
Mississippi14,2890.87×
Nevada14,2250.74×
Nebraska11,6821.17×
Idaho11,3301.13×
West Virginia10,5341.14×
New Mexico9,0740.91×
Maine8,7781.23×
New Hampshire7,7750.99×
Montana6,8641.24×
Hawaii5,6490.66×
South Dakota5,3201.15×
Rhode Island5,0030.79×
Delaware4,9220.9×
North Dakota4,3891.07×
Washington, District of Columbia4,3360.72×
Alaska4,0600.95×
Vermont3,7321.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MASH (film) audience
BrandAffinityCategory
Alaska1.64×Travel & Leisure
Pillow1.63×Home & Garden
Grinch2.82×Movies & TV
Goop3.32×Internet & Social Media
Home staging2.68×Home & Garden
JDSU1.51×Business & Career
Governor of Michigan3.62×Politics & Society
Noodle (Gorillaz)1.74×Music & Radio
Wok3.18×Food & Beverages
Elsword7.89×Games
Gran Torino3.28×Movies & TV
Historic site1.94×Arts & Culture
Vocal harmony2.07×Music & Radio
Zoo Tycoon (series)7.89×Games
MK1.64×Music & Radio
HydraFacial3.04×Beauty & Wellness
Corona (band)2.08×Music & Radio
Google Home2.27×Technology & Electronics
Google Analytics1.65×Internet & Social Media
Hibachi2.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MASH (film) audience
TraitClusterScore
SustainabilityBALANCE1.47
Quality AwarenessPREMIUM1.37
Risk AppetiteTHRILL1.23
Convenience OrientationPREMIUM1.21
IndividualismJOY1.2
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for MASH (film)
CountryShare
United States28.5%
United Kingdom22.0%
United Arab Emirates11.8%

See MASH (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does MASH (film) have in United States?

MASH (film) has an estimated audience of 1,623,528 people in United States, concentrated in California and Texas.

What is the gender split and age of MASH (film) fans?

44.7% of MASH (film) fans are female, 55.3% are male, with an average age of 42.7 years.

Which brands do MASH (film) fans like most?

MASH (film) fans show strongest brand affinity for Alaska (1.64×), Pillow (1.63×), and Grinch (2.82×) over the country average.

Where do MASH (film) fans live in United States?

MASH (film) fans in United States are most concentrated in California (reach 156,867), Texas (reach 140,733), and Florida (reach 103,476). These three regions account for the largest share of the active audience.

What other brands do MASH (film) fans also like?

Beyond MASH (film) itself, the audience over-indexes on Pillow (1.63×), Grinch (2.82×), Goop (3.32×), and Home staging (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MASH (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.