McGriddles Audience in United States
McGriddles has an estimated audience of 355,519 people in United States. 53.0% are female, 47.0% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Mathcore, Racing, Goop.
The average McGriddles fan in United States is 31.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Mathcore, with strongest over-indexing on Elsword (20× the country average). Demographically, the McGriddles audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of McGriddles fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 31.7 |
| Estimated audience size | 355,519 |
Audience persona
The typical McGriddles fan in United States is balanced, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,553 | 1.52× |
| Texas | 51,396 | 1.68× |
| Florida | 28,144 | 1.17× |
| New York | 22,305 | 1.12× |
| Illinois | 15,771 | 1.33× |
| Georgia | 13,474 | 1.23× |
| North Carolina | 12,411 | 1.16× |
| Pennsylvania | 10,684 | 0.89× |
| Arizona | 10,556 | 1.45× |
| Ohio | 10,516 | 0.96× |
| Michigan | 9,367 | 1.01× |
| New Jersey | 8,848 | 0.98× |
| Virginia | 8,073 | 0.93× |
| Washington | 7,569 | 1.06× |
| Tennessee | 7,277 | 1.02× |
| Indiana | 7,225 | 1.11× |
| Massachusetts | 6,753 | 0.96× |
| Maryland | 6,527 | 1.07× |
| Louisiana | 5,883 | 1.28× |
| South Carolina | 5,466 | 1.02× |
| Missouri | 5,409 | 0.94× |
| Alabama | 5,383 | 1.08× |
| Nevada | 4,911 | 1.43× |
| Colorado | 4,796 | 0.86× |
| Kentucky | 4,697 | 1.05× |
| Oklahoma | 4,622 | 1.17× |
| Wisconsin | 4,494 | 0.84× |
| Minnesota | 4,434 | 0.87× |
| Oregon | 3,718 | 0.91× |
| Connecticut | 3,677 | 1.03× |
| Mississippi | 3,413 | 1.17× |
| Arkansas | 3,086 | 1.05× |
| Utah | 3,070 | 0.96× |
| Kansas | 2,735 | 0.98× |
| Iowa | 2,433 | 0.83× |
| New Mexico | 1,875 | 1.05× |
| Hawaii | 1,858 | 1.22× |
| Nebraska | 1,635 | 0.92× |
| West Virginia | 1,459 | 0.88× |
| Idaho | 1,420 | 0.8× |
| Washington, District of Columbia | 1,076 | 1.01× |
| Rhode Island | 1,047 | 0.92× |
| New Hampshire | 1,019 | 0.73× |
| Maine | 914 | 0.72× |
| Delaware | 778 | 0.79× |
| Alaska | 602 | 0.79× |
| Montana | 563 | 0.57× |
| South Dakota | 555 | 0.68× |
| North Dakota | 517 | 0.71× |
| Vermont | 321 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20× | Games |
| Combat sport | 1.79× | Sports |
| Mathcore | 8.61× | Music & Radio |
| Racing | 2.04× | Cars & Mobility |
| Goop | 4.13× | Internet & Social Media |
| Unique Gifts | 1.7× | Shopping |
| Hauser & Wirth | 10.35× | Arts & Culture |
| Takers | 6.29× | Movies & TV |
| Grinch | 2.66× | Movies & TV |
| Hatha Yoga Pradipika | 21.77× | Literature |
| Keenan Allen | 4.24× | Sports |
| Governor of Michigan | 4.66× | Politics & Society |
| Regional styles of Mexican music | 1.77× | Music & Radio |
| Birthday Gifts | 1.84× | Kids & Family |
| Wok | 3.43× | Food & Beverages |
| Stamp collecting | 2.42× | Home & Garden |
| Heavy hauler | 5.76× | Business & Career |
| Home staging | 2.34× | Home & Garden |
| Vocal harmony | 2.01× | Music & Radio |
| Google Home | 2.85× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Indulgence | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Convenience Orientation | PREMIUM | 1.03 |
| Price Sensitivity | PREMIUM | 0.99 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.5% |
| Ireland | 1.4% |
| Germany | 1.4% |
See McGriddles audiences in other countries
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Frequently asked questions
How many fans does McGriddles have in United States?
McGriddles has an estimated audience of 355,519 people in United States, concentrated in California and Texas.
What is the gender split and age of McGriddles fans?
53.0% of McGriddles fans are female, 47.0% are male, with an average age of 31.7 years.
Which brands do McGriddles fans like most?
McGriddles fans show strongest brand affinity for Elsword (20×), Combat sport (1.79×), and Mathcore (8.61×) over the country average.
Where do McGriddles fans live in United States?
McGriddles fans in United States are most concentrated in California (reach 59,553), Texas (reach 51,396), and Florida (reach 28,144). These three regions account for the largest share of the active audience.
What other brands do McGriddles fans also like?
Beyond McGriddles itself, the audience over-indexes on Combat sport (1.79×), Mathcore (8.61×), Racing (2.04×), and Goop (4.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for McGriddles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.