A data profile of the people who buy, follow and care about Meg Whitman in United States — modelled from more than twelve digital signal sources. Meg Whitman has an estimated audience of 377,931 people in United States.
The average Meg Whitman fan in United States is 45.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Real Time with Bill Maher, Arnold Schwarzenegger, KeyBank, with strongest over-indexing on Real Time with Bill Maher (106.96× the country average).
Demographically, the Meg Whitman audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Meg Whitman fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Real Time with Bill Maher.
The key figures that characterise the Meg Whitman profile in United States.
43.3% are female, 56.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 45.2 |
| Estimated audience size | 377,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide Meg Whitman audience comes from United States.
| Country | Share |
|---|---|
| United States | 90.5% |
| Canada | 1.2% |
| United Kingdom | 1.1% |
Where the Meg Whitman audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~10K | 6.72× | |
| 02 | Washington, District of Columbia | ~5K | 4.80× | |
| 03 | California | ~90K | 2.24× | |
| 04 | New York | ~30K | 1.54× | |
| 05 | New Jersey | ~10K | 1.36× | |
| 06 | Massachusetts | ~10K | 1.36× | |
| 07 | Washington | ~8K | 1.10× | |
| 08 | Virginia | ~10K | 1.06× | |
| 09 | Maryland | ~7K | 1.06× | |
| 10 | Colorado | ~6K | 1.05× | |
| 11 | Oregon | ~4K | 1.05× | |
| 12 | Connecticut | ~4K | 1.04× | |
| 13 | Vermont | <1K | 1.03× | |
| 14 | Alaska | <1K | 1.00× | |
| 15 | North Dakota | <1K | 0.98× | |
| 16 | Montana | <1K | 0.97× | |
| 17 | South Dakota | <1K | 0.97× | |
| 18 | Maine | ~1K | 0.96× | |
| 19 | Rhode Island | ~1K | 0.96× | |
| 20 | Delaware | <1K | 0.95× | |
| 21 | New Hampshire | ~1K | 0.94× | |
| 22 | Idaho | ~2K | 0.93× | |
| 23 | Hawaii | ~1K | 0.92× | |
| 24 | Utah | ~3K | 0.91× | |
| 25 | Kansas | ~3K | 0.91× | |
| 26 | West Virginia | ~2K | 0.90× | |
| 27 | Nevada | ~3K | 0.89× | |
| 28 | Nebraska | ~2K | 0.89× | |
| 29 | Minnesota | ~5K | 0.86× | |
| 30 | Mississippi | ~3K | 0.86× | |
| 31 | Arizona | ~6K | 0.85× | |
| 32 | Arkansas | ~3K | 0.85× | |
| 33 | Illinois | ~10K | 0.82× | |
| 34 | Iowa | ~3K | 0.82× | |
| 35 | Georgia | ~9K | 0.81× | |
| 36 | Ohio | ~9K | 0.81× | |
| 37 | Oklahoma | ~3K | 0.81× | |
| 38 | Alabama | ~4K | 0.79× | |
| 39 | Louisiana | ~4K | 0.79× | |
| 40 | Kentucky | ~4K | 0.79× | |
| 41 | Pennsylvania | ~10K | 0.78× | |
| 42 | Tennessee | ~6K | 0.78× | |
| 43 | Missouri | ~5K | 0.76× | |
| 44 | South Carolina | ~4K | 0.76× | |
| 45 | Wisconsin | ~4K | 0.75× | |
| 46 | North Carolina | ~8K | 0.74× | |
| 47 | Indiana | ~5K | 0.74× | |
| 48 | Florida | ~20K | 0.73× | |
| 49 | Michigan | ~7K | 0.73× | |
| 50 | Texas | ~20K | 0.72× |
The strongest cross-interests of the Meg Whitman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Time with Bill Maher | Movies & TV | 106.96× | ||
| 02 | EastWest Bank | Business & Career | 19.94× | ||
| 03 | KeyBank | Business & Career | 14.96× | ||
| 04 | Arnold Schwarzenegger | Movies & TV | 13.14× | ||
| 05 | Corruption awareness | Politics & Society | 11.67× | ||
| 06 | Key Food | Shopping | 11.55× | ||
| 07 | Global warming | Politics & Society | 11.48× | ||
| 08 | MetroPCS | Technology & Electronics | 11.30× | ||
| 09 | Elisabeth Moss | Movies & TV | 9.55× | ||
| 10 | Pension | Business & Career | 9.38× | ||
| 11 | Fifth Third Bank | Business & Career | 7.97× | ||
| 12 | Self-defense | Sports | 4.34× | ||
| 13 | The UPS Store | Shopping | 3.97× | ||
| 14 | American Airlines | Travel & Leisure | 3.30× | ||
| 15 | Nonprofit organization | Politics & Society | 2.59× | ||
| 16 | Fox News Channel | Movies & TV | 2.42× | ||
| 17 | Tradition | Politics & Society | 2.40× | ||
| 18 | CNN | Movies & TV | 2.26× | ||
| 19 | Donald Trump | Politics & Society | 1.91× | ||
| 20 | Health care | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.06× | |
| Individualism | JOY | 1.84× | |
| Spirituality | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.83× |
Meg Whitman has an estimated audience of 377,931 people in United States, concentrated in California and New York.
43.3% of Meg Whitman fans are female, 56.7% are male, with an average age of 45.2 years.
Meg Whitman fans show strongest brand affinity for Real Time with Bill Maher (106.96×), Arnold Schwarzenegger (13.14×), and KeyBank (14.96×) over the country average.
Meg Whitman fans in United States are most concentrated in California (reach ~90K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Meg Whitman itself, the audience over-indexes on Arnold Schwarzenegger (13.14×), KeyBank (14.96×), Global warming (11.48×), and Pension (9.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Meg Whitman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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