A data profile of the people who buy, follow and care about Melinda Gates in United States — modelled from more than twelve digital signal sources. Melinda Gates has an estimated audience of 1,130,122 people in United States.
The average Melinda Gates fan in United States is 45.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Robert Redford, Politico, Sustainable energy, with strongest over-indexing on Robert Redford (9.36× the country average).
Demographically, the Melinda Gates audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Melinda Gates fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Melinda Gates profile in United States.
75.4% are female, 24.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 45.4 |
| Estimated audience size | 1,130,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Melinda Gates audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.7% |
| Germany | 8.7% |
| United Kingdom | 6.6% |
Where the Melinda Gates audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~60K | 2.44× | |
| 02 | Washington, District of Columbia | ~8K | 2.08× | |
| 03 | Massachusetts | ~30K | 1.38× | |
| 04 | New York | ~90K | 1.34× | |
| 05 | California | ~200K | 1.27× | |
| 06 | Maryland | ~30K | 1.24× | |
| 07 | Oregon | ~20K | 1.24× | |
| 08 | Connecticut | ~20K | 1.21× | |
| 09 | Tennessee | ~30K | 1.20× | |
| 10 | New Jersey | ~40K | 1.17× | |
| 11 | Illinois | ~50K | 1.11× | |
| 12 | Virginia | ~30K | 1.11× | |
| 13 | New Hampshire | ~5K | 1.09× | |
| 14 | Vermont | ~2K | 1.09× | |
| 15 | Hawaii | ~6K | 1.05× | |
| 16 | Montana | ~4K | 1.05× | |
| 17 | Colorado | ~20K | 1.03× | |
| 18 | Minnesota | ~20K | 1.02× | |
| 19 | Maine | ~5K | 1.01× | |
| 20 | Rhode Island | ~4K | 1.01× | |
| 21 | North Carolina | ~40K | 1.00× | |
| 22 | Pennsylvania | ~40K | 0.99× | |
| 23 | Georgia | ~40K | 0.95× | |
| 24 | Florida | ~80K | 0.93× | |
| 25 | Michigan | ~30K | 0.93× | |
| 26 | Delaware | ~3K | 0.93× | |
| 27 | Texas | ~100K | 0.92× | |
| 28 | Utah | ~10K | 0.90× | |
| 29 | New Mexico | ~6K | 0.90× | |
| 30 | Idaho | ~6K | 0.89× | |
| 31 | Alaska | ~2K | 0.89× | |
| 32 | Ohio | ~30K | 0.87× | |
| 33 | Arizona | ~20K | 0.87× | |
| 34 | Indiana | ~20K | 0.87× | |
| 35 | Wisconsin | ~20K | 0.86× | |
| 36 | Nevada | ~10K | 0.86× | |
| 37 | Nebraska | ~5K | 0.86× | |
| 38 | Missouri | ~20K | 0.85× | |
| 39 | South Carolina | ~20K | 0.82× | |
| 40 | Iowa | ~8K | 0.82× | |
| 41 | Kansas | ~8K | 0.82× | |
| 42 | Louisiana | ~10K | 0.81× | |
| 43 | Oklahoma | ~10K | 0.81× | |
| 44 | South Dakota | ~2K | 0.80× | |
| 45 | North Dakota | ~2K | 0.80× | |
| 46 | Arkansas | ~8K | 0.78× | |
| 47 | Kentucky | ~10K | 0.75× | |
| 48 | Mississippi | ~8K | 0.73× | |
| 49 | Alabama | ~10K | 0.72× | |
| 50 | West Virginia | ~4K | 0.70× |
The strongest cross-interests of the Melinda Gates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erin Andrews | Sports | 19.85× | ||
| 02 | Mona Lisa Smile | Movies & TV | 19.85× | ||
| 03 | Avan Jogia | Movies & TV | 14.16× | ||
| 04 | Josh Duhamel | Fashion & Accessoires | 14.09× | ||
| 05 | Robert Redford | Movies & TV | 9.36× | ||
| 06 | Politico | Politics & Society | 8.84× | ||
| 07 | Sharon Osbourne | Movies & TV | 7.86× | ||
| 08 | Late-night talk show | Movies & TV | 7.75× | ||
| 09 | Microsoft Word | Technology & Electronics | 6.39× | ||
| 10 | Sustainable energy | Home & Garden | 6.38× | ||
| 11 | MSNBC | Movies & TV | 5.03× | ||
| 12 | Philanthropy | Arts & Culture | 5.02× | ||
| 13 | Renewable energy | Business & Career | 4.05× | ||
| 14 | Drudge Report | Sports | 4.00× | ||
| 15 | Emmy Award | Movies & TV | 3.87× | ||
| 16 | The Washington Post | News | 3.85× | ||
| 17 | Bank of America | Business & Career | 3.37× | ||
| 18 | Trader Joe's | Shopping | 3.20× | ||
| 19 | Activism | Politics & Society | 3.03× | ||
| 20 | Nonprofit organization | Politics & Society | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.01× | |
| Career Orientation | POWER | 2.49× | |
| Patriotism | CONSERVATISM | 2.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Extroversion | THRILL | 0.98× |
Melinda Gates has an estimated audience of 1,130,122 people in United States, concentrated in California and Texas.
75.4% of Melinda Gates fans are female, 24.6% are male, with an average age of 45.4 years.
Melinda Gates fans show strongest brand affinity for Robert Redford (9.36×), Politico (8.84×), and Sustainable energy (6.38×) over the country average.
Melinda Gates fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Melinda Gates itself, the audience over-indexes on Politico (8.84×), Sustainable energy (6.38×), Philanthropy (5.02×), and Bank of America (3.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Melinda Gates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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