Rascasse Audience Intelligence

Melrose Audience in United States

A data profile of the people who buy, follow and care about Melrose in United States — modelled from more than twelve digital signal sources. Melrose has an estimated audience of 3,203,708 people in United States.

#43among Rock in United States#1410among Person in United States#966in Music & Radio

The average Melrose fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Massachusetts.

Top brand affinities include Freedom of speech, Sustainable energy, CNN, with strongest over-indexing on Freedom of speech (9.26× the country average).

Demographically, the Melrose audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melrose fan in United States is balanced, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Freedom of speech.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melrose profile in United States.

Audience size
3.2M
in United States
Gender
46.8%♀
53.2% male
Age
43.4
average years
Country rank
#9724
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melrose fans

46.8% are female, 53.2% are male, average age 43.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Melrose audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.4
Estimated audience size3,203,708
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Melrose audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3916%
40-4924%
50+33%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Melrose audience comes from United States.

Worldwide audience distribution share by country for Melrose
CountryShare
United States68.4%
United Kingdom10.5%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melrose audience in United States is strongest.

Fig. 05

Top regions by affinity

Melrose fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M9.04×
02Massachusetts~500K6.95×
03New Mexico~70K3.83×
04Hawaii~60K3.49×
05Minnesota~100K2.81×
06New Hampshire~20K1.67×
07California~600K1.57×
08Arizona~100K1.46×
09Wisconsin~70K1.33×
10New York~300K1.31×
11Montana~10K1.19×
12Tennessee~80K1.13×
13Mississippi~30K1.09×
14Iowa~30K0.85×
15Washington, District of Columbia~9K0.82×
16Florida~200K0.78×
17Alaska~6K0.73×
18Vermont~5K0.72×
19Rhode Island~8K0.70×
20North Dakota~5K0.69×
21Louisiana~30K0.67×
22South Dakota~6K0.66×
23Maine~8K0.61×
24Delaware~6K0.60×
25Washington~40K0.58×
26West Virginia~10K0.58×
27Connecticut~20K0.55×
28Idaho~10K0.54×
29Oregon~20K0.52×
30Nevada~20K0.52×
31Nebraska~10K0.52×
32Illinois~60K0.51×
33Alabama~30K0.51×
34Oklahoma~20K0.51×
35Arkansas~20K0.51×
36Utah~20K0.50×
37North Carolina~50K0.49×
38Kansas~10K0.47×
39Pennsylvania~60K0.45×
40Virginia~40K0.44×
41South Carolina~20K0.44×
42New Jersey~40K0.43×
43Georgia~50K0.41×
44Kentucky~20K0.41×
45Ohio~50K0.40×
46Maryland~30K0.40×
47Missouri~20K0.40×
48Colorado~20K0.40×
49Indiana~20K0.37×
50Michigan~30K0.34×
Fig. 06

Affinity by region

Affinity by region — Melrose, United States
0.34×1.00×9.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melrose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melrose audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society9.26×
02IndividualismPolitics & Society5.48×
03Sustainable energyHome & Garden3.85×
04Renewable energyBusiness & Career3.18×
05Non-alcoholic beverageFood & Beverages2.63×
06Emmy AwardMovies & TV2.58×
07Rail transportTravel & Leisure2.48×
08Microwave ovenHome & Garden2.44×
09Charitable organizationPolitics & Society2.25×
10Online newspaperNews2.22×
11TraditionPolitics & Society2.07×
12Nonprofit organizationPolitics & Society2.06×
13Health insuranceBusiness & Career2.03×
14FedExBusiness & Career1.97×
15Britney SpearsMusic & Radio1.91×
16CNNMovies & TV1.82×
17American AirlinesTravel & Leisure1.77×
18United Parcel ServiceBusiness & Career1.68×
19Trader Joe'sShopping1.61×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melrose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melrose audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.70×
Community OrientationOPEN2.25×
Family OrientationCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melrose audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Luxury OrientationPREMIUM0.74×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melrose have in United States?

Melrose has an estimated audience of 3,203,708 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Melrose fans?

46.8% of Melrose fans are female, 53.2% are male, with an average age of 43.4 years.

03

Which brands do Melrose fans like most?

Melrose fans show strongest brand affinity for Freedom of speech (9.26×), Sustainable energy (3.85×), and CNN (1.82×) over the country average.

04

Where do Melrose fans live in United States?

Melrose fans in United States are most concentrated in Texas (reach ~3M), California (reach ~600K), and Massachusetts (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Melrose fans also like?

Beyond Melrose itself, the audience over-indexes on Sustainable energy (3.85×), CNN (1.82×), Nonprofit organization (2.06×), and Renewable energy (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Melrose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melrose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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