Melrose Audience in United States

Melrose has an estimated audience of 1,784,560 people in United States. 46.8% are female, 53.2% are male, average age 43.4. Top regions: Texas, California, Massachusetts. Top brand affinities: CNN, American Airlines, Sustainable energy, Renewable energy, Nonprofit organization.

The average Melrose fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Massachusetts. Top brand affinities include CNN, American Airlines, Sustainable energy, with strongest over-indexing on CNN (1.67× the country average). Demographically, the Melrose audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Melrose fans

Demographic split for Melrose audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.4
Estimated audience size1,784,560

Audience persona

The typical Melrose fan in United States is balanced, around 43.4 years old, with strong Individualism tendencies and a notable affinity for CNN.

Top regions in United States

Top regions ranked by reach for Melrose in United States
RegionReachAffinity
Texas2,761,55010.68×
California818,4452.02×
Massachusetts290,7644.01×
New York209,7671.02×
Florida179,8570.72×
Arizona145,1321.93×
Minnesota101,1471.92×
Tennessee99,0091.34×
Illinois80,1500.65×
New Mexico75,2804.08×
North Carolina72,2410.65×
Pennsylvania65,4030.53×
Georgia57,0050.5×
Wisconsin55,8831.01×
Washington54,9620.74×
Virginia48,8620.54×
Ohio48,3540.43×
New Jersey46,3250.49×
Louisiana37,7660.8×
Michigan35,8840.37×
Alabama28,6700.56×
Maryland27,3470.43×
South Carolina26,3100.47×
Colorado25,2010.43×
Indiana24,2980.36×
Missouri23,9130.4×
Hawaii22,8241.44×
Oregon22,7210.54×
Oklahoma22,3030.55×
Nevada20,7000.58×
Connecticut19,6790.53×
Mississippi19,4850.64×
Iowa18,8070.62×
New Hampshire16,4801.14×
Kentucky15,4260.33×
Utah14,0990.43×
Arkansas13,7380.45×
Washington, District of Columbia11,3411.02×
Kansas11,0850.38×
Montana8,1440.8×
Rhode Island7,3130.62×
Nebraska6,8670.37×
Maine6,3620.48×
Idaho6,2880.34×
West Virginia5,7020.33×
Delaware3,9420.39×
North Dakota3,7710.5×
Vermont3,2640.5×
South Dakota2,8500.33×
Alaska2,2930.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melrose audience
BrandAffinityCategory
CNN1.67×Movies & TV
American Airlines1.78×Travel & Leisure
Sustainable energy3.02×Home & Garden
Renewable energy2.46×Business & Career
Nonprofit organization1.55×Politics & Society
Freedom of speech5.3×Politics & Society
Tradition1.6×Politics & Society
FedEx1.71×Business & Career
Arnold Schwarzenegger2.8×Movies & TV
Cancer awareness1.5×Health
New England Patriots1.69×Sports
Charitable organization1.55×Politics & Society
Home insurance1.86×Business & Career
Solar energy1.55×Home & Garden
Health insurance1.7×Business & Career
Individualism3.27×Politics & Society
Online newspaper1.51×News
Life insurance1.58×Business & Career
Emmy Award1.84×Movies & TV
Weather forecasting1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melrose audience
TraitClusterScore
IndividualismJOY1.82
Family OrientationCONSERVATISM1.79
TraditionCONSERVATISM1.6
Community OrientationOPEN1.55
SustainabilityBALANCE1.49
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Melrose
CountryShare
United States64.4%
United Kingdom8.6%
Australia4.6%

See Melrose audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Melrose have in United States?

Melrose has an estimated audience of 1,784,560 people in United States, concentrated in Texas and California.

What is the gender split and age of Melrose fans?

46.8% of Melrose fans are female, 53.2% are male, with an average age of 43.4 years.

Which brands do Melrose fans like most?

Melrose fans show strongest brand affinity for CNN (1.67×), American Airlines (1.78×), and Sustainable energy (3.02×) over the country average.

Where do Melrose fans live in United States?

Melrose fans in United States are most concentrated in Texas (reach 2,761,550), California (reach 818,445), and Massachusetts (reach 290,764). These three regions account for the largest share of the active audience.

What other brands do Melrose fans also like?

Beyond Melrose itself, the audience over-indexes on American Airlines (1.78×), Sustainable energy (3.02×), Renewable energy (2.46×), and Nonprofit organization (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melrose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.