Melrose Audience in United States

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Melrose has an estimated audience of 1,784,560 people in United States. 46.8% are female, 53.2% are male, average age 43.4. Top regions: Texas, California, Massachusetts. Top brand affinities: 3D printing, Pillow, Enfamil, Northrop Grumman, WGN-TV.

The average Melrose fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Massachusetts. Top brand affinities include 3D printing, Pillow, Enfamil, with strongest over-indexing on 3D printing (2.23× the country average). Demographically, the Melrose audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Melrose fans

Demographic split for Melrose audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.4
Estimated audience size1,784,560

Audience persona

The typical Melrose fan in United States is balanced, around 43.4 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Melrose in United States
RegionReachAffinity
Texas2,761,55010.68×
California818,4452.02×
Massachusetts290,7644.01×
New York209,7671.02×
Florida179,8570.72×
Arizona145,1321.93×
Minnesota101,1471.92×
Tennessee99,0091.34×
Illinois80,1500.65×
New Mexico75,2804.08×
North Carolina72,2410.65×
Pennsylvania65,4030.53×
Georgia57,0050.5×
Wisconsin55,8831.01×
Washington54,9620.74×
Virginia48,8620.54×
Ohio48,3540.43×
New Jersey46,3250.49×
Louisiana37,7660.8×
Michigan35,8840.37×
Alabama28,6700.56×
Maryland27,3470.43×
South Carolina26,3100.47×
Colorado25,2010.43×
Indiana24,2980.36×
Missouri23,9130.4×
Hawaii22,8241.44×
Oregon22,7210.54×
Oklahoma22,3030.55×
Nevada20,7000.58×
Connecticut19,6790.53×
Mississippi19,4850.64×
Iowa18,8070.62×
New Hampshire16,4801.14×
Kentucky15,4260.33×
Utah14,0990.43×
Arkansas13,7380.45×
Washington, District of Columbia11,3411.02×
Kansas11,0850.38×
Montana8,1440.8×
Rhode Island7,3130.62×
Nebraska6,8670.37×
Maine6,3620.48×
Idaho6,2880.34×
West Virginia5,7020.33×
Delaware3,9420.39×
North Dakota3,7710.5×
Vermont3,2640.5×
South Dakota2,8500.33×
Alaska2,2930.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melrose audience
BrandAffinityCategory
3D printing2.23×Technology & Electronics
Pillow1.72×Home & Garden
Enfamil3.27×Kids & Family
Northrop Grumman1.97×Business & Career
WGN-TV1.53×Movies & TV
Parma3.04×Travel & Leisure
Al Ahly SC1.81×Sports
Canino4.63×Travel & Leisure
Mariel Hemingway1.64×Fashion & Accessoires
International University of Business Agriculture and Technology1.63×Business & Career
Gemma Ward2.26×Fashion & Accessoires
lose it5.39×
Assisi2×Travel & Leisure
Islamic eschatology1.67×Politics & Society
Ivana (singer)2.55×
Pendleton, Oregon1.56×Travel & Leisure
Jbc2.91×Kids & Family
Hypnagogia2.08×Health
Ottumwa, Iowa2.31×Travel & Leisure
Cajeme1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melrose audience
TraitClusterScore
IndividualismJOY1.82
Family OrientationCONSERVATISM1.79
TraditionCONSERVATISM1.6
Community OrientationOPEN1.55
SustainabilityBALANCE1.49
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Melrose
CountryShare
United States64.4%
United Kingdom8.6%
Australia4.6%

See Melrose audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Melrose have in United States?

Melrose has an estimated audience of 1,784,560 people in United States, concentrated in Texas and California.

What is the gender split and age of Melrose fans?

46.8% of Melrose fans are female, 53.2% are male, with an average age of 43.4 years.

Which brands do Melrose fans like most?

Melrose fans show strongest brand affinity for 3D printing (2.23×), Pillow (1.72×), and Enfamil (3.27×) over the country average.

Where do Melrose fans live in United States?

Melrose fans in United States are most concentrated in Texas (reach 2,761,550), California (reach 818,445), and Massachusetts (reach 290,764). These three regions account for the largest share of the active audience.

What other brands do Melrose fans also like?

Beyond Melrose itself, the audience over-indexes on Pillow (1.72×), Enfamil (3.27×), Northrop Grumman (1.97×), and WGN-TV (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melrose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.