Rascasse Audience Intelligence

Memphis Zoo Audience in United States

A data profile of the people who buy, follow and care about Memphis Zoo in United States — modelled from more than twelve digital signal sources. Memphis Zoo has an estimated audience of 326,483 people in United States.

#26among Zoo in United States#5366among POI in United States#3821in Travel & Leisure

The average Memphis Zoo fan in United States is 40.0 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Mississippi, Arkansas.

Top brand affinities include Dollywood, De'Aaron Fox, Memphis Grizzlies, with strongest over-indexing on Dollywood (30.81× the country average).

Demographically, the Memphis Zoo audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memphis Zoo fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Dollywood.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memphis Zoo profile in United States.

Audience size
326K
in United States
Gender
71.7%♀
28.3% male
Age
40.0
average years
Country rank
#46264
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memphis Zoo fans

71.7% are female, 28.3% are male, average age 40.0.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Memphis Zoo audience in United States
MetricValue
Female71.7%
Male28.3%
Average age40.0
Estimated audience size326,483
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Memphis Zoo audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Memphis Zoo audience comes from United States.

Worldwide audience distribution share by country for Memphis Zoo
CountryShare
United States81.7%
India7.9%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memphis Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Memphis Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K16.82×
02Tennessee~100K16.24×
03Arkansas~30K11.41×
04Alabama~5K1.18×
05Vermont<1K0.79×
06Delaware<1K0.78×
07Alaska<1K0.78×
08Hawaii~1K0.75×
09Rhode Island<1K0.75×
10Montana<1K0.75×
11South Dakota<1K0.75×
12North Dakota<1K0.72×
13New Hampshire<1K0.70×
14Idaho~1K0.66×
15Maine<1K0.66×
16Missouri~3K0.62×
17New Mexico~1K0.61×
18West Virginia<1K0.58×
19Louisiana~2K0.55×
20Washington, District of Columbia<1K0.55×
21Connecticut~2K0.53×
22Nebraska<1K0.52×
23Kentucky~2K0.51×
24Utah~1K0.51×
25Nevada~2K0.49×
26Oregon~2K0.47×
27Oklahoma~1K0.40×
28Kansas<1K0.39×
29Iowa~1K0.38×
30Maryland~2K0.36×
31Arizona~2K0.35×
32New Jersey~3K0.34×
33Washington~2K0.32×
34Massachusetts~2K0.32×
35South Carolina~2K0.32×
36Minnesota~2K0.32×
37Colorado~2K0.30×
38Wisconsin~1K0.30×
39Indiana~2K0.28×
40Georgia~3K0.27×
41Michigan~2K0.24×
42Illinois~3K0.23×
43Pennsylvania~2K0.23×
44Virginia~2K0.23×
45Ohio~2K0.22×
46North Carolina~2K0.21×
47Texas~5K0.18×
48Florida~3K0.15×
49New York~3K0.15×
50California~4K0.12×
Fig. 06

Affinity by region

Affinity by region — Memphis Zoo, United States
0.12×1.00×16.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memphis Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memphis Zoo audience
#·InterestCategoryAffinity×
01DollywoodTravel & Leisure30.81×
02Behati PrinslooFashion & Accessoires30.30×
03Aquarium of the PacificTravel & Leisure29.74×
04Sydney Opera HouseArts & Culture27.32×
05Jrue HolidaySports22.10×
06De'Aaron FoxSports20.00×
07WaterworldMovies & TV20.00×
08Felicity JonesMovies & TV20.00×
09Rose LeslieMovies & TV20.00×
10Candice SwanepoelFashion & Accessoires20.00×
11Zach LaVineSports20.00×
12Alan TuringPolitics & Society20.00×
13Tim DuncanSports16.12×
14Mark TwainLiterature13.50×
15Keith HaringArts & Culture12.53×
16White ChicksMovies & TV12.32×
17Memphis GrizzliesSports11.76×
18SeaWorld San DiegoTravel & Leisure10.50×
19Cold Stone CreameryFood & Beverages9.45×
20Universal Studios FloridaTravel & Leisure8.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memphis Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memphis Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Community OrientationOPEN1.79×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memphis Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memphis Zoo have in United States?

Memphis Zoo has an estimated audience of 326,483 people in United States, concentrated in Tennessee and Mississippi.

02

What is the gender split and age of Memphis Zoo fans?

71.7% of Memphis Zoo fans are female, 28.3% are male, with an average age of 40.0 years.

03

Which brands do Memphis Zoo fans like most?

Memphis Zoo fans show strongest brand affinity for Dollywood (30.81×), De'Aaron Fox (20×), and Memphis Grizzlies (11.76×) over the country average.

04

Where do Memphis Zoo fans live in United States?

Memphis Zoo fans in United States are most concentrated in Tennessee (reach ~100K), Mississippi (reach ~50K), and Arkansas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Memphis Zoo fans also like?

Beyond Memphis Zoo itself, the audience over-indexes on De'Aaron Fox (20×), Memphis Grizzlies (11.76×), Jrue Holiday (22.1×), and Waterworld (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Memphis Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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