Memphis Zoo Audience in United States

Memphis Zoo logo

Memphis Zoo has an estimated audience of 326,483 people in United States. 71.7% are female, 28.3% are male, average age 40.0. Top regions: Tennessee, Mississippi, Arkansas. Top brand affinities: Building envelope, Surf kayaking, Nick Jr. (Australia), Home construction, Israel.

The average Memphis Zoo fan in United States is 40.0 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Mississippi, Arkansas. Top brand affinities include Building envelope, Surf kayaking, Nick Jr. (Australia), with strongest over-indexing on Building envelope (17.07× the country average). Demographically, the Memphis Zoo audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Memphis Zoo fans

Demographic split for Memphis Zoo audience in United States
MetricValue
Female71.7%
Male28.3%
Average age40.0
Estimated audience size326,483

Audience persona

The typical Memphis Zoo fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for Memphis Zoo in United States
RegionReachAffinity
Tennessee97,07714.82×
Mississippi44,61916.59×
Arkansas32,45512.07×
Alabama6,2661.37×
Texas4,8640.17×
Missouri3,6670.7×
Georgia2,6780.27×
Louisiana2,4460.58×
Florida2,3470.11×
Illinois2,2800.21×
Kentucky2,2770.56×
California1,6190.05×
North Carolina1,3050.13×
Oklahoma1,2560.35×
New York1,1990.07×
Indiana1,0950.18×
Ohio9750.1×
Michigan8370.1×
Virginia6910.09×
Pennsylvania6670.06×
Wisconsin6400.13×
Kansas5990.23×
South Carolina5570.11×
Colorado4420.09×
Iowa4340.16×
Minnesota3860.08×
Washington3840.06×
Massachusetts3710.06×
Arizona3510.05×
Maryland3280.06×
New Jersey2940.04×
Oregon1910.05×
Nebraska1830.11×
West Virginia1650.11×
Nevada1630.05×
Connecticut1330.04×
Utah1330.05×
New Mexico1170.07×
Washington, District of Columbia1010.1×
Idaho990.06×
Maine820.07×
New Hampshire760.06×
North Dakota670.1×
South Dakota630.08×
Hawaii610.04×
Montana600.07×
Rhode Island520.05×
Alaska500.07×
Vermont390.07×
Delaware380.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memphis Zoo audience
BrandAffinityCategory
Building envelope17.07×Home & Garden
Surf kayaking25.39×Sports
Nick Jr. (Australia)13.83×Kids & Family
Home construction1.87×Home & Garden
Israel2.38×Travel & Leisure
Identity Theft Resource Center67.79×Technology & Electronics
Kevin Harrington (entrepreneur)30.24×Business & Career
Nebraska Cornhuskers football3.28×Sports
Home equity1.77×Home & Garden
Elsword13.44×Games
Justice2.27×Politics & Society
3D printing1.9×Technology & Electronics
Home staging3.45×Home & Garden
Jeep Grand Cherokee (WJ)3.63×Cars & Mobility
Sinister (band)10.61×Music & Radio
Stamp collecting2.46×Home & Garden
Captain America (1990 film)2.25×Movies & TV
Arnold Palmer3.03×Sports
Eden Lake3.95×Movies & TV
Fairlife4.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memphis Zoo audience
TraitClusterScore
PatriotismCONSERVATISM1.49
Community OrientationOPEN1.48
SustainabilityBALANCE1.43
Family OrientationCONSERVATISM1.43
ExtroversionTHRILL1.42
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Memphis Zoo
CountryShare
United States81.8%
India7.9%
United Kingdom3.8%

See Memphis Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Memphis Zoo have in United States?

Memphis Zoo has an estimated audience of 326,483 people in United States, concentrated in Tennessee and Mississippi.

What is the gender split and age of Memphis Zoo fans?

71.7% of Memphis Zoo fans are female, 28.3% are male, with an average age of 40.0 years.

Which brands do Memphis Zoo fans like most?

Memphis Zoo fans show strongest brand affinity for Building envelope (17.07×), Surf kayaking (25.39×), and Nick Jr. (Australia) (13.83×) over the country average.

Where do Memphis Zoo fans live in United States?

Memphis Zoo fans in United States are most concentrated in Tennessee (reach 97,077), Mississippi (reach 44,619), and Arkansas (reach 32,455). These three regions account for the largest share of the active audience.

What other brands do Memphis Zoo fans also like?

Beyond Memphis Zoo itself, the audience over-indexes on Surf kayaking (25.39×), Nick Jr. (Australia) (13.83×), Home construction (1.87×), and Israel (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.