Mercer University Audience in United States

Mercer University logo

Mercer University has an estimated audience of 431,575 people in United States. 56.6% are female, 43.4% are male, average age 43.0. Top regions: Georgia, Florida, Alabama. Top brand affinities: Winemaking, KLIX (AM), Historic site, Goop, Alaska.

The average Mercer University fan in United States is 43.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Alabama. Top brand affinities include Winemaking, KLIX (AM), Historic site, with strongest over-indexing on Winemaking (10.37× the country average). Demographically, the Mercer University audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Mercer University fans

Demographic split for Mercer University audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.0
Estimated audience size431,575

Audience persona

The typical Mercer University fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Mercer University in United States
RegionReachAffinity
Georgia191,54414.41×
Florida35,9481.23×
Alabama23,5853.91×
Texas18,8370.51×
North Carolina15,8461.22×
South Carolina13,4152.07×
California13,2070.28×
Tennessee11,7051.35×
New York10,6890.44×
Virginia8,5350.81×
Illinois8,4440.59×
Pennsylvania8,3420.57×
Ohio7,6300.57×
New Jersey6,2870.57×
Maryland5,4290.73×
Louisiana5,3620.96×
Mississippi4,7911.35×
Indiana4,7510.6×
Massachusetts4,7490.56×
Michigan4,4270.39×
Colorado4,2470.62×
Minnesota4,0350.65×
Kentucky3,9830.74×
Missouri3,6230.52×
Arizona3,3990.39×
Washington3,1270.36×
Connecticut2,7200.63×
Wisconsin2,6220.4×
North Dakota2,1692.45×
Oklahoma2,0730.43×
Arkansas1,9770.56×
Oregon1,7470.35×
Iowa1,6650.47×
Kansas1,5950.47×
Montana1,2921.08×
Utah1,2030.31×
Nebraska1,1790.54×
Nevada1,1570.28×
Washington, District of Columbia1,1460.88×
Rhode Island1,1440.83×
West Virginia1,0710.53×
South Dakota9530.96×
New Hampshire8180.48×
Idaho8160.38×
New Mexico6590.3×
Delaware6520.55×
Maine6280.41×
Hawaii4690.25×
Vermont3000.4×
Wyoming2530.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercer University audience
BrandAffinityCategory
Winemaking10.37×Food & Beverages
KLIX (AM)48.97×Music & Radio
Historic site9.37×Arts & Culture
Goop7.39×Internet & Social Media
Alaska2.17×Travel & Leisure
headspace11.75×Health
Combat sport1.75×Sports
Wok7.17×Food & Beverages
Google Home7×Technology & Electronics
Nebraska Cornhuskers football3.79×Sports
Grace Slick8.71×Music & Radio
Governor of Michigan6.99×Politics & Society
Minnesota1.53×Travel & Leisure
Cherish (group)9.06×Music & Radio
Hibachi6.22×Food & Beverages
TV Fanatic8.4×Movies & TV
El Paso County, Colorado9.75×Travel & Leisure
Ira Glass12.84×Music & Radio
Goma12.28×Travel & Leisure
Fairy godmother4.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercer University audience
TraitClusterScore
TravellingTHRILL1.36
Early Adopter MentalityPOWER1.32
Career OrientationPOWER1.3
Price SensitivityPREMIUM1.28
SustainabilityBALANCE1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Mercer University
CountryShare
United States89.7%
Germany4.0%
Canada1.3%

See Mercer University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Mercer University have in United States?

Mercer University has an estimated audience of 431,575 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Mercer University fans?

56.6% of Mercer University fans are female, 43.4% are male, with an average age of 43.0 years.

Which brands do Mercer University fans like most?

Mercer University fans show strongest brand affinity for Winemaking (10.37×), KLIX (AM) (48.97×), and Historic site (9.37×) over the country average.

Where do Mercer University fans live in United States?

Mercer University fans in United States are most concentrated in Georgia (reach 191,544), Florida (reach 35,948), and Alabama (reach 23,585). These three regions account for the largest share of the active audience.

What other brands do Mercer University fans also like?

Beyond Mercer University itself, the audience over-indexes on KLIX (AM) (48.97×), Historic site (9.37×), Goop (7.39×), and Alaska (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercer University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.