Rascasse Audience Intelligence

Mexico–United States border Audience in United States

A data profile of the people who buy, follow and care about Mexico–United States border in United States — modelled from more than twelve digital signal sources. Mexico–United States border has an estimated audience of 2,145,832 people in United States.

#6096among Topic in United States#862in Politics & Society

The average Mexico–United States border fan in United States is 44.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Atlético Nacional, Cruz Azul, Sebastián Rulli, with strongest over-indexing on Atlético Nacional (44.07× the country average).

Demographically, the Mexico–United States border audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexico–United States border fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Atlético Nacional.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexico–United States border profile in United States.

Audience size
2.1M
in United States
Gender
46.2%♀
53.8% male
Age
44.7
average years
Country rank
#13494
Topic in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexico–United States border fans

46.2% are female, 53.8% are male, average age 44.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Mexico–United States border audience in United States
MetricValue
Female46.2%
Male53.8%
Average age44.7
Estimated audience size2,145,832
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Mexico–United States border audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Mexico–United States border audience comes from United States.

Worldwide audience distribution share by country for Mexico–United States border
CountryShare
United States65.7%
Mexico27.0%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexico–United States border audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexico–United States border fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K4.09×
02New Mexico~20K2.19×
03Alaska~10K2.15×
04Alabama~60K2.01×
05Texas~300K1.75×
06Montana~8K1.37×
07Wyoming~4K1.36×
08Idaho~10K1.31×
09Oklahoma~30K1.30×
10Arkansas~20K1.26×
11Nevada~20K1.04×
12South Dakota~5K1.04×
13Colorado~30K1.01×
14North Dakota~4K1.01×
15California~200K1.00×
16Oregon~20K1.00×
17Kansas~20K0.97×
18Missouri~30K0.94×
19Iowa~20K0.91×
20Mississippi~20K0.90×
21Nebraska~10K0.89×
22Indiana~30K0.88×
23Wisconsin~30K0.88×
24Washington~40K0.87×
25Louisiana~20K0.87×
26Tennessee~40K0.86×
27West Virginia~9K0.86×
28Illinois~60K0.84×
29Florida~100K0.83×
30Utah~20K0.83×
31Minnesota~30K0.82×
32Maine~6K0.82×
33Kentucky~20K0.80×
34Michigan~40K0.79×
35Delaware~4K0.76×
36South Carolina~20K0.75×
37New Hampshire~6K0.74×
38Hawaii~7K0.72×
39Georgia~50K0.71×
40North Carolina~50K0.70×
41Ohio~40K0.67×
42Pennsylvania~50K0.66×
43Virginia~30K0.65×
44New York~80K0.63×
45Maryland~20K0.63×
46Rhode Island~4K0.63×
47Connecticut~10K0.59×
48Massachusetts~20K0.58×
49New Jersey~30K0.57×
50Washington, District of Columbia~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Mexico–United States border, United States
0.49×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexico–United States border audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexico–United States border audience
#·InterestCategoryAffinity×
01Atlético NacionalSports44.07×
02Sebastián RulliMovies & TV30.59×
03Carmen VillalobosMovies & TV30.53×
04Ricardo ArjonaMusic & Radio21.72×
05Gloria TreviMusic & Radio18.20×
06John LeguizamoMovies & TV13.76×
07Cruz AzulSports13.55×
08Tigres UANLSports13.13×
09DrywallHome & Garden8.78×
10CumbiaMusic & Radio7.21×
11Club AméricaSports7.12×
12ImmigrationPolitics & Society6.84×
13Public administrationBusiness & Career5.45×
14Web serverTechnology & Electronics4.82×
15Sustainable energyHome & Garden3.62×
16MexicoTravel & Leisure2.91×
17Fox News ChannelMovies & TV2.57×
18GeneticsKids & Family2.39×
19Chick-fil-AFood & Beverages1.93×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexico–United States border audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexico–United States border audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.25×
IndividualismJOY1.94×
SpiritualityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexico–United States border audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexico–United States border have in United States?

Mexico–United States border has an estimated audience of 2,145,832 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mexico–United States border fans?

46.2% of Mexico–United States border fans are female, 53.8% are male, with an average age of 44.7 years.

03

Which brands do Mexico–United States border fans like most?

Mexico–United States border fans show strongest brand affinity for Atlético Nacional (44.07×), Cruz Azul (13.55×), and Sebastián Rulli (30.59×) over the country average.

04

Where do Mexico–United States border fans live in United States?

Mexico–United States border fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mexico–United States border fans also like?

Beyond Mexico–United States border itself, the audience over-indexes on Cruz Azul (13.55×), Sebastián Rulli (30.59×), Carmen Villalobos (30.53×), and Drywall (8.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mexico–United States border audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico–United States border. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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