Mexico–United States border Audience in United States

Mexico–United States border has an estimated audience of 2,145,832 people in United States. 46.2% are female, 53.8% are male, average age 44.7. Top regions: Texas, California, Arizona. Top brand affinities: Capital One, Google Maps, AccuWeather, CarGurus, Circle K.

The average Mexico–United States border fan in United States is 44.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (14.35× the country average). Demographically, the Mexico–United States border audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mexico–United States border fans

Demographic split for Mexico–United States border audience in United States
MetricValue
Female46.2%
Male53.8%
Average age44.7
Estimated audience size2,145,832

Audience persona

The typical Mexico–United States border fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Mexico–United States border in United States
RegionReachAffinity
Texas341,6841.85×
California229,4370.97×
Arizona186,1744.25×
Florida123,4070.85×
New York78,7210.66×
Illinois62,6610.88×
Alabama61,8552.06×
Pennsylvania47,7790.66×
Georgia45,5110.69×
Michigan45,1240.8×
Ohio44,7900.68×
North Carolina44,4990.69×
Washington37,9370.88×
Tennessee37,1870.86×
Indiana35,4740.9×
Colorado35,2551.04×
Virginia33,4280.64×
Missouri33,2290.96×
Oklahoma31,7981.33×
New Jersey30,6160.56×
Wisconsin28,4980.88×
Minnesota25,4280.83×
Oregon24,7541.01×
Massachusetts24,3900.58×
South Carolina23,6680.73×
Louisiana23,2320.84×
New Mexico23,1702.15×
Maryland22,6700.61×
Arkansas22,5121.27×
Nevada21,4611.03×
Kentucky20,9350.78×
Kansas16,2330.96×
Iowa15,7210.89×
Utah15,3060.8×
Mississippi15,0040.85×
Idaho14,2621.33×
Connecticut11,7750.55×
Alaska9,8492.15×
Nebraska9,1390.85×
Montana8,2401.38×
West Virginia8,0260.8×
Maine6,0390.79×
New Hampshire5,8850.7×
Hawaii5,7850.63×
South Dakota4,9391×
Wyoming4,3491.37×
North Dakota4,1900.95×
Delaware4,0350.68×
Rhode Island3,5400.52×
Washington, District of Columbia2,1810.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexico–United States border audience
BrandAffinityCategory
Capital One14.35×Business & Career
Google Maps11.84×Internet & Social Media
AccuWeather16.2×Home & Garden
CarGurus14.28×Cars & Mobility
Circle K16.47×Shopping
Autism Awareness19.03×Health
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Indeed.com7.66×Business & Career
Diane Keaton11.48×Movies & TV
Google News10.79×News
Matthew McConaughey16.59×Movies & TV
Atlético Nacional46.72×Sports
Aaron Rodgers10.94×Sports
Bruce Willis10.99×Movies & TV
Enterprise Rent-A-Car9.23×Cars & Mobility
Clint Eastwood12.84×Movies & TV
Catherine Zeta-Jones16.27×Movies & TV
Microblogging12.67×Technology & Electronics
Charlie Hunnam15.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexico–United States border audience
TraitClusterScore
PatriotismCONSERVATISM2.53
SpiritualityBALANCE1.56
Need for SecurityCONSERVATISM1.42
SustainabilityBALANCE1.3
IndividualismJOY1.26
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Mexico–United States border
CountryShare
United States65.7%
Mexico27.0%
Brazil1.7%

See Mexico–United States border audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mexico–United States border have in United States?

Mexico–United States border has an estimated audience of 2,145,832 people in United States, concentrated in Texas and California.

What is the gender split and age of Mexico–United States border fans?

46.2% of Mexico–United States border fans are female, 53.8% are male, with an average age of 44.7 years.

Which brands do Mexico–United States border fans like most?

Mexico–United States border fans show strongest brand affinity for Capital One (14.35×), Google Maps (11.84×), and AccuWeather (16.2×) over the country average.

Where do Mexico–United States border fans live in United States?

Mexico–United States border fans in United States are most concentrated in Texas (reach 341,684), California (reach 229,437), and Arizona (reach 186,174). These three regions account for the largest share of the active audience.

What other brands do Mexico–United States border fans also like?

Beyond Mexico–United States border itself, the audience over-indexes on Google Maps (11.84×), AccuWeather (16.2×), CarGurus (14.28×), and Circle K (16.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico–United States border. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.