Rascasse Audience Intelligence

Mid-American Conference Audience in United States

A data profile of the people who buy, follow and care about Mid-American Conference in United States — modelled from more than twelve digital signal sources. Mid-American Conference has an estimated audience of 558,718 people in United States.

#8among Track and field in United States#378among NGO / Political Party in United States#3303in Sports

The average Mid-American Conference fan in United States is 41.3 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Michigan.

Top brand affinities include Sharon Osbourne, Erin Andrews, Josh Duhamel, with strongest over-indexing on Sharon Osbourne (20× the country average).

Demographically, the Mid-American Conference audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mid-American Conference fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sharon Osbourne.

Category: Sports · Type: NGO / Political Party · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mid-American Conference profile in United States.

Audience size
559K
in United States
Gender
52.1%♀
47.9% male
Age
41.3
average years
Country rank
#34318
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mid-American Conference fans

52.1% are female, 47.9% are male, average age 41.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Mid-American Conference audience in United States
MetricValue
Female52.1%
Male47.9%
Average age41.3
Estimated audience size558,718
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Mid-American Conference audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3917%
40-4924%
50+26%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Mid-American Conference audience comes from United States.

Worldwide audience distribution share by country for Mid-American Conference
CountryShare
United States97.1%
Canada1.7%
Philippines0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mid-American Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Mid-American Conference fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~90K5.13×
02Indiana~20K2.42×
03Michigan~30K2.34×
04Massachusetts~10K1.32×
05Kentucky~9K1.30×
06Nebraska~3K1.24×
07Iowa~5K1.17×
08West Virginia~3K1.16×
09Illinois~20K1.15×
10Wisconsin~9K1.02×
11Montana~2K1.02×
12North Dakota~1K1.01×
13Arkansas~5K1.00×
14South Dakota~1K1.00×
15Kansas~4K0.99×
16Vermont<1K0.99×
17Missouri~9K0.98×
18Alabama~8K0.98×
19Rhode Island~2K0.98×
20Alaska~1K0.98×
21Oklahoma~6K0.96×
22Washington, District of Columbia~2K0.96×
23Mississippi~4K0.95×
24New Hampshire~2K0.95×
25Delaware~1K0.95×
26Idaho~3K0.94×
27Maine~2K0.94×
28Connecticut~5K0.93×
29Hawaii~2K0.93×
30Tennessee~10K0.92×
31South Carolina~8K0.91×
32New Mexico~3K0.91×
33North Carolina~10K0.89×
34Minnesota~7K0.89×
35Louisiana~6K0.88×
36Utah~4K0.86×
37Pennsylvania~20K0.85×
38Nevada~5K0.85×
39Maryland~8K0.83×
40Oregon~5K0.83×
41Virginia~10K0.82×
42Colorado~7K0.82×
43Arizona~9K0.80×
44Georgia~10K0.79×
45New Jersey~10K0.75×
46Washington~8K0.74×
47New York~20K0.72×
48Florida~30K0.68×
49Texas~30K0.62×
50California~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Mid-American Conference, United States
0.56×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mid-American Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mid-American Conference audience
#·InterestCategoryAffinity×
01Erin AndrewsSports32.39×
02Country Inns & SuitesTravel & Leisure26.82×
03Sharon OsbourneMovies & TV20.00×
04Josh DuhamelFashion & Accessoires20.00×
05Calgary FlamesSports20.00×
06CubismArts & Culture20.00×
07Rose McGowanMovies & TV17.01×
08Seth GreenMovies & TV15.99×
09Sophia BushMovies & TV15.62×
10Ottawa SenatorsSports13.04×
11Ivy LeagueBusiness & Career11.80×
12Columbus Blue JacketsSports11.20×
13Big 12 ConferenceSports10.09×
14Cleveland GuardiansSports7.74×
15Detroit Red WingsSports7.72×
16Ohio State UniversityBusiness & Career6.13×
17Detroit TigersSports4.85×
18FedExBusiness & Career2.46×
19UniversityBusiness & Career2.44×
20Mortgage loansBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mid-American Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mid-American Conference audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Community OrientationOPEN1.72×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mid-American Conference audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mid-American Conference have in United States?

Mid-American Conference has an estimated audience of 558,718 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Mid-American Conference fans?

52.1% of Mid-American Conference fans are female, 47.9% are male, with an average age of 41.3 years.

03

Which brands do Mid-American Conference fans like most?

Mid-American Conference fans show strongest brand affinity for Sharon Osbourne (20×), Erin Andrews (32.39×), and Josh Duhamel (20×) over the country average.

04

Where do Mid-American Conference fans live in United States?

Mid-American Conference fans in United States are most concentrated in Ohio (reach ~90K), California (reach ~30K), and Michigan (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mid-American Conference fans also like?

Beyond Mid-American Conference itself, the audience over-indexes on Erin Andrews (32.39×), Josh Duhamel (20×), Sophia Bush (15.62×), and Cleveland Guardians (7.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mid-American Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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