Mid-American Conference Audience in United States
Mid-American Conference has an estimated audience of 558,963 people in United States. 52.1% are female, 47.9% are male, average age 41.3. Top brand affinities: Sinaloa, Rajasthan, Israel, Minnesota, Laguna (province).
Top brand affinities include Sinaloa, Rajasthan, Israel, with strongest over-indexing on Sinaloa (10.39× the country average). Demographically, the Mid-American Conference audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Sports · Type: NGO / Political Party · Subtype: Track and field
Demographics of Mid-American Conference fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.3 |
| Estimated audience size | 558,963 |
Audience persona
The typical Mid-American Conference fan in United States is balanced, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Sinaloa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 10.39× | Travel & Leisure |
| Rajasthan | 20× | Travel & Leisure |
| Israel | 2.37× | Travel & Leisure |
| Minnesota | 1.52× | Travel & Leisure |
| Laguna (province) | 8.33× | |
| Kerala | 5.23× | Travel & Leisure |
| JTV (Indonesia) | 4.19× | |
| Pro-Ject | 2.79× | Music & Radio |
| The Kessler | 18.59× | Arts & Culture |
| Jeep Wagoneer | 3.72× | Cars & Mobility |
| Lindy Hop | 6.42× | Music & Radio |
| Captain America (1990 film) | 2.5× | Movies & TV |
| Noodle (Gorillaz) | 1.95× | Music & Radio |
| Urban horticulture | 1.9× | Home & Garden |
| Jesse Plemons | 1.76× | Movies & TV |
| Mangaka | 2.08× | Literature |
| Viator | 2.51× | Travel & Leisure |
| Monogram | 1.66× | Home & Garden |
| Home staging | 2.19× | Home & Garden |
| UK garage | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.23 |
| Career Orientation | POWER | 1.19 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.1% |
| Canada | 1.7% |
| Philippines | 0.4% |
See Mid-American Conference audiences in other countries
- Mid-American Conference — Germany
- Mid-American Conference — United Kingdom
- Mid-American Conference — France
- Mid-American Conference — Italy
- Mid-American Conference — Spain
- Mid-American Conference — Brazil
- Mid-American Conference — Japan
- Mid-American Conference — South Korea
- Mid-American Conference — India
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- Ray Lewis (track and field athlete) (2,014,893)
- Usain Bolt (1,607,599)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mid-American Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.