Mid-American Conference Audience in United States
Mid-American Conference has an estimated audience of 558,963 people in United States. 52.1% are female, 47.9% are male, average age 41.3. Top brand affinities: Sharon Osbourne, Josh Duhamel, Sophia Bush, Aaron Paul, Erin Andrews.
Top brand affinities include Sharon Osbourne, Josh Duhamel, Sophia Bush, with strongest over-indexing on Sharon Osbourne (20× the country average). Demographically, the Mid-American Conference audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Sports · Type: NGO / Political Party · Subtype: Track and field
Demographics of Mid-American Conference fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.3 |
| Estimated audience size | 558,963 |
Audience persona
The typical Mid-American Conference fan in United States is balanced, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Sharon Osbourne.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sharon Osbourne | 20× | Movies & TV |
| Josh Duhamel | 20× | Fashion & Accessoires |
| Sophia Bush | 20× | Movies & TV |
| Aaron Paul | 20× | Movies & TV |
| Erin Andrews | 21.56× | Sports |
| Rose McGowan | 20× | Movies & TV |
| MSN | 3.52× | News |
| Country Inns & Suites | 30.7× | Travel & Leisure |
| Seth Green | 16.85× | Movies & TV |
| Big 12 Conference | 12.99× | Sports |
| Ai Weiwei | 45.6× | Arts & Culture |
| Ohio State University | 8.19× | Business & Career |
| Calgary Flames | 20× | Sports |
| Cleveland Guardians | 6.85× | Sports |
| Detroit Tigers | 4.19× | Sports |
| Detroit Red Wings | 8.33× | Sports |
| Ivy League | 11.39× | Business & Career |
| Hobby Lobby | 2.52× | Home & Garden |
| Staples (Canada) | 3.3× | Business & Career |
| Great Clips | 3.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.23 |
| Career Orientation | POWER | 1.19 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.1% |
| Canada | 1.7% |
| Philippines | 0.4% |
See Mid-American Conference audiences in other countries
- Mid-American Conference — Germany
- Mid-American Conference — United Kingdom
- Mid-American Conference — France
- Mid-American Conference — Italy
- Mid-American Conference — Spain
- Mid-American Conference — Brazil
- Mid-American Conference — Japan
- Mid-American Conference — South Korea
- Mid-American Conference — India
More Track and field audiences in United States
- Gout Gout (11,935,347)
- Spartan race (5,622,273)
- Big 12 Conference (4,072,814)
- Ray Lewis (track and field athlete) (2,014,893)
- Usain Bolt (1,607,599)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mid-American Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.