Mid Day Audience in United States
Mid Day has an estimated audience of 339,681 people in United States. 42.3% are female, 57.7% are male, average age 37.7. Top regions: California, New York, Florida. Top brand affinities: Mathcore, Google Home, Ichiro Suzuki, The Historian, Electrolyte.
The average Mid Day fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mathcore, Google Home, Ichiro Suzuki, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Mid Day audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Mid Day fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.7 |
| Estimated audience size | 339,681 |
Audience persona
The typical Mid Day fan in United States is more male, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,375 | 1.3× |
| New York | 39,849 | 2.1× |
| Florida | 30,338 | 1.32× |
| Texas | 30,164 | 1.03× |
| Illinois | 15,782 | 1.39× |
| New Jersey | 15,707 | 1.82× |
| Georgia | 14,558 | 1.39× |
| Michigan | 13,096 | 1.47× |
| Ohio | 11,816 | 1.13× |
| North Carolina | 10,656 | 1.04× |
| Virginia | 10,550 | 1.28× |
| Pennsylvania | 9,281 | 0.81× |
| Massachusetts | 8,853 | 1.32× |
| Maryland | 8,287 | 1.42× |
| Washington | 7,288 | 1.07× |
| Arizona | 7,057 | 1.02× |
| South Carolina | 6,716 | 1.31× |
| Tennessee | 6,663 | 0.98× |
| Connecticut | 6,351 | 1.86× |
| Indiana | 5,837 | 0.94× |
| Colorado | 4,828 | 0.9× |
| Kentucky | 4,755 | 1.12× |
| Missouri | 4,666 | 0.85× |
| Wisconsin | 4,629 | 0.91× |
| Minnesota | 4,445 | 0.91× |
| Oregon | 4,104 | 1.05× |
| Alabama | 3,675 | 0.77× |
| Louisiana | 2,837 | 0.65× |
| Oklahoma | 2,528 | 0.67× |
| Nevada | 2,520 | 0.77× |
| Utah | 2,445 | 0.8× |
| Mississippi | 2,414 | 0.86× |
| Arkansas | 2,030 | 0.73× |
| Iowa | 1,919 | 0.69× |
| Kansas | 1,825 | 0.68× |
| Washington, District of Columbia | 1,785 | 1.75× |
| Hawaii | 1,476 | 1.01× |
| Idaho | 1,167 | 0.68× |
| Nebraska | 1,149 | 0.67× |
| New Mexico | 1,114 | 0.65× |
| Rhode Island | 1,048 | 0.97× |
| New Hampshire | 997 | 0.74× |
| Maine | 962 | 0.79× |
| West Virginia | 908 | 0.57× |
| Delaware | 773 | 0.83× |
| Montana | 650 | 0.69× |
| Vermont | 627 | 1.05× |
| Alaska | 497 | 0.68× |
| South Dakota | 382 | 0.49× |
| North Dakota | 327 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Ichiro Suzuki | 11.72× | Sports |
| The Historian | 16.48× | Literature |
| Electrolyte | 4.56× | Health |
| OpenJDK | 16.67× | |
| Israel | 1.59× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Goop | 3.66× | Internet & Social Media |
| Hibachi | 5.09× | Food & Beverages |
| Governor of Michigan | 4.7× | Politics & Society |
| Jeep Wagoneer | 3.5× | Cars & Mobility |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Wok | 3.86× | Food & Beverages |
| Mackenzie Foy | 4.49× | Fashion & Accessoires |
| headspace | 5.27× | Health |
| Kendra Scott | 1.64× | Fashion & Accessoires |
| Grinch | 2.14× | Movies & TV |
| Fairy godmother | 3.88× | Literature |
| Pantsuit | 5.26× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
| Creativity | OPEN | 1.15 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 30.2% |
| United States | 28.5% |
| Brazil | 12.6% |
See Mid Day audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Mid Day have in United States?
Mid Day has an estimated audience of 339,681 people in United States, concentrated in California and New York.
What is the gender split and age of Mid Day fans?
42.3% of Mid Day fans are female, 57.7% are male, with an average age of 37.7 years.
Which brands do Mid Day fans like most?
Mid Day fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.64×), and Ichiro Suzuki (11.72×) over the country average.
Where do Mid Day fans live in United States?
Mid Day fans in United States are most concentrated in California (reach 48,375), New York (reach 39,849), and Florida (reach 30,338). These three regions account for the largest share of the active audience.
What other brands do Mid Day fans also like?
Beyond Mid Day itself, the audience over-indexes on Google Home (11.64×), Ichiro Suzuki (11.72×), The Historian (16.48×), and Electrolyte (4.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mid Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.