MIDI controller Audience in United States

MIDI controller logo

MIDI controller has an estimated audience of 435,089 people in United States. 47.0% are female, 53.0% are male, average age 32.1. Top regions: California, Texas, New York. Top brand affinities: Springfield, Illinois, Israel, Vocal harmony, Home construction, Wikia.

The average MIDI controller fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Springfield, Illinois, Israel, Vocal harmony, with strongest over-indexing on Springfield, Illinois (129.87× the country average). Demographically, the MIDI controller audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of MIDI controller fans

Demographic split for MIDI controller audience in United States
MetricValue
Female47.0%
Male53.0%
Average age32.1
Estimated audience size435,089

Audience persona

The typical MIDI controller fan in United States is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Springfield, Illinois.

Top regions in United States

Top regions ranked by reach for MIDI controller in United States
RegionReachAffinity
California66,9561.4×
Texas35,0840.94×
New York27,6441.14×
Florida27,4860.93×
Illinois15,7411.09×
Pennsylvania14,5240.99×
Ohio14,5061.08×
Georgia14,4471.08×
Washington12,8761.48×
North Carolina12,8250.98×
Virginia11,7251.11×
Michigan11,4291×
Tennessee10,1611.16×
Massachusetts9,9501.16×
New Jersey9,8580.89×
Arizona9,1841.03×
Oregon8,7281.75×
Colorado8,7101.27×
Indiana8,3071.05×
Missouri7,3081.04×
Maryland7,2450.97×
Minnesota6,5981.06×
Wisconsin5,9900.92×
Kentucky5,6161.03×
South Carolina5,5650.85×
Louisiana5,5070.98×
Oklahoma5,2371.08×
Alabama5,1260.84×
Utah4,8501.24×
Nevada4,5851.09×
Connecticut4,2020.96×
Arkansas3,7671.05×
Kansas3,2970.96×
Iowa2,9790.83×
Mississippi2,4530.68×
New Mexico2,1210.97×
Idaho2,0280.93×
Nebraska1,8550.85×
New Hampshire1,6120.94×
West Virginia1,5440.76×
Hawaii1,5440.83×
Maine1,5280.98×
Rhode Island1,4471.04×
Montana1,1940.99×
Washington, District of Columbia1,1120.85×
Delaware9050.75×
Vermont8331.09×
Alaska8220.88×
South Dakota6780.67×
North Dakota5740.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MIDI controller audience
BrandAffinityCategory
Springfield, Illinois129.87×Travel & Leisure
Israel12.42×Travel & Leisure
Vocal harmony16.71×Music & Radio
Home construction3.59×Home & Garden
Wikia8.04×Internet & Social Media
Morphine (band)19.17×Music & Radio
Dog breed2.44×Pets & Animals
Grinch8.24×Movies & TV
Salman Khan13.68×Movies & TV
Gift registry20.9×Kids & Family
Governor of Michigan11.6×Politics & Society
Keene State College50.52×Business & Career
Product design2.54×Business & Career
Vickie Guerrero19.5×Business & Career
Goop6.9×Internet & Social Media
Wok7.95×Food & Beverages
No Escape (1994 film)13.11×Movies & TV
Harlow12.67×Travel & Leisure
Elsword15.96×Games
Hipster8.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MIDI controller audience
TraitClusterScore
Early Adopter MentalityPOWER2.35
SustainabilityBALANCE1.75
Luxury OrientationPREMIUM1.36
LGBTQ+ IdentityOPEN1.35
Urban LifestyleOPEN1.31
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for MIDI controller
CountryShare
United States32.6%
United Kingdom7.0%
Italy6.8%

See MIDI controller audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MIDI controller have in United States?

MIDI controller has an estimated audience of 435,089 people in United States, concentrated in California and Texas.

What is the gender split and age of MIDI controller fans?

47.0% of MIDI controller fans are female, 53.0% are male, with an average age of 32.1 years.

Which brands do MIDI controller fans like most?

MIDI controller fans show strongest brand affinity for Springfield, Illinois (129.87×), Israel (12.42×), and Vocal harmony (16.71×) over the country average.

Where do MIDI controller fans live in United States?

MIDI controller fans in United States are most concentrated in California (reach 66,956), Texas (reach 35,084), and New York (reach 27,644). These three regions account for the largest share of the active audience.

What other brands do MIDI controller fans also like?

Beyond MIDI controller itself, the audience over-indexes on Israel (12.42×), Vocal harmony (16.71×), Home construction (3.59×), and Wikia (8.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MIDI controller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.