Midtown Atlanta Audience in United States

Midtown Atlanta logo

Midtown Atlanta has an estimated audience of 834,547 people in United States. 61.0% are female, 39.0% are male, average age 37.3. Top regions: Georgia, Florida, California. Top brand affinities: Redemption (theology), Pro-Ject, Keene, New Hampshire, Israel, Urban Outfitters.

The average Midtown Atlanta fan in United States is 37.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Redemption (theology), Pro-Ject, Keene, New Hampshire, with strongest over-indexing on Redemption (theology) (10.06× the country average). Demographically, the Midtown Atlanta audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Midtown Atlanta fans

Demographic split for Midtown Atlanta audience in United States
MetricValue
Female61.0%
Male39.0%
Average age37.3
Estimated audience size834,547

Audience persona

The typical Midtown Atlanta fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Redemption (theology).

Top regions in United States

Top regions ranked by reach for Midtown Atlanta in United States
RegionReachAffinity
Georgia561,78921.85×
Florida65,1761.15×
California43,7940.48×
Texas37,0810.52×
New York30,5400.65×
North Carolina30,5181.22×
Alabama23,3942.01×
Tennessee22,9361.37×
South Carolina21,9991.75×
Illinois21,5420.77×
Virginia17,8490.88×
Ohio17,4850.68×
Pennsylvania14,0600.5×
Massachusetts11,5080.7×
Maryland10,9720.76×
New Jersey10,4540.49×
Michigan10,2660.47×
Louisiana8,6870.81×
Washington7,7870.47×
Indiana7,5350.49×
Mississippi7,5191.09×
Colorado6,9060.53×
Kentucky6,5700.63×
Missouri6,2440.46×
Arizona5,6560.33×
Minnesota5,1790.43×
Wisconsin5,0290.4×
Connecticut4,4530.53×
Washington, District of Columbia3,9401.57×
Oregon3,4360.36×
Arkansas3,2180.47×
Nevada2,8280.35×
Oklahoma2,6700.29×
Iowa2,2250.32×
Kansas2,0510.31×
Utah2,0280.27×
Nebraska1,3160.31×
Idaho1,2550.3×
New Hampshire1,1200.34×
Hawaii1,0790.3×
West Virginia1,0420.27×
Delaware1,0330.45×
Rhode Island1,0090.38×
New Mexico9460.23×
Maine7210.24×
Montana6310.27×
Alaska5880.33×
Vermont4960.34×
South Dakota4670.24×
North Dakota4550.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midtown Atlanta audience
BrandAffinityCategory
Redemption (theology)10.06×Politics & Society
Pro-Ject4.26×Music & Radio
Keene, New Hampshire18.97×Travel & Leisure
Israel1.94×Travel & Leisure
Urban Outfitters1.66×Shopping
Natural rubber1.7×Cars & Mobility
Bank account1.75×Business & Career
TVNotas7.34×News
Kendra Scott1.87×Fashion & Accessoires
Regional styles of Mexican music1.66×Music & Radio
Cam Ward2.23×Sports
Fairy godmother4.26×Literature
Governor of Michigan4.16×Politics & Society
Jesse Plemons1.91×Movies & TV
Nurse education1.79×Kids & Family
Bettendorf, Iowa7.86×Shopping
Goop2.67×Internet & Social Media
Public speaking1.94×Politics & Society
headspace4.33×Health
Electrolyte2.16×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midtown Atlanta audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Career OrientationPOWER1.67
Design AffinityPREMIUM1.63
LGBTQ+ IdentityOPEN1.58
Risk AppetiteTHRILL1.55
Price SensitivityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Midtown Atlanta
CountryShare
United States97.5%
United Kingdom0.8%
Canada0.4%

See Midtown Atlanta audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Midtown Atlanta have in United States?

Midtown Atlanta has an estimated audience of 834,547 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Midtown Atlanta fans?

61.0% of Midtown Atlanta fans are female, 39.0% are male, with an average age of 37.3 years.

Which brands do Midtown Atlanta fans like most?

Midtown Atlanta fans show strongest brand affinity for Redemption (theology) (10.06×), Pro-Ject (4.26×), and Keene, New Hampshire (18.97×) over the country average.

Where do Midtown Atlanta fans live in United States?

Midtown Atlanta fans in United States are most concentrated in Georgia (reach 561,789), Florida (reach 65,176), and California (reach 43,794). These three regions account for the largest share of the active audience.

What other brands do Midtown Atlanta fans also like?

Beyond Midtown Atlanta itself, the audience over-indexes on Pro-Ject (4.26×), Keene, New Hampshire (18.97×), Israel (1.94×), and Urban Outfitters (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midtown Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.