Rascasse Audience Intelligence

Mikey Way Audience in United States

A data profile of the people who buy, follow and care about Mikey Way in United States — modelled from more than twelve digital signal sources. Mikey Way has an estimated audience of 390,915 people in United States.

#297among Rock in United States#10418among Person in United States#6020in Music & Radio

The average Mikey Way fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twenty One Pilots, Millie Bobby Brown, Superman, with strongest over-indexing on Twenty One Pilots (40× the country average).

Demographically, the Mikey Way audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mikey Way fan in United States is more female, around 26.1 years old, with strong Extroversion tendencies and a notable affinity for Twenty One Pilots.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mikey Way profile in United States.

Audience size
391K
in United States
Gender
74.1%♀
25.9% male
Age
26.1
average years
Country rank
#42102
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mikey Way fans

74.1% are female, 25.9% are male, average age 26.1.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Mikey Way audience in United States
MetricValue
Female74.1%
Male25.9%
Average age26.1
Estimated audience size390,915
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Mikey Way audience in United States
Age bracketShare%
16-1955%
20-2928%
30-3910%
40-496%
50+2%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Mikey Way audience comes from United States.

Worldwide audience distribution share by country for Mikey Way
CountryShare
United States59.3%
Brazil7.0%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mikey Way audience in United States is strongest.

Fig. 05

Top regions by affinity

Mikey Way fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~5K1.42×
02California~60K1.40×
03New Jersey~10K1.27×
04Washington~10K1.27×
05Delaware~1K1.27×
06Kentucky~6K1.24×
07West Virginia~2K1.20×
08Texas~40K1.19×
09Oregon~5K1.19×
10Arizona~9K1.17×
11Indiana~8K1.17×
12Pennsylvania~10K1.14×
13Illinois~10K1.14×
14Oklahoma~5K1.14×
15Ohio~10K1.10×
16New Mexico~2K1.08×
17Rhode Island~1K1.05×
18Massachusetts~8K1.04×
19Tennessee~8K1.03×
20Maine~1K1.03×
21New Hampshire~2K1.02×
22Missouri~6K1.01×
23Alaska<1K1.00×
24Florida~30K0.99×
25Montana~1K0.98×
26Michigan~10K0.97×
27Connecticut~4K0.97×
28Arkansas~3K0.97×
29Vermont<1K0.95×
30Idaho~2K0.94×
31South Dakota<1K0.93×
32Georgia~10K0.92×
33North Carolina~10K0.92×
34Virginia~9K0.92×
35Colorado~6K0.92×
36Utah~3K0.92×
37New York~20K0.91×
38Wisconsin~5K0.91×
39Alabama~5K0.91×
40Louisiana~5K0.91×
41Kansas~3K0.91×
42Minnesota~5K0.89×
43Nebraska~2K0.88×
44South Carolina~5K0.86×
45Maryland~6K0.85×
46North Dakota<1K0.85×
47Mississippi~3K0.84×
48Hawaii~1K0.79×
49Iowa~2K0.78×
50Washington, District of Columbia<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Mikey Way, United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mikey Way audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mikey Way audience
#·InterestCategoryAffinity×
01Twenty One PilotsMusic & Radio40.00×
02Millie Bobby BrownMovies & TV10.63×
03Harry StylesMusic & Radio8.18×
04Gothic fashionFashion & Accessoires7.74×
05Paul McCartneyMusic & Radio5.75×
06Johnny DeppMovies & TV5.75×
07LidlShopping5.74×
08Hello KittyKids & Family5.67×
09Art exhibitionArts & Culture4.58×
10Contemporary artArts & Culture3.94×
11SupermanMovies & TV3.59×
12BatmanMovies & TV3.35×
13Vintage clothingFashion & Accessoires3.33×
14Fine artBusiness & Career2.95×
15Harry PotterMovies & TV2.94×
16Pet foodPets & Animals2.86×
17Taylor SwiftMusic & Radio2.81×
18MuseumArts & Culture2.79×
19Do it yourself (DIY)Home & Garden2.56×
20PodcastMusic & Radio2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mikey Way audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mikey Way audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.40×
Pet OwnershipJOY2.86×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mikey Way audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.41×
Quality AwarenessPREMIUM0.44×
Convenience OrientationPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mikey Way have in United States?

Mikey Way has an estimated audience of 390,915 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mikey Way fans?

74.1% of Mikey Way fans are female, 25.9% are male, with an average age of 26.1 years.

03

Which brands do Mikey Way fans like most?

Mikey Way fans show strongest brand affinity for Twenty One Pilots (40×), Millie Bobby Brown (10.63×), and Superman (3.59×) over the country average.

04

Where do Mikey Way fans live in United States?

Mikey Way fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mikey Way fans also like?

Beyond Mikey Way itself, the audience over-indexes on Millie Bobby Brown (10.63×), Superman (3.59×), Gothic fashion (7.74×), and Harry Potter (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Mikey Way audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mikey Way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →