Mikey Way Audience in United States

Mikey Way has an estimated audience of 384,082 people in United States. 74.1% are female, 25.9% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: Millie Bobby Brown, Twenty One Pilots, Superman, Gothic fashion, Harry Styles.

The average Mikey Way fan in United States is 26.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Millie Bobby Brown, Twenty One Pilots, Superman, with strongest over-indexing on Millie Bobby Brown (16.07× the country average). Demographically, the Mikey Way audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Mikey Way fans

Demographic split for Mikey Way audience in United States
MetricValue
Female74.1%
Male25.9%
Average age26.1
Estimated audience size384,082

Audience persona

The typical Mikey Way fan in United States is more female, around 26.1 years old, with strong Extroversion tendencies and a notable affinity for Millie Bobby Brown.

Top regions in United States

Top regions ranked by reach for Mikey Way in United States
RegionReachAffinity
California54,4071.29×
Texas36,2091.1×
Florida23,6110.91×
New York20,7520.97×
Pennsylvania14,9371.15×
Illinois14,1791.11×
Ohio13,4381.14×
New Jersey12,0271.23×
North Carolina11,4960.99×
Michigan10,7421.07×
Georgia10,7030.9×
Virginia9,0780.97×
Arizona9,0351.15×
Tennessee8,7491.14×
Washington8,6111.12×
Indiana7,8951.13×
Massachusetts7,2720.96×
Missouri7,0031.13×
Nevada6,6861.8×
Colorado6,1821.02×
Kentucky6,0891.26×
Oregon5,8711.33×
Maryland5,6500.86×
Wisconsin5,4730.95×
Minnesota5,0710.92×
Oklahoma4,8561.14×
Louisiana4,7850.97×
South Carolina4,7640.82×
Alabama4,6600.87×
Connecticut3,7310.97×
Utah3,3140.96×
Kansas2,8260.93×
Arkansas2,8140.89×
Iowa2,4130.76×
Mississippi2,3810.75×
New Mexico2,1541.12×
West Virginia2,1531.2×
Idaho1,7680.92×
Nebraska1,6820.87×
New Hampshire1,5771.04×
Maine1,4811.08×
Rhode Island1,2781.05×
Hawaii1,1160.68×
Montana9660.91×
Delaware8280.78×
South Dakota8070.91×
Washington, District of Columbia7210.62×
Alaska6820.83×
Vermont5480.81×
North Dakota5290.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mikey Way audience
BrandAffinityCategory
Millie Bobby Brown16.07×Movies & TV
Twenty One Pilots45.98×Music & Radio
Superman3.24×Movies & TV
Gothic fashion8.74×Fashion & Accessoires
Harry Styles10.65×Music & Radio
Harry Potter3.36×Movies & TV
Do it yourself (DIY)2.96×Home & Garden
Contemporary art4.83×Arts & Culture
Art exhibition5.53×Arts & Culture
One Direction14.33×Music & Radio
Minecraft6.47×Games
Batman3.16×Movies & TV
Taylor Swift2.87×Music & Radio
Pet food2.83×Pets & Animals
Makeup Tutorials3.98×Beauty & Wellness
Natural skin care3.5×Beauty & Wellness
Fine art2.74×Business & Career
Anime movies2.43×Movies & TV
Role-playing games3.03×Games
League of Legends4.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mikey Way audience
TraitClusterScore
ExtroversionTHRILL2.96
Pet OwnershipJOY2.83
LGBTQ+ IdentityOPEN2.03
Early Adopter MentalityPOWER2
MindfulnessBALANCE1.99
SustainabilityBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Mikey Way
CountryShare
United States59.8%
Brazil7.1%
United Kingdom6.0%

See Mikey Way audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Mikey Way have in United States?

Mikey Way has an estimated audience of 384,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Mikey Way fans?

74.1% of Mikey Way fans are female, 25.9% are male, with an average age of 26.1 years.

Which brands do Mikey Way fans like most?

Mikey Way fans show strongest brand affinity for Millie Bobby Brown (16.07×), Twenty One Pilots (45.98×), and Superman (3.24×) over the country average.

Where do Mikey Way fans live in United States?

Mikey Way fans in United States are most concentrated in California (reach 54,407), Texas (reach 36,209), and Florida (reach 23,611). These three regions account for the largest share of the active audience.

What other brands do Mikey Way fans also like?

Beyond Mikey Way itself, the audience over-indexes on Twenty One Pilots (45.98×), Superman (3.24×), Gothic fashion (8.74×), and Harry Styles (10.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mikey Way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.