Mister Peabody Audience in United States

Mister Peabody logo

Mister Peabody has an estimated audience of 567,458 people in United States. 67.5% are female, 32.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Ichiro Suzuki, Pillow, Historic site, Elsword.

The average Mister Peabody fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Ichiro Suzuki, Pillow, with strongest over-indexing on Collectable (1.78× the country average). Demographically, the Mister Peabody audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mister Peabody fans

Demographic split for Mister Peabody audience in United States
MetricValue
Female67.5%
Male32.5%
Average age37.5
Estimated audience size567,458

Audience persona

The typical Mister Peabody fan in United States is more female, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Mister Peabody in United States
RegionReachAffinity
California97,1721.56×
Texas74,0241.52×
Florida43,2891.13×
New York28,9540.91×
Georgia22,1211.27×
Illinois21,1571.12×
Pennsylvania19,6181.03×
North Carolina19,5051.14×
Ohio17,8001.02×
Michigan15,1781.02×
Arizona14,0961.22×
Virginia13,3350.96×
New Jersey12,5220.87×
Indiana11,9511.15×
Tennessee11,7151.03×
Washington11,1530.98×
Louisiana9,2161.26×
South Carolina8,8351.03×
Maryland8,8310.91×
Missouri8,7820.96×
Massachusetts8,4300.75×
Colorado8,2130.92×
Kentucky8,0011.12×
Oklahoma7,8821.25×
Alabama7,8350.99×
Wisconsin7,3570.86×
Nevada6,8531.25×
Minnesota6,7580.83×
Utah6,0011.18×
Oregon5,9440.91×
Mississippi5,5661.19×
Connecticut5,1520.91×
Arkansas5,1011.09×
Iowa4,6961×
Kansas4,4611×
New Mexico3,2601.15×
Nebraska2,8681.01×
Idaho2,8481×
Hawaii2,8331.16×
West Virginia2,6050.99×
New Hampshire1,5280.68×
Maine1,4740.73×
Rhode Island1,4610.81×
Washington, District of Columbia1,4190.83×
Delaware1,3150.84×
Montana1,2670.8×
South Dakota1,0800.82×
North Dakota1,0060.86×
Alaska8850.73×
Wyoming6150.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mister Peabody audience
BrandAffinityCategory
Collectable1.78×Kids & Family
Ichiro Suzuki8.41×Sports
Pillow1.7×Home & Garden
Historic site2.56×Arts & Culture
Elsword9.36×Games
Goop3.01×Internet & Social Media
Fairy godmother4.01×Literature
Grinch2.16×Movies & TV
Governor of Michigan3.88×Politics & Society
Home staging2.47×Home & Garden
Gran Torino3.12×Movies & TV
Wok2.9×Food & Beverages
headspace3.95×Health
Hexbug9.36×Kids & Family
Google Home2.66×Technology & Electronics
Vocal harmony1.85×Music & Radio
Hibachi3.15×Food & Beverages
Jeep Wagoneer2.18×Cars & Mobility
Cherish (group)4.09×Music & Radio
Keeper (password manager)2.33×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mister Peabody audience
TraitClusterScore
Urban LifestyleOPEN2.04
DIY MentalityTHRILL1.46
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.37
Convenience OrientationPREMIUM1.27
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Mister Peabody
CountryShare
United States77.4%
United Kingdom3.6%
France3.1%

See Mister Peabody audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mister Peabody have in United States?

Mister Peabody has an estimated audience of 567,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Mister Peabody fans?

67.5% of Mister Peabody fans are female, 32.5% are male, with an average age of 37.5 years.

Which brands do Mister Peabody fans like most?

Mister Peabody fans show strongest brand affinity for Collectable (1.78×), Ichiro Suzuki (8.41×), and Pillow (1.7×) over the country average.

Where do Mister Peabody fans live in United States?

Mister Peabody fans in United States are most concentrated in California (reach 97,172), Texas (reach 74,024), and Florida (reach 43,289). These three regions account for the largest share of the active audience.

What other brands do Mister Peabody fans also like?

Beyond Mister Peabody itself, the audience over-indexes on Ichiro Suzuki (8.41×), Pillow (1.7×), Historic site (2.56×), and Elsword (9.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mister Peabody. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.