Rascasse Audience Intelligence

MLB: The Show (series) Audience in United States

A data profile of the people who buy, follow and care about MLB: The Show (series) in United States — modelled from more than twelve digital signal sources. MLB: The Show (series) has an estimated audience of 703,253 people in United States.

#360among Video / Board Game in United States#625in Games

The average MLB: The Show (series) fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peter Dinklage, Emilia Clarke, Michael Fassbender, with strongest over-indexing on Peter Dinklage (28.05× the country average).

Demographically, the MLB: The Show (series) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MLB: The Show (series) fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Peter Dinklage.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLB: The Show (series) profile in United States.

Audience size
703K
in United States
Gender
13.3%♀
86.7% male
Age
34.3
average years
Country rank
#29823
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MLB: The Show (series) fans

13.3% are female, 86.7% are male, average age 34.3.

Fig. 02

Gender split

13.3%
Female
86.7%
Male
Demographic split for MLB: The Show (series) audience in United States
MetricValue
Female13.3%
Male86.7%
Average age34.3
Estimated audience size703,253
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the MLB: The Show (series) audience in United States
Age bracketShare%
16-1928%
20-2928%
30-3920%
40-4912%
50+13%
Fig. 04

Worldwide distribution

66.3%

of the worldwide MLB: The Show (series) audience comes from United States.

Worldwide audience distribution share by country for MLB: The Show (series)
CountryShare
United States66.3%
Canada6.0%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLB: The Show (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

MLB: The Show (series) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~30K1.38×
02New Jersey~20K1.38×
03Nebraska~4K1.29×
04Wisconsin~10K1.28×
05Connecticut~9K1.27×
06New York~50K1.22×
07Massachusetts~20K1.22×
08Missouri~10K1.22×
09Rhode Island~3K1.22×
10California~90K1.21×
11Ohio~30K1.21×
12New Hampshire~3K1.20×
13Kentucky~10K1.19×
14Illinois~30K1.18×
15Kansas~6K1.13×
16Delaware~2K1.11×
17Iowa~6K1.10×
18Indiana~10K1.09×
19West Virginia~3K1.08×
20Alabama~10K1.05×
21Washington~10K1.04×
22Mississippi~6K1.04×
23North Carolina~20K1.03×
24Tennessee~10K1.03×
25Arizona~10K1.02×
26North Dakota~1K1.01×
27Louisiana~9K1.00×
28Georgia~20K0.99×
29Virginia~20K0.96×
30Maryland~10K0.95×
31Maine~2K0.95×
32Texas~50K0.94×
33South Carolina~10K0.94×
34Michigan~20K0.93×
35Arkansas~5K0.93×
36South Dakota~1K0.93×
37Vermont~1K0.92×
38Oklahoma~6K0.87×
39Minnesota~8K0.85×
40Alaska~1K0.85×
41Florida~40K0.84×
42Montana~2K0.84×
43Nevada~5K0.83×
44Washington, District of Columbia~2K0.82×
45Oregon~6K0.80×
46Idaho~3K0.80×
47Hawaii~2K0.80×
48New Mexico~3K0.78×
49Utah~5K0.77×
50Colorado~8K0.75×
Fig. 06

Affinity by region

Affinity by region — MLB: The Show (series), United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLB: The Show (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLB: The Show (series) audience
#·InterestCategoryAffinity×
01Peter DinklageMovies & TV28.05×
02Michael FassbenderMovies & TV20.00×
03Emilia ClarkeMovies & TV19.10×
04Mary Elizabeth WinsteadMovies & TV18.08×
05FirefoxInternet & Social Media13.79×
06Colin FarrellMovies & TV11.00×
07John MalkovichMovies & TV10.86×
08Aaron JudgeSports7.34×
09Assassin's CreedGames7.03×
10World SeriesSports6.63×
11Cultural heritagePolitics & Society6.28×
12Fox SportsMovies & TV4.71×
13Aaron RodgersSports4.45×
14GameStopGames4.37×
15PokémonGames3.62×
16Mobile gameGames3.49×
17KFCFood & Beverages3.16×
18Game consolesTechnology & Electronics2.72×
19AutoZoneCars & Mobility2.44×
20Wendy'sFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLB: The Show (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLB: The Show (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
Family OrientationCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLB: The Show (series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
DIY MentalityTHRILL0.46×
SustainabilityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLB: The Show (series) have in United States?

MLB: The Show (series) has an estimated audience of 703,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MLB: The Show (series) fans?

13.3% of MLB: The Show (series) fans are female, 86.7% are male, with an average age of 34.3 years.

03

Which brands do MLB: The Show (series) fans like most?

MLB: The Show (series) fans show strongest brand affinity for Peter Dinklage (28.05×), Emilia Clarke (19.1×), and Michael Fassbender (20×) over the country average.

04

Where do MLB: The Show (series) fans live in United States?

MLB: The Show (series) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MLB: The Show (series) fans also like?

Beyond MLB: The Show (series) itself, the audience over-indexes on Emilia Clarke (19.1×), Michael Fassbender (20×), Mary Elizabeth Winstead (18.08×), and Firefox (13.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See MLB: The Show (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB: The Show (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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