MLB: The Show (series) Audience in United States

MLB: The Show (series) logo

MLB: The Show (series) has an estimated audience of 674,504 people in United States. 13.3% are female, 86.7% are male, average age 34.3. Top regions: California, New York, Texas. Top brand affinities: Monogram, Alaska, Chili con carne, Dog breed, Urban Outfitters.

The average MLB: The Show (series) fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Monogram, Alaska, Chili con carne, with strongest over-indexing on Monogram (7.94× the country average). Demographically, the MLB: The Show (series) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of MLB: The Show (series) fans

Demographic split for MLB: The Show (series) audience in United States
MetricValue
Female13.3%
Male86.7%
Average age34.3
Estimated audience size674,504

Audience persona

The typical MLB: The Show (series) fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for MLB: The Show (series) in United States
RegionReachAffinity
California88,5391.19×
New York56,0901.49×
Texas52,8770.91×
Florida38,9690.85×
Pennsylvania34,6871.53×
Illinois29,1901.3×
Ohio27,7631.34×
New Jersey25,3731.48×
Georgia21,1981.02×
Michigan20,8361.18×
North Carolina19,6560.97×
Virginia16,6961.02×
Massachusetts16,5881.25×
Arizona14,1621.03×
Indiana13,9931.14×
Missouri13,7121.26×
Tennessee13,6401.01×
Washington13,6151.01×
Wisconsin12,3741.22×
Maryland11,3630.98×
South Carolina10,1481×
Kentucky9,5761.13×
Connecticut9,2451.37×
Louisiana9,1631.05×
Alabama8,9980.95×
Minnesota8,8230.91×
Colorado8,2900.78×
Iowa6,3091.14×
Kansas6,1971.17×
Oklahoma5,9630.8×
Oregon5,9100.76×
Nevada5,6550.87×
Mississippi5,3600.96×
Arkansas4,6840.84×
Utah4,0250.67×
Nebraska3,7011.09×
West Virginia3,5251.12×
New Hampshire3,1861.2×
Rhode Island2,7761.29×
Maine2,3600.98×
Idaho2,1590.64×
Delaware1,9481.05×
Washington, District of Columbia1,8970.94×
New Mexico1,8620.55×
Hawaii1,8250.63×
South Dakota1,2970.83×
North Dakota1,2930.93×
Montana1,1420.61×
Vermont8590.73×
Alaska5740.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MLB: The Show (series) audience
BrandAffinityCategory
Monogram7.94×Home & Garden
Alaska3.34×Travel & Leisure
Chili con carne13.13×Food & Beverages
Dog breed1.88×Pets & Animals
Urban Outfitters2.53×Shopping
Home construction1.81×Home & Garden
Nebraska3.32×Travel & Leisure
Minnesota2.1×Travel & Leisure
Captain America (1990 film)4.64×Movies & TV
Graham Greene6.29×Literature
Combat sport1.62×Sports
Pro-Ject3.79×Music & Radio
Sinaloa3.34×Travel & Leisure
Justice2.6×Politics & Society
Israel1.69×Travel & Leisure
Google Analytics3.88×Internet & Social Media
Wikia2.54×Internet & Social Media
Corona (band)4.18×Music & Radio
Litter box1.51×Pets & Animals
Jesse Plemons2.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MLB: The Show (series) audience
TraitClusterScore
PatriotismCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.58
Early Adopter MentalityPOWER1.51
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.1
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for MLB: The Show (series)
CountryShare
United States69.0%
Japan6.3%
Canada6.2%

See MLB: The Show (series) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does MLB: The Show (series) have in United States?

MLB: The Show (series) has an estimated audience of 674,504 people in United States, concentrated in California and New York.

What is the gender split and age of MLB: The Show (series) fans?

13.3% of MLB: The Show (series) fans are female, 86.7% are male, with an average age of 34.3 years.

Which brands do MLB: The Show (series) fans like most?

MLB: The Show (series) fans show strongest brand affinity for Monogram (7.94×), Alaska (3.34×), and Chili con carne (13.13×) over the country average.

Where do MLB: The Show (series) fans live in United States?

MLB: The Show (series) fans in United States are most concentrated in California (reach 88,539), New York (reach 56,090), and Texas (reach 52,877). These three regions account for the largest share of the active audience.

What other brands do MLB: The Show (series) fans also like?

Beyond MLB: The Show (series) itself, the audience over-indexes on Alaska (3.34×), Chili con carne (13.13×), Dog breed (1.88×), and Urban Outfitters (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB: The Show (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.