Mobile catering Audience in United States

Mobile catering logo

Mobile catering has an estimated audience of 355,210 people in United States. 51.6% are female, 48.4% are male, average age 38.3. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Fairy godmother, Unique Gifts, Historic site, Governor of Michigan.

The average Mobile catering fan in United States is 38.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Fairy godmother, Unique Gifts, with strongest over-indexing on Regional styles of Mexican music (7.11× the country average). Demographically, the Mobile catering audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mobile catering fans

Demographic split for Mobile catering audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.3
Estimated audience size355,210

Audience persona

The typical Mobile catering fan in United States is balanced, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Mobile catering in United States
RegionReachAffinity
Texas96,5163.16×
California47,2611.21×
Florida42,7401.78×
New York20,1161.01×
Washington10,2241.43×
Arizona9,6841.34×
Georgia9,3270.85×
Illinois8,9430.76×
Pennsylvania7,9270.66×
North Carolina7,3640.69×
Virginia6,9950.81×
Michigan6,9640.75×
New Jersey6,3310.7×
Oregon6,0411.48×
Tennessee5,7940.81×
Colorado5,1940.93×
Ohio5,0780.46×
South Carolina4,0020.75×
Massachusetts3,9520.56×
Minnesota3,7930.75×
Alabama3,5700.72×
Connecticut3,5060.98×
Maryland3,3780.55×
Louisiana2,9830.65×
Utah2,8990.91×
Missouri2,7140.47×
Indiana2,6810.41×
Mississippi2,5560.87×
Wisconsin2,3460.44×
Nevada2,3210.68×
Kentucky2,0490.46×
Oklahoma1,9430.49×
Arkansas1,8450.63×
New Hampshire1,7391.24×
Iowa1,7350.59×
West Virginia1,7141.04×
Kansas1,7050.61×
Idaho1,7050.96×
New Mexico1,6940.95×
Hawaii1,5120.99×
Nebraska1,4900.84×
Montana1,3771.4×
Maine1,3631.07×
South Dakota1,3591.65×
Vermont1,3422.15×
North Dakota1,3231.81×
Wyoming1,2802.43×
Rhode Island1,2591.11×
Delaware1,1281.15×
Washington, District of Columbia8820.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile catering audience
BrandAffinityCategory
Regional styles of Mexican music7.11×Music & Radio
Fairy godmother6.07×Literature
Unique Gifts1.91×Shopping
Historic site3.15×Arts & Culture
Governor of Michigan5.22×Politics & Society
Goop3.72×Internet & Social Media
Voltron: Legendary Defender10.42×Movies & TV
Jaws3.44×Movies & TV
Birthday Gifts1.92×Kids & Family
Nebraska Cornhuskers football2.14×Sports
Jesse Plemons2.02×Movies & TV
Electrolyte2.72×Health
Hipster5.37×Politics & Society
JDSU1.69×Business & Career
Mathcore4.4×Music & Radio
South Asian cuisine4.86×Food & Beverages
Vocal harmony2.36×Music & Radio
UK garage2.81×Music & Radio
headspace4.74×Health
Wok3.26×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile catering audience
TraitClusterScore
Urban LifestyleOPEN1.84
IndulgenceJOY1.49
Quality AwarenessPREMIUM1.41
Community OrientationOPEN1.29
Design AffinityPREMIUM1.29
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Mobile catering
CountryShare
United States35.2%
United Kingdom10.9%
Australia10.5%

See Mobile catering audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mobile catering have in United States?

Mobile catering has an estimated audience of 355,210 people in United States, concentrated in Texas and California.

What is the gender split and age of Mobile catering fans?

51.6% of Mobile catering fans are female, 48.4% are male, with an average age of 38.3 years.

Which brands do Mobile catering fans like most?

Mobile catering fans show strongest brand affinity for Regional styles of Mexican music (7.11×), Fairy godmother (6.07×), and Unique Gifts (1.91×) over the country average.

Where do Mobile catering fans live in United States?

Mobile catering fans in United States are most concentrated in Texas (reach 96,516), California (reach 47,261), and Florida (reach 42,740). These three regions account for the largest share of the active audience.

What other brands do Mobile catering fans also like?

Beyond Mobile catering itself, the audience over-indexes on Fairy godmother (6.07×), Unique Gifts (1.91×), Historic site (3.15×), and Governor of Michigan (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.