Molokai Audience in United States
Molokai has an estimated audience of 359,504 people in United States. 61.1% are female, 38.9% are male, average age 44.6. Top brand affinities: Stamp collecting, Lulu 黃路梓茵, Meals on Wheels, Historic site, Redemption (theology).
Top brand affinities include Stamp collecting, Lulu 黃路梓茵, Meals on Wheels, with strongest over-indexing on Stamp collecting (9.65× the country average). Demographically, the Molokai audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Molokai fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.6 |
| Estimated audience size | 359,504 |
Audience persona
The typical Molokai fan in United States is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 9.65× | Home & Garden |
| Lulu 黃路梓茵 | 4.42× | Movies & TV |
| Meals on Wheels | 8.49× | Food & Beverages |
| Historic site | 5.13× | Arts & Culture |
| Redemption (theology) | 9.65× | Politics & Society |
| Liberace | 8.2× | Music & Radio |
| Fairy godmother | 7.27× | Literature |
| JDM Cars | 7.6× | Cars & Mobility |
| Natural rubber | 1.96× | Cars & Mobility |
| Voter registration | 4.32× | Politics & Society |
| Electrolyte | 3.61× | Health |
| Israel | 1.55× | Travel & Leisure |
| Regional styles of Mexican music | 1.93× | Music & Radio |
| JDSU | 1.95× | Business & Career |
| Pantsuit | 6.52× | Fashion & Accessoires |
| Kendra Scott | 1.85× | Fashion & Accessoires |
| Governor of Michigan | 4.64× | Politics & Society |
| Justice | 1.74× | Politics & Society |
| Elsword | 9.65× | Games |
| Cam Ward | 2.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.42 |
| Urban Lifestyle | OPEN | 1.69 |
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.0% |
| Canada | 6.1% |
| Germany | 4.4% |
See Molokai audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Molokai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.