Rascasse Audience Intelligence

Mom Jeans. Audience in United States

A data profile of the people who buy, follow and care about Mom Jeans. in United States — modelled from more than twelve digital signal sources. Mom Jeans. has an estimated audience of 650,429 people in United States.

#83among Punk in United States#7386among Person in United States#4275in Music & Radio

The average Mom Jeans. fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hayley Williams, Adobe, Placebo (band), with strongest over-indexing on Hayley Williams (21.97× the country average).

Demographically, the Mom Jeans. audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mom Jeans. fan in United States is more male, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Hayley Williams.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mom Jeans. profile in United States.

Audience size
650K
in United States
Gender
44.6%♀
55.4% male
Age
34.1
average years
Country rank
#31268
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mom Jeans. fans

44.6% are female, 55.4% are male, average age 34.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Mom Jeans. audience in United States
MetricValue
Female44.6%
Male55.4%
Average age34.1
Estimated audience size650,429
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mom Jeans. audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Mom Jeans. audience comes from United States.

Worldwide audience distribution share by country for Mom Jeans.
CountryShare
United States29.5%
Germany16.0%
Mexico9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mom Jeans. audience in United States is strongest.

Fig. 05

Top regions by affinity

Mom Jeans. fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.32×
02Alabama~10K1.31×
03California~100K1.25×
04Oklahoma~10K1.25×
05Kentucky~10K1.19×
06Missouri~10K1.16×
07Arkansas~7K1.16×
08New Mexico~4K1.14×
09West Virginia~4K1.13×
10Virginia~20K1.11×
11Indiana~10K1.09×
12South Carolina~10K1.09×
13Louisiana~10K1.07×
14Kansas~6K1.07×
15Mississippi~6K1.06×
16Iowa~6K1.06×
17Idaho~4K1.06×
18Illinois~30K1.05×
19Tennessee~20K1.05×
20Utah~7K1.05×
21Nebraska~4K1.05×
22North Carolina~20K1.04×
23Arizona~20K1.03×
24Ohio~20K1.00×
25Georgia~20K0.98×
26Michigan~20K0.98×
27Nevada~7K0.98×
28North Dakota~1K0.98×
29Washington~10K0.97×
30Alaska~1K0.97×
31Oregon~8K0.96×
32South Dakota~2K0.96×
33Wisconsin~10K0.94×
34Pennsylvania~20K0.93×
35Colorado~10K0.93×
36Minnesota~9K0.93×
37Maine~2K0.93×
38Connecticut~7K0.92×
39Vermont~1K0.92×
40Hawaii~3K0.91×
41Montana~2K0.91×
42Delaware~2K0.91×
43New Hampshire~2K0.89×
44New York~30K0.87×
45Rhode Island~2K0.87×
46Maryland~10K0.86×
47New Jersey~20K0.85×
48Florida~40K0.82×
49Massachusetts~10K0.80×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Mom Jeans., United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mom Jeans. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mom Jeans. audience
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio55.24×
02YellowcardMusic & Radio39.51×
03Bon IverMusic & Radio34.29×
04Good CharlotteMusic & Radio32.58×
05Jimmy Eat WorldMusic & Radio30.86×
06Hayley WilliamsMusic & Radio21.97×
07Miyamoto MusashiPolitics & Society17.76×
08Machine Gun Kelly (rapper)Music & Radio16.24×
09Arctic MonkeysMusic & Radio15.64×
10The HivesMusic & Radio15.54×
11Avenged SevenfoldMusic & Radio15.45×
12DeftonesMusic & Radio15.09×
13AdobeTechnology & Electronics14.88×
14Twenty One PilotsMusic & Radio14.22×
15Goth subcultureFashion & Accessoires7.33×
16Michael B. JordanMovies & TV7.20×
17PokémonGames3.68×
18Burger KingFood & Beverages2.49×
19RedditInternet & Social Media2.36×
20Alcoholic beveragesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mom Jeans. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mom Jeans. audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
Urban LifestyleOPEN1.33×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mom Jeans. audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mom Jeans. have in United States?

Mom Jeans. has an estimated audience of 650,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mom Jeans. fans?

44.6% of Mom Jeans. fans are female, 55.4% are male, with an average age of 34.1 years.

03

Which brands do Mom Jeans. fans like most?

Mom Jeans. fans show strongest brand affinity for Hayley Williams (21.97×), Adobe (14.88×), and Placebo (band) (55.24×) over the country average.

04

Where do Mom Jeans. fans live in United States?

Mom Jeans. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mom Jeans. fans also like?

Beyond Mom Jeans. itself, the audience over-indexes on Adobe (14.88×), Placebo (band) (55.24×), Bon Iver (34.29×), and Good Charlotte (32.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mom Jeans.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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