Music & Arts Audience in United States

Music & Arts logo

Music & Arts has an estimated audience of 1,442,314 people in United States. 50.4% are female, 49.6% are male, average age 44.7. Top regions: Texas, North Carolina, Virginia. Top brand affinities: Springfield, Illinois, Israel, Mothercare, Goop, Ken Ham.

The average Music & Arts fan in United States is 44.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, Virginia. Top brand affinities include Springfield, Illinois, Israel, Mothercare, with strongest over-indexing on Springfield, Illinois (92.35× the country average). Demographically, the Music & Arts audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of Music & Arts fans

Demographic split for Music & Arts audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.7
Estimated audience size1,442,314

Audience persona

The typical Music & Arts fan in United States is balanced, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Springfield, Illinois.

Top regions in United States

Top regions ranked by reach for Music & Arts in United States
RegionReachAffinity
Texas316,8982.56×
North Carolina137,7863.17×
Virginia119,2483.39×
Georgia108,5992.44×
Maryland89,0053.59×
Florida80,3280.82×
California76,1880.48×
New York72,3870.9×
Washington66,0602.28×
New Jersey61,9421.69×
Pennsylvania53,5541.1×
South Carolina48,1002.22×
Ohio41,9950.95×
Arizona33,4991.14×
Colorado31,9281.4×
Illinois29,0300.6×
Connecticut27,6711.91×
Mississippi23,5321.98×
Massachusetts22,1830.78×
Missouri19,4400.84×
Delaware19,0574.79×
Nevada17,6441.26×
Tennessee17,2090.59×
Louisiana13,8980.75×
Kentucky12,0530.67×
Oregon9,0060.54×
Wisconsin7,1160.33×
New Hampshire6,6501.17×
Vermont5,6182.22×
Kansas5,0710.45×
West Virginia3,7540.56×
Washington, District of Columbia3,5490.82×
Alabama3,1050.15×
Maine2,6120.51×
Indiana1,9080.07×
Michigan1,5590.04×
Oklahoma1,2840.08×
Montana1,0610.27×
Alaska8900.29×
Iowa8640.07×
Rhode Island8210.18×
Arkansas7070.06×
Utah6260.05×
New Mexico5650.08×
Idaho5200.07×
Minnesota4970.02×
Hawaii4970.08×
South Dakota4830.15×
North Dakota4710.16×
Wyoming4560.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music & Arts audience
BrandAffinityCategory
Springfield, Illinois92.35×Travel & Leisure
Israel7.15×Travel & Leisure
Mothercare9.58×Kids & Family
Goop14.54×Internet & Social Media
Ken Ham42.3×Business & Career
Governor of Michigan15.07×Politics & Society
Wok13.27×Food & Beverages
Grinch7.51×Movies & TV
Vocal harmony7.56×Music & Radio
Google Home10.25×Technology & Electronics
Hibachi12.21×Food & Beverages
Vickie Guerrero21.29×Business & Career
Gift registry18.32×Kids & Family
No Escape (1994 film)14.19×Movies & TV
headspace11.63×Health
Cherish (group)13.3×Music & Radio
Grace Slick10.45×Music & Radio
Home construction1.66×Home & Garden
Guitarist (magazine)13.15×Music & Radio
Fairy godmother8.01×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music & Arts audience
TraitClusterScore
ExtroversionTHRILL2.07
SustainabilityBALANCE1.47
Urban LifestyleOPEN1.39
Luxury OrientationPREMIUM1.38
IndulgenceJOY1.34
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Music & Arts
CountryShare
United States36.5%
United Kingdom11.8%
Japan5.6%

See Music & Arts audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Music & Arts have in United States?

Music & Arts has an estimated audience of 1,442,314 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of Music & Arts fans?

50.4% of Music & Arts fans are female, 49.6% are male, with an average age of 44.7 years.

Which brands do Music & Arts fans like most?

Music & Arts fans show strongest brand affinity for Springfield, Illinois (92.35×), Israel (7.15×), and Mothercare (9.58×) over the country average.

Where do Music & Arts fans live in United States?

Music & Arts fans in United States are most concentrated in Texas (reach 316,898), North Carolina (reach 137,786), and Virginia (reach 119,248). These three regions account for the largest share of the active audience.

What other brands do Music & Arts fans also like?

Beyond Music & Arts itself, the audience over-indexes on Israel (7.15×), Mothercare (9.58×), Goop (14.54×), and Ken Ham (42.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music & Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.