Music journalism Audience in United States

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Music journalism has an estimated audience of 380,749 people in United States. 54.4% are female, 45.6% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Mathcore, Google Home, Home construction, The Historian.

The average Music journalism fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Mathcore, Google Home, with strongest over-indexing on Dog breed (2.58× the country average). Demographically, the Music journalism audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Field of study

Demographics of Music journalism fans

Demographic split for Music journalism audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.4
Estimated audience size380,749

Audience persona

The typical Music journalism fan in United States is balanced, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Music journalism in United States
RegionReachAffinity
California29,7390.71×
New York20,6600.97×
Texas16,5870.51×
Florida10,7820.42×
Georgia7,8100.67×
Illinois7,1570.56×
Ohio6,4690.55×
Pennsylvania6,3280.49×
North Carolina6,1020.53×
New Jersey5,8540.6×
Tennessee5,0330.66×
Michigan4,8790.49×
Washington4,8590.64×
Massachusetts4,8060.64×
Virginia4,6470.5×
Arizona4,3000.55×
Maryland4,2680.65×
Arkansas3,9451.26×
Indiana3,3870.49×
Mississippi3,3311.06×
Louisiana3,2080.65×
Oklahoma2,8940.68×
Missouri2,8700.47×
Kentucky2,8480.6×
South Carolina2,8250.49×
Alabama2,7560.52×
West Virginia2,7501.55×
Connecticut2,5840.68×
Kansas2,5400.85×
Idaho2,5391.33×
Wisconsin2,5240.44×
Colorado2,5070.42×
Minnesota2,4280.45×
Hawaii2,4251.48×
Iowa2,4110.77×
Montana2,3922.26×
Rhode Island2,3701.96×
South Dakota2,3612.68×
Oregon2,3530.54×
New Hampshire2,2651.51×
Wyoming2,2243.94×
Nebraska2,2181.16×
New Mexico2,2071.16×
Nevada2,2000.6×
Maine2,1861.6×
Utah2,1590.63×
Vermont2,1523.22×
Delaware1,9591.86×
Washington, District of Columbia1,7681.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music journalism audience
BrandAffinityCategory
Dog breed2.58×Pets & Animals
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Home construction1.81×Home & Garden
The Historian16.48×Literature
3D printing2.67×Technology & Electronics
Springfield, Illinois11.47×Travel & Leisure
Natural rubber1.94×Cars & Mobility
Winemaking3.63×Food & Beverages
Eurail16.57×Cars & Mobility
Unique Gifts1.77×Shopping
Atkins diet3.84×Health
Bank account1.65×Business & Career
Ayrton Senna6.21×Sports
Parral, Chihuahua9.01×Travel & Leisure
Birthday Gifts1.8×Kids & Family
Magazine (band)3.33×Music & Radio
IS (Infinite Stratos)1.78×Literature
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music journalism audience
TraitClusterScore
Early Adopter MentalityPOWER2.43
PatriotismCONSERVATISM1.98
TraditionCONSERVATISM1.92
IndividualismJOY1.68
SustainabilityBALANCE1.64
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Music journalism
CountryShare
United States43.0%
United Kingdom14.1%
Iraq6.2%

See Music journalism audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Music journalism have in United States?

Music journalism has an estimated audience of 380,749 people in United States, concentrated in California and New York.

What is the gender split and age of Music journalism fans?

54.4% of Music journalism fans are female, 45.6% are male, with an average age of 41.4 years.

Which brands do Music journalism fans like most?

Music journalism fans show strongest brand affinity for Dog breed (2.58×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Music journalism fans live in United States?

Music journalism fans in United States are most concentrated in California (reach 29,739), New York (reach 20,660), and Texas (reach 16,587). These three regions account for the largest share of the active audience.

What other brands do Music journalism fans also like?

Beyond Music journalism itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), Home construction (1.81×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.