Music therapy Audience in United States

Music therapy logo

Music therapy has an estimated audience of 2,077,161 people in United States. 66.7% are female, 33.3% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Noodle (Gorillaz), Historic site, Fairy godmother, Electrolyte.

The average Music therapy fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Noodle (Gorillaz), Historic site, with strongest over-indexing on JDSU (23.14× the country average). Demographically, the Music therapy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Music therapy fans

Demographic split for Music therapy audience in United States
MetricValue
Female66.7%
Male33.3%
Average age43.9
Estimated audience size2,077,161

Audience persona

The typical Music therapy fan in United States is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Music therapy in United States
RegionReachAffinity
California246,6071.08×
Texas183,6251.03×
Florida153,0251.09×
New York129,5011.12×
Pennsylvania78,6881.13×
Illinois72,9741.05×
Georgia69,9691.09×
Ohio69,9161.09×
North Carolina67,3071.08×
New Jersey57,5911.09×
Michigan57,2831.05×
Virginia54,3141.07×
Indiana53,6261.41×
Tennessee50,3271.21×
Massachusetts49,1981.2×
Arizona48,8111.15×
Missouri42,4521.27×
Maryland41,2801.16×
Minnesota38,2371.28×
Washington37,5950.9×
Colorado33,0111.01×
Wisconsin32,3071.03×
South Carolina28,2710.9×
Kentucky28,0061.08×
Oklahoma27,8311.21×
Louisiana26,6691×
Alabama26,0160.9×
Connecticut22,6621.09×
Oregon22,5300.95×
Utah19,8291.07×
Mississippi19,6761.15×
Kansas17,9311.1×
Nevada17,5920.88×
Iowa16,1550.94×
Arkansas14,3890.84×
New Mexico10,0170.96×
Nebraska9,9890.96×
West Virginia9,4100.97×
New Hampshire9,2221.13×
Idaho9,1470.88×
Hawaii6,8150.76×
Washington, District of Columbia6,3191.01×
Rhode Island5,9100.89×
Maine5,4340.73×
Delaware4,7990.84×
South Dakota3,5720.74×
North Dakota3,3950.8×
Montana3,1880.55×
Alaska2,9650.67×
Vermont2,7130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music therapy audience
BrandAffinityCategory
JDSU23.14×Business & Career
Noodle (Gorillaz)11.82×Music & Radio
Historic site13.17×Arts & Culture
Fairy godmother20.49×Literature
Electrolyte11.44×Health
Mathcore17.91×Music & Radio
NBC10 Philadelphia18.25×Movies & TV
Goop10.05×Internet & Social Media
Harlow21×Travel & Leisure
Hibachi14×Food & Beverages
Hipster16.39×Politics & Society
Governor of Michigan12.32×Politics & Society
Vocal harmony7.07×Music & Radio
La Jolla13.83×Travel & Leisure
Google Home9.48×Technology & Electronics
Grinch5.67×Movies & TV
Guitarist (magazine)16.03×Music & Radio
Hardik Pandya19.48×Sports
Elsword20×Games
The Historian18.33×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music therapy audience
TraitClusterScore
Healthy LifestyleBALANCE2.34
MindfulnessBALANCE1.95
SpiritualityBALANCE1.47
SustainabilityBALANCE1.34
TravellingTHRILL1.29
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Music therapy
CountryShare
United States19.6%
Brazil15.4%
Italy6.8%

See Music therapy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Music therapy have in United States?

Music therapy has an estimated audience of 2,077,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Music therapy fans?

66.7% of Music therapy fans are female, 33.3% are male, with an average age of 43.9 years.

Which brands do Music therapy fans like most?

Music therapy fans show strongest brand affinity for JDSU (23.14×), Noodle (Gorillaz) (11.82×), and Historic site (13.17×) over the country average.

Where do Music therapy fans live in United States?

Music therapy fans in United States are most concentrated in California (reach 246,607), Texas (reach 183,625), and Florida (reach 153,025). These three regions account for the largest share of the active audience.

What other brands do Music therapy fans also like?

Beyond Music therapy itself, the audience over-indexes on Noodle (Gorillaz) (11.82×), Historic site (13.17×), Fairy godmother (20.49×), and Electrolyte (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.