Rascasse Audience Intelligence

Music therapy Audience in United States

A data profile of the people who buy, follow and care about Music therapy in United States — modelled from more than twelve digital signal sources. Music therapy has an estimated audience of 2,077,161 people in United States.

#6204among Topic in United States#487in Health

The average Music therapy fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Petco, Voltaire, Reddit, with strongest over-indexing on Petco (4.02× the country average).

Demographically, the Music therapy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music therapy fan in United States is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Petco.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music therapy profile in United States.

Audience size
2.1M
in United States
Gender
66.7%♀
33.3% male
Age
43.9
average years
Country rank
#13835
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music therapy fans

66.7% are female, 33.3% are male, average age 43.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Music therapy audience in United States
MetricValue
Female66.7%
Male33.3%
Average age43.9
Estimated audience size2,077,161
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Music therapy audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4925%
50+31%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Music therapy audience comes from United States.

Worldwide audience distribution share by country for Music therapy
CountryShare
United States19.6%
Brazil15.4%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music therapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Music therapy fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~50K1.38×
02Mississippi~20K1.24×
03Minnesota~40K1.18×
04Missouri~40K1.16×
05Pennsylvania~80K1.14×
06Kansas~20K1.11×
07Tennessee~50K1.10×
08Massachusetts~40K1.10×
09Oklahoma~30K1.10×
10Maryland~40K1.09×
11New York~100K1.08×
12Ohio~70K1.08×
13Connecticut~20K1.08×
14Utah~20K1.08×
15North Carolina~70K1.06×
16New Jersey~60K1.06×
17Virginia~50K1.05×
18Arizona~40K1.05×
19Kentucky~30K1.05×
20Texas~200K1.04×
21Georgia~70K1.04×
22Wisconsin~30K1.04×
23Nebraska~10K1.04×
24Illinois~70K1.03×
25New Mexico~10K1.02×
26New Hampshire~8K1.02×
27Louisiana~30K1.01×
28California~200K1.00×
29Iowa~20K0.99×
30Florida~100K0.98×
31Michigan~50K0.98×
32West Virginia~9K0.98×
33North Dakota~4K0.98×
34Rhode Island~6K0.97×
35South Carolina~30K0.96×
36Arkansas~20K0.96×
37Delaware~6K0.96×
38Alabama~30K0.95×
39Colorado~30K0.94×
40South Dakota~5K0.94×
41Vermont~3K0.94×
42Oregon~20K0.93×
43Idaho~10K0.92×
44Washington, District of Columbia~6K0.92×
45Alaska~4K0.90×
46Hawaii~8K0.88×
47Washington~40K0.87×
48Nevada~20K0.86×
49Maine~6K0.85×
50Montana~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Music therapy, United States
0.85×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music therapy audience
#·InterestCategoryAffinity×
01Albert CamusLiterature20.00×
02Victor HugoPolitics & Society20.00×
03CitizenMTravel & Leisure20.00×
04VoltaireLiterature18.83×
05BodrumTravel & Leisure11.25×
06Relaxation techniqueHealth4.75×
07PetcoShopping4.02×
08Maine CoonPets & Animals3.61×
09Sustainable energyHome & Garden3.19×
10Renewable energyBusiness & Career2.57×
11FedExBusiness & Career2.39×
12RedditInternet & Social Media2.26×
13Charitable organizationPolitics & Society2.10×
14GeneticsKids & Family2.02×
15TraditionPolitics & Society1.92×
16Nonprofit organizationPolitics & Society1.83×
17Planet FitnessSports1.58×
18McDonald'sFood & Beverages1.56×
19Whole Foods MarketShopping1.51×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music therapy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
SustainabilityBALANCE1.73×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music therapy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Risk AppetiteTHRILL0.92×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music therapy have in United States?

Music therapy has an estimated audience of 2,077,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music therapy fans?

66.7% of Music therapy fans are female, 33.3% are male, with an average age of 43.9 years.

03

Which brands do Music therapy fans like most?

Music therapy fans show strongest brand affinity for Petco (4.02×), Voltaire (18.83×), and Reddit (2.26×) over the country average.

04

Where do Music therapy fans live in United States?

Music therapy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Music therapy fans also like?

Beyond Music therapy itself, the audience over-indexes on Voltaire (18.83×), Reddit (2.26×), Bodrum (11.25×), and Albert Camus (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Music therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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