Music therapy Audience in United States

Music therapy has an estimated audience of 2,077,161 people in United States. 66.7% are female, 33.3% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Google News, Enterprise Rent-A-Car, Autism Awareness.

The average Music therapy fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Google News, with strongest over-indexing on Indeed.com (16.81× the country average). Demographically, the Music therapy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Music therapy fans

Demographic split for Music therapy audience in United States
MetricValue
Female66.7%
Male33.3%
Average age43.9
Estimated audience size2,077,161

Audience persona

The typical Music therapy fan in United States is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Music therapy in United States
RegionReachAffinity
California246,6071.08×
Texas183,6251.03×
Florida153,0251.09×
New York129,5011.12×
Pennsylvania78,6881.13×
Illinois72,9741.05×
Georgia69,9691.09×
Ohio69,9161.09×
North Carolina67,3071.08×
New Jersey57,5911.09×
Michigan57,2831.05×
Virginia54,3141.07×
Indiana53,6261.41×
Tennessee50,3271.21×
Massachusetts49,1981.2×
Arizona48,8111.15×
Missouri42,4521.27×
Maryland41,2801.16×
Minnesota38,2371.28×
Washington37,5950.9×
Colorado33,0111.01×
Wisconsin32,3071.03×
South Carolina28,2710.9×
Kentucky28,0061.08×
Oklahoma27,8311.21×
Louisiana26,6691×
Alabama26,0160.9×
Connecticut22,6621.09×
Oregon22,5300.95×
Utah19,8291.07×
Mississippi19,6761.15×
Kansas17,9311.1×
Nevada17,5920.88×
Iowa16,1550.94×
Arkansas14,3890.84×
New Mexico10,0170.96×
Nebraska9,9890.96×
West Virginia9,4100.97×
New Hampshire9,2221.13×
Idaho9,1470.88×
Hawaii6,8150.76×
Washington, District of Columbia6,3191.01×
Rhode Island5,9100.89×
Maine5,4340.73×
Delaware4,7990.84×
South Dakota3,5720.74×
North Dakota3,3950.8×
Montana3,1880.55×
Alaska2,9650.67×
Vermont2,7130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music therapy audience
BrandAffinityCategory
Indeed.com16.81×Business & Career
Google Maps12.94×Internet & Social Media
Google News18.49×News
Enterprise Rent-A-Car13.93×Cars & Mobility
Autism Awareness19.03×Health
DuckDuckGo17.2×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One7.39×Business & Career
Khan Academy15.35×Business & Career
DocuSign20.68×Technology & Electronics
AccuWeather11.3×Home & Garden
StubHub15.95×Travel & Leisure
ICloud16.04×Technology & Electronics
Depop21.39×Fashion & Accessoires
Beetlejuice8×Movies & TV
Apple Store12.84×Shopping
Zac Efron15.44×Movies & TV
Olivia Wilde28.3×Movies & TV
National Rugby League23.14×Sports
Forrest Gump22.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music therapy audience
TraitClusterScore
Healthy LifestyleBALANCE2.34
MindfulnessBALANCE1.95
SpiritualityBALANCE1.47
SustainabilityBALANCE1.34
TravellingTHRILL1.29
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Music therapy
CountryShare
United States19.6%
Brazil15.4%
Italy6.8%

See Music therapy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Music therapy have in United States?

Music therapy has an estimated audience of 2,077,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Music therapy fans?

66.7% of Music therapy fans are female, 33.3% are male, with an average age of 43.9 years.

Which brands do Music therapy fans like most?

Music therapy fans show strongest brand affinity for Indeed.com (16.81×), Google Maps (12.94×), and Google News (18.49×) over the country average.

Where do Music therapy fans live in United States?

Music therapy fans in United States are most concentrated in California (reach 246,607), Texas (reach 183,625), and Florida (reach 153,025). These three regions account for the largest share of the active audience.

What other brands do Music therapy fans also like?

Beyond Music therapy itself, the audience over-indexes on Google Maps (12.94×), Google News (18.49×), Enterprise Rent-A-Car (13.93×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.