Napoleon Hill Audience in United States

Napoleon Hill has an estimated audience of 721,801 people in United States. 51.3% are female, 48.7% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Kia Sportage, Capital One, Enterprise Rent-A-Car.
The average Napoleon Hill fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Kia Sportage, with strongest over-indexing on Indeed.com (12.85× the country average). Demographically, the Napoleon Hill audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Author
Demographics of Napoleon Hill fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.3 |
| Estimated audience size | 721,801 |
Audience persona
The typical Napoleon Hill fan in United States is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 113,198 | 1.43× |
| Texas | 80,548 | 1.3× |
| Florida | 76,016 | 1.56× |
| New York | 52,552 | 1.3× |
| Georgia | 30,243 | 1.36× |
| Illinois | 26,643 | 1.11× |
| North Carolina | 23,826 | 1.1× |
| Pennsylvania | 23,247 | 0.96× |
| New Jersey | 21,752 | 1.18× |
| Virginia | 20,536 | 1.17× |
| Ohio | 20,187 | 0.91× |
| Arizona | 18,430 | 1.25× |
| Michigan | 17,700 | 0.94× |
| Tennessee | 15,854 | 1.09× |
| Massachusetts | 15,448 | 1.09× |
| Maryland | 14,599 | 1.18× |
| Washington | 14,345 | 0.99× |
| Colorado | 12,693 | 1.12× |
| Indiana | 11,661 | 0.88× |
| Missouri | 11,005 | 0.95× |
| South Carolina | 10,100 | 0.93× |
| Alabama | 9,913 | 0.98× |
| Nevada | 9,904 | 1.42× |
| Louisiana | 9,264 | 1× |
| Oregon | 9,143 | 1.11× |
| Minnesota | 9,067 | 0.88× |
| Utah | 9,057 | 1.4× |
| Wisconsin | 8,718 | 0.8× |
| Connecticut | 7,901 | 1.09× |
| Oklahoma | 7,614 | 0.95× |
| Kansas | 7,277 | 1.28× |
| Kentucky | 7,119 | 0.79× |
| Arkansas | 5,277 | 0.89× |
| Mississippi | 4,966 | 0.84× |
| Iowa | 4,476 | 0.75× |
| Idaho | 3,637 | 1× |
| Hawaii | 3,475 | 1.12× |
| New Mexico | 3,355 | 0.93× |
| Nebraska | 3,243 | 0.9× |
| Washington, District of Columbia | 2,543 | 1.17× |
| New Hampshire | 2,252 | 0.79× |
| West Virginia | 2,050 | 0.61× |
| Rhode Island | 1,919 | 0.84× |
| Maine | 1,758 | 0.68× |
| Delaware | 1,690 | 0.85× |
| Montana | 1,364 | 0.68× |
| Alaska | 1,284 | 0.83× |
| South Dakota | 1,035 | 0.62× |
| North Dakota | 941 | 0.63× |
| Vermont | 818 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 12.85× | Business & Career |
| Google Maps | 11.31× | Internet & Social Media |
| Kia Sportage | 55.91× | Cars & Mobility |
| Capital One | 7.44× | Business & Career |
| Enterprise Rent-A-Car | 10.37× | Cars & Mobility |
| Apple Store | 12.1× | Shopping |
| Honda HR-V | 37.27× | Cars & Mobility |
| Horoscope | 13.08× | Health |
| HubSpot | 19.82× | Internet & Social Media |
| Houston Astros | 11.23× | Sports |
| DeviantArt | 9.14× | Internet & Social Media |
| Jeff Bezos | 14.48× | Business & Career |
| Google News | 7.49× | News |
| Passive income | 13.54× | Business & Career |
| Pre-school playgroup | 41.66× | Kids & Family |
| Charles Barkley | 23.39× | Sports |
| Khan Academy | 10.18× | Business & Career |
| MailChimp | 18.98× | Internet & Social Media |
| ICloud | 11.1× | Technology & Electronics |
| MetaTrader 4 | 29.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.53 |
| Luxury Orientation | PREMIUM | 3.47 |
| LGBTQ+ Identity | OPEN | 2.36 |
| Mindfulness | BALANCE | 1.92 |
| Design Affinity | PREMIUM | 1.91 |
| Family Orientation | CONSERVATISM | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.7% |
| United States | 25.1% |
| India | 5.5% |
See Napoleon Hill audiences in other countries
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Frequently asked questions
How many fans does Napoleon Hill have in United States?
Napoleon Hill has an estimated audience of 721,801 people in United States, concentrated in California and Texas.
What is the gender split and age of Napoleon Hill fans?
51.3% of Napoleon Hill fans are female, 48.7% are male, with an average age of 38.3 years.
Which brands do Napoleon Hill fans like most?
Napoleon Hill fans show strongest brand affinity for Indeed.com (12.85×), Google Maps (11.31×), and Kia Sportage (55.91×) over the country average.
Where do Napoleon Hill fans live in United States?
Napoleon Hill fans in United States are most concentrated in California (reach 113,198), Texas (reach 80,548), and Florida (reach 76,016). These three regions account for the largest share of the active audience.
What other brands do Napoleon Hill fans also like?
Beyond Napoleon Hill itself, the audience over-indexes on Google Maps (11.31×), Kia Sportage (55.91×), Capital One (7.44×), and Enterprise Rent-A-Car (10.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Napoleon Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.