National Museum of African American History and Culture Audience in United States

National Museum of African American History and Culture has an estimated audience of 312,547 people in United States. 71.5% are female, 28.5% are male, average age 36.7. Top regions: Washington, District of Columbia, Maryland, Virginia. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Electrolyte.
The average National Museum of African American History and Culture fan in United States is 36.7 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Maryland, Virginia. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the National Museum of African American History and Culture audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of National Museum of African American History and Culture fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 36.7 |
| Estimated audience size | 312,547 |
Audience persona
The typical National Museum of African American History and Culture fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Washington, District of Columbia | 34,537 | 36.76× |
| Maryland | 17,167 | 3.19× |
| Virginia | 17,063 | 2.24× |
| New York | 6,808 | 0.39× |
| California | 5,110 | 0.15× |
| Pennsylvania | 3,922 | 0.37× |
| Florida | 3,703 | 0.18× |
| North Carolina | 3,611 | 0.38× |
| Texas | 3,527 | 0.13× |
| New Jersey | 2,831 | 0.36× |
| Georgia | 2,824 | 0.29× |
| Illinois | 2,568 | 0.25× |
| Massachusetts | 1,847 | 0.3× |
| Ohio | 1,753 | 0.18× |
| Michigan | 1,422 | 0.17× |
| Tennessee | 1,302 | 0.21× |
| South Carolina | 1,169 | 0.25× |
| Washington | 982 | 0.16× |
| Connecticut | 911 | 0.29× |
| Missouri | 851 | 0.17× |
| Louisiana | 844 | 0.21× |
| Indiana | 807 | 0.14× |
| Alabama | 745 | 0.17× |
| Colorado | 688 | 0.14× |
| Minnesota | 686 | 0.15× |
| Wisconsin | 619 | 0.13× |
| Delaware | 614 | 0.71× |
| Arizona | 599 | 0.09× |
| Kentucky | 520 | 0.13× |
| Oregon | 471 | 0.13× |
| Mississippi | 391 | 0.15× |
| Oklahoma | 326 | 0.09× |
| Arkansas | 316 | 0.12× |
| Iowa | 304 | 0.12× |
| Utah | 301 | 0.11× |
| Nevada | 300 | 0.1× |
| Kansas | 294 | 0.12× |
| West Virginia | 273 | 0.19× |
| Rhode Island | 257 | 0.26× |
| Maine | 188 | 0.17× |
| New Hampshire | 175 | 0.14× |
| Nebraska | 171 | 0.11× |
| New Mexico | 157 | 0.1× |
| Hawaii | 137 | 0.1× |
| Vermont | 115 | 0.21× |
| Idaho | 113 | 0.07× |
| Alaska | 57 | 0.09× |
| Montana | 57 | 0.07× |
| South Dakota | 53 | 0.07× |
| North Dakota | 48 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Historic site | 7.91× | Arts & Culture |
| Google Home | 11.64× | Technology & Electronics |
| Electrolyte | 6.82× | Health |
| UK garage | 7.01× | Music & Radio |
| Minnesota | 2.1× | Travel & Leisure |
| Guitarist (magazine) | 12.61× | Music & Radio |
| Vocal harmony | 4.87× | Music & Radio |
| The Historian | 16.48× | Literature |
| Israel | 2.05× | Travel & Leisure |
| Natural rubber | 1.82× | Cars & Mobility |
| Grinch | 3.45× | Movies & TV |
| Isometric exercise | 7.17× | Sports |
| Fairy godmother | 5.99× | Literature |
| Bank account | 1.87× | Business & Career |
| Eurail | 16.57× | Cars & Mobility |
| Home staging | 3.43× | Home & Garden |
| Governor of Michigan | 4.71× | Politics & Society |
| On the Border Mexican Grill & Cantina | 4.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.39 |
| Patriotism | CONSERVATISM | 2.24 |
| Design Affinity | PREMIUM | 2.23 |
| Luxury Orientation | PREMIUM | 1.99 |
| Family Orientation | CONSERVATISM | 1.69 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| United Kingdom | 19.4% |
| Canada | 1.0% |
See National Museum of African American History and Culture audiences in other countries
- National Museum of African American History and Culture — Germany
- National Museum of African American History and Culture — United Kingdom
- National Museum of African American History and Culture — France
- National Museum of African American History and Culture — Italy
- National Museum of African American History and Culture — Spain
- National Museum of African American History and Culture — Brazil
- National Museum of African American History and Culture — Japan
- National Museum of African American History and Culture — South Korea
- National Museum of African American History and Culture — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does National Museum of African American History and Culture have in United States?
National Museum of African American History and Culture has an estimated audience of 312,547 people in United States, concentrated in Washington, District of Columbia and Maryland.
What is the gender split and age of National Museum of African American History and Culture fans?
71.5% of National Museum of African American History and Culture fans are female, 28.5% are male, with an average age of 36.7 years.
Which brands do National Museum of African American History and Culture fans like most?
National Museum of African American History and Culture fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (7.91×) over the country average.
Where do National Museum of African American History and Culture fans live in United States?
National Museum of African American History and Culture fans in United States are most concentrated in Washington, District of Columbia (reach 34,537), Maryland (reach 17,167), and Virginia (reach 17,063). These three regions account for the largest share of the active audience.
What other brands do National Museum of African American History and Culture fans also like?
Beyond National Museum of African American History and Culture itself, the audience over-indexes on Mathcore (18.06×), Historic site (7.91×), Google Home (11.64×), and Electrolyte (6.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Museum of African American History and Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.