Rascasse Audience Intelligence

National Museum of African American History and Culture Audience in United States

A data profile of the people who buy, follow and care about National Museum of African American History and Culture in United States — modelled from more than twelve digital signal sources. National Museum of African American History and Culture has an estimated audience of 312,547 people in United States.

#84among Museum in United States#5561among POI in United States#466in Arts & Culture

The average National Museum of African American History and Culture fan in United States is 36.7 years old, more female, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Maryland, Virginia.

Top brand affinities include Hair Extensions, Google Voice, Motivational speaking, with strongest over-indexing on Hair Extensions (9.1× the country average).

Demographically, the National Museum of African American History and Culture audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Museum of African American History and Culture fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Hair Extensions.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Museum of African American History and Culture profile in United States.

Audience size
313K
in United States
Gender
71.5%♀
28.5% male
Age
36.7
average years
Country rank
#47319
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Museum of African American History and Culture fans

71.5% are female, 28.5% are male, average age 36.7.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for National Museum of African American History and Culture audience in United States
MetricValue
Female71.5%
Male28.5%
Average age36.7
Estimated audience size312,547
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the National Museum of African American History and Culture audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3914%
40-4916%
50+20%
Fig. 04

Worldwide distribution

74.8%

of the worldwide National Museum of African American History and Culture audience comes from United States.

Worldwide audience distribution share by country for National Museum of African American History and Culture
CountryShare
United States74.8%
United Kingdom19.4%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Museum of African American History and Culture audience in United States is strongest.

Fig. 05

Top regions by affinity

National Museum of African American History and Culture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K41.16×
02Maryland~10K2.63×
03Virginia~10K1.82×
04Wyoming<1K0.79×
05North Dakota<1K0.75×
06Alaska<1K0.74×
07South Dakota<1K0.73×
08Montana<1K0.69×
09Idaho<1K0.60×
10Delaware<1K0.58×
11Hawaii<1K0.54×
12New Mexico<1K0.51×
13Maine<1K0.50×
14New Hampshire<1K0.48×
15Nebraska<1K0.47×
16Rhode Island<1K0.47×
17West Virginia<1K0.46×
18Iowa~1K0.39×
19Arkansas<1K0.38×
20Mississippi<1K0.38×
21Kansas<1K0.37×
22Oklahoma~1K0.36×
23Utah<1K0.35×
24Nevada<1K0.33×
25Kentucky~1K0.30×
26Connecticut<1K0.30×
27Louisiana~1K0.29×
28North Carolina~3K0.28×
29Oregon~1K0.28×
30Pennsylvania~3K0.27×
31New Jersey~2K0.27×
32New York~5K0.26×
33South Carolina~1K0.26×
34Alabama~1K0.26×
35Massachusetts~2K0.25×
36Wisconsin~1K0.25×
37Georgia~2K0.24×
38Missouri~1K0.24×
39Minnesota~1K0.24×
40Tennessee~1K0.23×
41Arizona~1K0.22×
42Indiana~1K0.22×
43Colorado~1K0.22×
44Illinois~2K0.20×
45Washington~1K0.20×
46Ohio~2K0.19×
47Michigan~2K0.19×
48Florida~3K0.15×
49California~4K0.12×
50Texas~3K0.12×
Fig. 06

Affinity by region

Affinity by region — National Museum of African American History and Culture, United States
0.12×1.00×41.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Museum of African American History and Culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Museum of African American History and Culture audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media23.97×
02CubismArts & Culture20.00×
03Georgia O'KeeffeArts & Culture14.32×
04BodrumTravel & Leisure12.73×
05Google VoiceTechnology & Electronics12.37×
06John GoodmanMovies & TV9.32×
07Hair ExtensionsBeauty & Wellness9.10×
08Tyler PerryMovies & TV7.88×
09MelaninBeauty & Wellness7.87×
10Motivational speakingBusiness & Career6.83×
11Teyana TaylorMovies & TV5.75×
12Michael B. JordanMovies & TV5.02×
13Social changePolitics & Society4.93×
14Self-loveHealth4.09×
15PedicureBeauty & Wellness4.00×
16Sustainable energyHome & Garden3.87×
17FedExBusiness & Career2.97×
18High-definition televisionTechnology & Electronics2.77×
19ConcertsMusic & Radio2.35×
20Trader Joe'sShopping2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Museum of African American History and Culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Museum of African American History and Culture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Family OrientationCONSERVATISM1.92×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Museum of African American History and Culture audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Museum of African American History and Culture have in United States?

National Museum of African American History and Culture has an estimated audience of 312,547 people in United States, concentrated in Washington, District of Columbia and Maryland.

02

What is the gender split and age of National Museum of African American History and Culture fans?

71.5% of National Museum of African American History and Culture fans are female, 28.5% are male, with an average age of 36.7 years.

03

Which brands do National Museum of African American History and Culture fans like most?

National Museum of African American History and Culture fans show strongest brand affinity for Hair Extensions (9.1×), Google Voice (12.37×), and Motivational speaking (6.83×) over the country average.

04

Where do National Museum of African American History and Culture fans live in United States?

National Museum of African American History and Culture fans in United States are most concentrated in Washington, District of Columbia (reach ~40K), Maryland (reach ~10K), and Virginia (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do National Museum of African American History and Culture fans also like?

Beyond National Museum of African American History and Culture itself, the audience over-indexes on Google Voice (12.37×), Motivational speaking (6.83×), Self-love (4.09×), and Melanin (7.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of African American History and Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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