National Museum of African American History and Culture Audience in United States

National Museum of African American History and Culture logo

National Museum of African American History and Culture has an estimated audience of 312,547 people in United States. 71.5% are female, 28.5% are male, average age 36.7. Top regions: Washington, District of Columbia, Maryland, Virginia. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Electrolyte.

The average National Museum of African American History and Culture fan in United States is 36.7 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Maryland, Virginia. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the National Museum of African American History and Culture audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Museum of African American History and Culture fans

Demographic split for National Museum of African American History and Culture audience in United States
MetricValue
Female71.5%
Male28.5%
Average age36.7
Estimated audience size312,547

Audience persona

The typical National Museum of African American History and Culture fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for National Museum of African American History and Culture in United States
RegionReachAffinity
Washington, District of Columbia34,53736.76×
Maryland17,1673.19×
Virginia17,0632.24×
New York6,8080.39×
California5,1100.15×
Pennsylvania3,9220.37×
Florida3,7030.18×
North Carolina3,6110.38×
Texas3,5270.13×
New Jersey2,8310.36×
Georgia2,8240.29×
Illinois2,5680.25×
Massachusetts1,8470.3×
Ohio1,7530.18×
Michigan1,4220.17×
Tennessee1,3020.21×
South Carolina1,1690.25×
Washington9820.16×
Connecticut9110.29×
Missouri8510.17×
Louisiana8440.21×
Indiana8070.14×
Alabama7450.17×
Colorado6880.14×
Minnesota6860.15×
Wisconsin6190.13×
Delaware6140.71×
Arizona5990.09×
Kentucky5200.13×
Oregon4710.13×
Mississippi3910.15×
Oklahoma3260.09×
Arkansas3160.12×
Iowa3040.12×
Utah3010.11×
Nevada3000.1×
Kansas2940.12×
West Virginia2730.19×
Rhode Island2570.26×
Maine1880.17×
New Hampshire1750.14×
Nebraska1710.11×
New Mexico1570.1×
Hawaii1370.1×
Vermont1150.21×
Idaho1130.07×
Alaska570.09×
Montana570.07×
South Dakota530.07×
North Dakota480.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Museum of African American History and Culture audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Historic site7.91×Arts & Culture
Google Home11.64×Technology & Electronics
Electrolyte6.82×Health
UK garage7.01×Music & Radio
Minnesota2.1×Travel & Leisure
Guitarist (magazine)12.61×Music & Radio
Vocal harmony4.87×Music & Radio
The Historian16.48×Literature
Israel2.05×Travel & Leisure
Natural rubber1.82×Cars & Mobility
Grinch3.45×Movies & TV
Isometric exercise7.17×Sports
Fairy godmother5.99×Literature
Bank account1.87×Business & Career
Eurail16.57×Cars & Mobility
Home staging3.43×Home & Garden
Governor of Michigan4.71×Politics & Society
On the Border Mexican Grill & Cantina4.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Museum of African American History and Culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
PatriotismCONSERVATISM2.24
Design AffinityPREMIUM2.23
Luxury OrientationPREMIUM1.99
Family OrientationCONSERVATISM1.69
IndulgenceJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for National Museum of African American History and Culture
CountryShare
United States74.9%
United Kingdom19.4%
Canada1.0%

See National Museum of African American History and Culture audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Museum of African American History and Culture have in United States?

National Museum of African American History and Culture has an estimated audience of 312,547 people in United States, concentrated in Washington, District of Columbia and Maryland.

What is the gender split and age of National Museum of African American History and Culture fans?

71.5% of National Museum of African American History and Culture fans are female, 28.5% are male, with an average age of 36.7 years.

Which brands do National Museum of African American History and Culture fans like most?

National Museum of African American History and Culture fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (7.91×) over the country average.

Where do National Museum of African American History and Culture fans live in United States?

National Museum of African American History and Culture fans in United States are most concentrated in Washington, District of Columbia (reach 34,537), Maryland (reach 17,167), and Virginia (reach 17,063). These three regions account for the largest share of the active audience.

What other brands do National Museum of African American History and Culture fans also like?

Beyond National Museum of African American History and Culture itself, the audience over-indexes on Mathcore (18.06×), Historic site (7.91×), Google Home (11.64×), and Electrolyte (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of African American History and Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.