National Security Agency Audience in United States

National Security Agency logo

National Security Agency has an estimated audience of 396,090 people in United States. 37.3% are female, 62.7% are male, average age 42.0. Top regions: Maryland, California, Texas. Top brand affinities: Vocal harmony, Urban Outfitters, Israel, Zoo Tycoon (series), Historic site.

The average National Security Agency fan in United States is 42.0 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Vocal harmony, Urban Outfitters, Israel, with strongest over-indexing on Vocal harmony (5.3× the country average). Demographically, the National Security Agency audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of National Security Agency fans

Demographic split for National Security Agency audience in United States
MetricValue
Female37.3%
Male62.7%
Average age42.0
Estimated audience size396,090

Audience persona

The typical National Security Agency fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for National Security Agency in United States
RegionReachAffinity
Maryland63,9439.39×
California34,7580.8×
Texas27,0770.8×
Virginia22,9792.38×
Florida21,6080.81×
New York19,2490.87×
Georgia10,9730.9×
Pennsylvania9,8700.74×
North Carolina9,0410.76×
Illinois9,0200.68×
Ohio7,4340.61×
New Jersey7,3970.73×
Washington6,9370.87×
Washington, District of Columbia6,8035.71×
Massachusetts6,5620.84×
Michigan5,8680.57×
Tennessee5,7860.73×
Colorado5,5790.89×
Arizona5,4230.67×
Indiana4,1580.57×
South Carolina4,1360.69×
Missouri3,9650.62×
Alabama3,6090.65×
Minnesota3,4590.61×
Louisiana3,2810.64×
Kentucky3,1190.63×
Oklahoma2,9510.67×
Wisconsin2,8160.47×
Hawaii2,8091.65×
Connecticut2,7050.68×
Oregon2,6790.59×
Utah2,5550.72×
Nevada2,3260.61×
Mississippi2,0970.64×
Arkansas1,9370.59×
Kansas1,8550.59×
Iowa1,6090.49×
New Mexico1,4170.71×
West Virginia1,3850.75×
Nebraska1,1730.59×
Idaho1,0870.55×
Maine9360.66×
Rhode Island9090.72×
Alaska8641.02×
New Hampshire8560.55×
Delaware8390.77×
South Dakota5940.65×
Montana5420.49×
North Dakota4340.53×
Vermont3790.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Security Agency audience
BrandAffinityCategory
Vocal harmony5.3×Music & Radio
Urban Outfitters2.11×Shopping
Israel2.14×Travel & Leisure
Zoo Tycoon (series)20×Games
Historic site4.04×Arts & Culture
Grinch3.66×Movies & TV
Governor of Michigan6.71×Politics & Society
Goop4.18×Internet & Social Media
Nuts (film)4.08×Movies & TV
Mangaka2.86×Literature
Wok4.25×Food & Beverages
Grammarly2.84×Business & Career
Jesse Plemons2.08×Movies & TV
El Paso County, Colorado7.63×Travel & Leisure
Kendra Scott1.7×Fashion & Accessoires
Hibachi4.51×Food & Beverages
Wikia1.95×Internet & Social Media
Fairy godmother4.06×Literature
Jeep Wagoneer3.05×Cars & Mobility
Google Home3.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Security Agency audience
TraitClusterScore
PatriotismCONSERVATISM3.03
Need for SecurityCONSERVATISM1.95
Risk AppetiteTHRILL1.53
Early Adopter MentalityPOWER1.53
Career OrientationPOWER1.5
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for National Security Agency
CountryShare
United States46.3%
Germany7.6%
Italy5.6%

See National Security Agency audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does National Security Agency have in United States?

National Security Agency has an estimated audience of 396,090 people in United States, concentrated in Maryland and California.

What is the gender split and age of National Security Agency fans?

37.3% of National Security Agency fans are female, 62.7% are male, with an average age of 42.0 years.

Which brands do National Security Agency fans like most?

National Security Agency fans show strongest brand affinity for Vocal harmony (5.3×), Urban Outfitters (2.11×), and Israel (2.14×) over the country average.

Where do National Security Agency fans live in United States?

National Security Agency fans in United States are most concentrated in Maryland (reach 63,943), California (reach 34,758), and Texas (reach 27,077). These three regions account for the largest share of the active audience.

What other brands do National Security Agency fans also like?

Beyond National Security Agency itself, the audience over-indexes on Urban Outfitters (2.11×), Israel (2.14×), Zoo Tycoon (series) (20×), and Historic site (4.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Security Agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.