Natural fiber Audience in United States

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Natural fiber has an estimated audience of 1,572,689 people in United States. 69.6% are female, 30.4% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Goop, Cherish (group), Fairy godmother.

The average Natural fiber fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Goop, with strongest over-indexing on Vocal harmony (12.33× the country average). Demographically, the Natural fiber audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Natural fiber fans

Demographic split for Natural fiber audience in United States
MetricValue
Female69.6%
Male30.4%
Average age41.6
Estimated audience size1,572,689

Audience persona

The typical Natural fiber fan in United States is more female, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Natural fiber in United States
RegionReachAffinity
California198,3721.15×
Texas168,7311.25×
Florida117,8841.11×
New York112,3291.28×
Georgia69,8001.44×
Illinois51,7480.99×
Pennsylvania48,7950.92×
North Carolina48,3801.02×
Ohio41,1750.85×
Michigan38,9550.95×
New Jersey34,8810.87×
Virginia34,3430.9×
Washington33,6971.07×
Tennessee30,6420.97×
Arizona30,0740.94×
Maryland27,2831.01×
Missouri26,8741.06×
South Carolina26,2151.11×
Massachusetts25,0590.81×
Colorado24,6420.99×
Indiana24,2810.85×
Alabama23,6101.07×
Minnesota20,9260.93×
Oregon20,2171.12×
Wisconsin19,0840.81×
Utah19,0251.35×
Oklahoma18,6781.07×
Louisiana18,0120.89×
Kentucky17,6750.9×
Nevada12,5600.83×
Kansas12,2950.99×
Arkansas12,1200.94×
Connecticut11,2730.71×
Iowa10,7740.83×
West Virginia9,2151.26×
Idaho8,8251.12×
Mississippi8,2690.64×
New Mexico7,9441.01×
Nebraska6,6090.84×
Rhode Island4,8880.98×
Hawaii4,8170.71×
New Hampshire4,7810.77×
Alaska4,7681.42×
Montana4,4541.02×
Washington, District of Columbia4,3900.93×
Maine4,3420.77×
Delaware3,8910.9×
South Dakota3,8101.05×
North Dakota3,4241.06×
Wyoming3,3131.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural fiber audience
BrandAffinityCategory
Vocal harmony12.33×Music & Radio
Governor of Michigan13.05×Politics & Society
Goop8.32×Internet & Social Media
Cherish (group)16.64×Music & Radio
Fairy godmother10.3×Literature
headspace12.73×Health
Hibachi10.57×Food & Beverages
Wok8.61×Food & Beverages
Google Home8.02×Technology & Electronics
Grinch4.45×Movies & TV
Grace Slick9.03×Music & Radio
Hipster8.76×Politics & Society
Israel1.92×Travel & Leisure
Home equity1.71×Home & Garden
Ira Glass13.73×Music & Radio
TV Fanatic8.16×Movies & TV
La Jolla6.81×Travel & Leisure
El Paso County, Colorado9.28×Travel & Leisure
Cryptic crossword11.06×Technology & Electronics
Guitarist (magazine)8.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural fiber audience
TraitClusterScore
SustainabilityBALANCE2.53
Design AffinityPREMIUM2.44
Risk AppetiteTHRILL2.14
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM1.91
CreativityOPEN1.78

Worldwide distribution

Worldwide audience distribution share by country for Natural fiber
CountryShare
United States15.2%
Brazil8.4%
Japan5.6%

See Natural fiber audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Natural fiber have in United States?

Natural fiber has an estimated audience of 1,572,689 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural fiber fans?

69.6% of Natural fiber fans are female, 30.4% are male, with an average age of 41.6 years.

Which brands do Natural fiber fans like most?

Natural fiber fans show strongest brand affinity for Vocal harmony (12.33×), Governor of Michigan (13.05×), and Goop (8.32×) over the country average.

Where do Natural fiber fans live in United States?

Natural fiber fans in United States are most concentrated in California (reach 198,372), Texas (reach 168,731), and Florida (reach 117,884). These three regions account for the largest share of the active audience.

What other brands do Natural fiber fans also like?

Beyond Natural fiber itself, the audience over-indexes on Governor of Michigan (13.05×), Goop (8.32×), Cherish (group) (16.64×), and Fairy godmother (10.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.