Natural history Audience in United States

Natural history logo

Natural history has an estimated audience of 1,980,800 people in United States. 60.9% are female, 39.1% are male, average age 44.5. Top regions: New York, California, Washington, District of Columbia. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, The Historian.

The average Natural history fan in United States is 44.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Washington, District of Columbia. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Natural history audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Natural history fans

Demographic split for Natural history audience in United States
MetricValue
Female60.9%
Male39.1%
Average age44.5
Estimated audience size1,980,800

Audience persona

The typical Natural history fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Natural history in United States
RegionReachAffinity
New York497,3084.49×
California189,6180.87×
Washington, District of Columbia136,46222.92×
Virginia69,7861.45×
New Jersey60,2651.2×
Texas54,1040.32×
Maryland48,0951.41×
Florida33,0380.25×
Pennsylvania28,7810.43×
Ohio28,5590.47×
Illinois28,4540.43×
Michigan28,1970.54×
Massachusetts25,8270.66×
Utah25,2391.42×
North Carolina19,3910.33×
Georgia16,0870.26×
New Mexico15,8111.59×
Washington15,0070.38×
Arizona13,0590.32×
Colorado12,2710.39×
Connecticut11,5720.58×
Tennessee9,4070.24×
Indiana8,8470.24×
Oregon8,7520.39×
Minnesota8,6980.31×
South Carolina8,3020.28×
Missouri7,9560.25×
Wisconsin7,1860.24×
Alabama7,1320.26×
Kentucky6,3760.26×
Nevada5,9100.31×
Kansas5,8120.37×
Oklahoma5,7590.26×
Mississippi5,6340.35×
Louisiana5,1570.2×
Rhode Island4,6800.74×
Hawaii4,2240.5×
Iowa3,7190.23×
Maine3,3720.48×
New Hampshire3,2690.42×
Idaho3,0320.31×
Montana2,9750.54×
Arkansas2,9440.18×
West Virginia2,4620.27×
Nebraska2,2070.22×
Delaware1,9490.36×
Vermont1,9270.55×
Alaska1,6380.39×
South Dakota1,5270.33×
Wyoming1,4390.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural history audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters1.98×Shopping
The Historian16.48×Literature
Historic site4.44×Arts & Culture
Pillow2.08×Home & Garden
Hibachi6.67×Food & Beverages
3D printing2.08×Technology & Electronics
Eurail16.57×Cars & Mobility
Throne of Glass5.4×Literature
Vocal harmony3.32×Music & Radio
Keen (shoe company)4.56×Fashion & Accessoires
Jesse Plemons2.32×Movies & TV
Governor of Michigan4.96×Politics & Society
Fairy godmother4.87×Literature
Goop3.38×Internet & Social Media
Parral, Chihuahua8.99×Travel & Leisure
Nebraska Cornhuskers football2.16×Sports
Kendra Scott1.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural history audience
TraitClusterScore
SustainabilityBALANCE2.05
PatriotismCONSERVATISM1.75
Community OrientationOPEN1.64
TravellingTHRILL1.56
IndividualismJOY1.41
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Natural history
CountryShare
United States31.8%
United Kingdom10.5%
Italy7.3%

See Natural history audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Natural history have in United States?

Natural history has an estimated audience of 1,980,800 people in United States, concentrated in New York and California.

What is the gender split and age of Natural history fans?

60.9% of Natural history fans are female, 39.1% are male, with an average age of 44.5 years.

Which brands do Natural history fans like most?

Natural history fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Natural history fans live in United States?

Natural history fans in United States are most concentrated in New York (reach 497,308), California (reach 189,618), and Washington, District of Columbia (reach 136,462). These three regions account for the largest share of the active audience.

What other brands do Natural history fans also like?

Beyond Natural history itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Urban Outfitters (1.98×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.