A data profile of the people who buy, follow and care about Naval Criminal Investigative Service in United States — modelled from more than twelve digital signal sources. Naval Criminal Investigative Service has an estimated audience of 2,019,492 people in United States.
The average Naval Criminal Investigative Service fan in United States is 47.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Weather forecasting, Donald Trump, with strongest over-indexing on Anne Hathaway (5.57× the country average).
Demographically, the Naval Criminal Investigative Service audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Naval Criminal Investigative Service fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Naval Criminal Investigative Service profile in United States.
51.3% are female, 48.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 47.2 |
| Estimated audience size | 2,019,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
Where the Naval Criminal Investigative Service audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 1.38× | |
| 02 | Maine | ~10K | 1.31× | |
| 03 | Oklahoma | ~30K | 1.23× | |
| 04 | Missouri | ~40K | 1.22× | |
| 05 | Kentucky | ~30K | 1.22× | |
| 06 | Iowa | ~20K | 1.19× | |
| 07 | Kansas | ~20K | 1.19× | |
| 08 | Alabama | ~30K | 1.18× | |
| 09 | Arkansas | ~20K | 1.17× | |
| 10 | Montana | ~6K | 1.14× | |
| 11 | Indiana | ~40K | 1.13× | |
| 12 | Ohio | ~70K | 1.12× | |
| 13 | Tennessee | ~50K | 1.12× | |
| 14 | Idaho | ~10K | 1.12× | |
| 15 | Mississippi | ~20K | 1.11× | |
| 16 | Michigan | ~60K | 1.10× | |
| 17 | South Dakota | ~5K | 1.10× | |
| 18 | Wisconsin | ~30K | 1.09× | |
| 19 | Nebraska | ~10K | 1.09× | |
| 20 | North Dakota | ~5K | 1.09× | |
| 21 | South Carolina | ~30K | 1.06× | |
| 22 | Louisiana | ~30K | 1.05× | |
| 23 | Pennsylvania | ~70K | 1.02× | |
| 24 | North Carolina | ~60K | 1.02× | |
| 25 | Oregon | ~20K | 1.01× | |
| 26 | Vermont | ~4K | 1.01× | |
| 27 | New Hampshire | ~8K | 1.00× | |
| 28 | Alaska | ~4K | 1.00× | |
| 29 | Minnesota | ~30K | 0.99× | |
| 30 | Virginia | ~50K | 0.95× | |
| 31 | Delaware | ~5K | 0.95× | |
| 32 | Arizona | ~40K | 0.94× | |
| 33 | Washington | ~40K | 0.93× | |
| 34 | New Mexico | ~9K | 0.92× | |
| 35 | Georgia | ~60K | 0.90× | |
| 36 | Maryland | ~30K | 0.87× | |
| 37 | Hawaii | ~8K | 0.86× | |
| 38 | Rhode Island | ~6K | 0.86× | |
| 39 | Connecticut | ~20K | 0.85× | |
| 40 | Utah | ~20K | 0.85× | |
| 41 | Florida | ~100K | 0.82× | |
| 42 | Illinois | ~60K | 0.82× | |
| 43 | Colorado | ~30K | 0.81× | |
| 44 | Massachusetts | ~30K | 0.79× | |
| 45 | Texas | ~100K | 0.78× | |
| 46 | Nevada | ~10K | 0.74× | |
| 47 | New York | ~80K | 0.71× | |
| 48 | New Jersey | ~40K | 0.70× | |
| 49 | California | ~100K | 0.67× | |
| 50 | Washington, District of Columbia | ~4K | 0.64× |
The strongest cross-interests of the Naval Criminal Investigative Service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlize Theron | Movies & TV | 7.06× | ||
| 02 | George Clooney | Movies & TV | 6.93× | ||
| 03 | Anne Hathaway | Movies & TV | 5.57× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 5.48× | ||
| 05 | Weather forecasting | Home & Garden | 5.20× | ||
| 06 | Tom Cruise | Movies & TV | 4.94× | ||
| 07 | Solar energy | Home & Garden | 3.38× | ||
| 08 | FedEx | Business & Career | 3.16× | ||
| 09 | TV game shows | Movies & TV | 2.94× | ||
| 10 | Internet & Social Media | 2.34× | |||
| 11 | Local news | News | 2.17× | ||
| 12 | Breaking news | Movies & TV | 2.02× | ||
| 13 | Donald Trump | Politics & Society | 1.91× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | X | Internet & Social Media | 1.84× | ||
| 16 | Recipes | Food & Beverages | 1.75× | ||
| 17 | Walmart | Shopping | 1.73× | ||
| 18 | Home improvement | Home & Garden | 1.67× | ||
| 19 | Cooking | Food & Beverages | 1.56× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.75× | |
| Tradition | CONSERVATISM | 2.38× | |
| Need for Security | CONSERVATISM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.35× | |
| Mindfulness | BALANCE | 0.48× | |
| Extroversion | THRILL | 0.51× |
Naval Criminal Investigative Service has an estimated audience of 2,019,492 people in United States, concentrated in California and Texas.
51.3% of Naval Criminal Investigative Service fans are female, 48.7% are male, with an average age of 47.2 years.
Naval Criminal Investigative Service fans show strongest brand affinity for Anne Hathaway (5.57×), Weather forecasting (5.2×), and Donald Trump (1.91×) over the country average.
Naval Criminal Investigative Service fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Naval Criminal Investigative Service itself, the audience over-indexes on Weather forecasting (5.2×), Donald Trump (1.91×), Charlize Theron (7.06×), and X (1.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Naval Criminal Investigative Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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