NBC Nightly News Audience in United States

NBC Nightly News logo

NBC Nightly News has an estimated audience of 2,840,390 people in United States. 62.0% are female, 38.0% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wok, Goop, Governor of Michigan, headspace.

The average NBC Nightly News fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wok, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the NBC Nightly News audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of NBC Nightly News fans

Demographic split for NBC Nightly News audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.8
Estimated audience size2,840,390

Audience persona

The typical NBC Nightly News fan in United States is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for NBC Nightly News in United States
RegionReachAffinity
California283,2140.91×
Texas142,0440.58×
Florida138,0110.72×
New York109,8960.69×
Washington93,0501.63×
Pennsylvania74,7620.78×
North Carolina74,3730.87×
Michigan66,1030.89×
Ohio64,5320.74×
Illinois63,1270.67×
Virginia60,5360.87×
Georgia57,3760.66×
Arizona56,7200.98×
Oregon56,4611.73×
Colorado53,7291.2×
Missouri47,5331.04×
Tennessee45,9350.81×
Maryland40,7200.83×
Massachusetts38,3250.68×
Alabama37,2580.94×
Hawaii37,0273.03×
Wisconsin36,8570.86×
Indiana36,7600.71×
South Carolina36,2780.85×
New Jersey35,3750.49×
Louisiana30,4200.83×
Minnesota29,9520.74×
Kentucky29,3440.82×
Connecticut24,6210.86×
Utah23,2740.91×
Iowa22,3900.96×
Alaska21,9033.6×
Nevada21,4420.78×
Idaho21,4191.5×
Oklahoma20,6140.65×
Mississippi19,7810.85×
Arkansas19,6440.84×
New Mexico16,5641.16×
Kansas16,3360.73×
Maine14,9321.47×
West Virginia13,2921×
Rhode Island9,2881.03×
Nebraska8,7130.61×
Montana8,5011.08×
New Hampshire8,1780.73×
Vermont7,6301.53×
Washington, District of Columbia7,1640.84×
Wyoming5,6061.33×
Delaware4,3930.56×
North Dakota4,3500.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC Nightly News audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok12.37×Food & Beverages
Goop9.54×Internet & Social Media
Governor of Michigan13.06×Politics & Society
headspace16.35×Health
Israel3.12×Travel & Leisure
Grace Slick12.52×Music & Radio
El Paso County, Colorado17.85×Travel & Leisure
Grinch5.42×Movies & TV
Hibachi10.36×Food & Beverages
Google Home8.37×Technology & Electronics
Cherish (group)13.87×Music & Radio
TV Fanatic12.02×Movies & TV
Whataburger1.96×Food & Beverages
Guitarist (magazine)12×Music & Radio
Vocal harmony4.44×Music & Radio
Ira Glass16.81×Music & Radio
Cryptic crossword14.71×Technology & Electronics
Fairy godmother6.96×Literature
Guitar pedalboard16.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC Nightly News audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
PatriotismCONSERVATISM1.48
IndividualismJOY1.46
Community OrientationOPEN1.31
Need for SecurityCONSERVATISM1.26
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for NBC Nightly News
CountryShare
United States79.5%
Japan6.7%
Canada2.8%

See NBC Nightly News audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does NBC Nightly News have in United States?

NBC Nightly News has an estimated audience of 2,840,390 people in United States, concentrated in California and Texas.

What is the gender split and age of NBC Nightly News fans?

62.0% of NBC Nightly News fans are female, 38.0% are male, with an average age of 45.8 years.

Which brands do NBC Nightly News fans like most?

NBC Nightly News fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (12.37×), and Goop (9.54×) over the country average.

Where do NBC Nightly News fans live in United States?

NBC Nightly News fans in United States are most concentrated in California (reach 283,214), Texas (reach 142,044), and Florida (reach 138,011). These three regions account for the largest share of the active audience.

What other brands do NBC Nightly News fans also like?

Beyond NBC Nightly News itself, the audience over-indexes on Wok (12.37×), Goop (9.54×), Governor of Michigan (13.06×), and headspace (16.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Nightly News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.