A data profile of the people who buy, follow and care about New-York Historical Society in United States — modelled from more than twelve digital signal sources. New-York Historical Society has an estimated audience of 374,790 people in United States.
The average New-York Historical Society fan in United States is 45.0 years old, balanced, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, California.
Top brand affinities include LibreOffice, Key Food, Asurion, with strongest over-indexing on LibreOffice (135.76× the country average).
Demographically, the New-York Historical Society audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical New-York Historical Society fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for LibreOffice.
The key figures that characterise the New-York Historical Society profile in United States.
53.1% are female, 46.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 45.0 |
| Estimated audience size | 374,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 40% |
of the worldwide New-York Historical Society audience comes from United States.
| Country | Share |
|---|---|
| United States | 78.7% |
| Italy | 5.5% |
| United Kingdom | 3.6% |
Where the New-York Historical Society audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~300K | 17.64× | |
| 02 | New Jersey | ~40K | 3.97× | |
| 03 | Connecticut | ~10K | 3.07× | |
| 04 | Washington, District of Columbia | ~3K | 2.29× | |
| 05 | Massachusetts | ~10K | 1.47× | |
| 06 | Vermont | <1K | 1.14× | |
| 07 | Maine | ~1K | 1.11× | |
| 08 | Rhode Island | ~1K | 1.05× | |
| 09 | Delaware | ~1K | 0.99× | |
| 10 | Maryland | ~6K | 0.97× | |
| 11 | Pennsylvania | ~10K | 0.96× | |
| 12 | Alaska | <1K | 0.96× | |
| 13 | South Dakota | <1K | 0.95× | |
| 14 | North Dakota | <1K | 0.95× | |
| 15 | New Hampshire | ~1K | 0.94× | |
| 16 | Montana | <1K | 0.94× | |
| 17 | West Virginia | ~2K | 0.92× | |
| 18 | Hawaii | ~1K | 0.92× | |
| 19 | Mississippi | ~3K | 0.91× | |
| 20 | Idaho | ~2K | 0.91× | |
| 21 | Nebraska | ~2K | 0.91× | |
| 22 | Arkansas | ~3K | 0.89× | |
| 23 | New Mexico | ~2K | 0.89× | |
| 24 | Iowa | ~3K | 0.88× | |
| 25 | Oklahoma | ~4K | 0.87× | |
| 26 | Nevada | ~3K | 0.87× | |
| 27 | Kansas | ~3K | 0.87× | |
| 28 | Virginia | ~8K | 0.85× | |
| 29 | Louisiana | ~4K | 0.84× | |
| 30 | Utah | ~3K | 0.83× | |
| 31 | Alabama | ~4K | 0.82× | |
| 32 | Kentucky | ~4K | 0.82× | |
| 33 | Oregon | ~3K | 0.79× | |
| 34 | South Carolina | ~4K | 0.78× | |
| 35 | Missouri | ~5K | 0.77× | |
| 36 | Wisconsin | ~4K | 0.76× | |
| 37 | Minnesota | ~4K | 0.75× | |
| 38 | Indiana | ~5K | 0.74× | |
| 39 | Tennessee | ~6K | 0.73× | |
| 40 | Arizona | ~6K | 0.72× | |
| 41 | Colorado | ~4K | 0.72× | |
| 42 | Washington | ~5K | 0.69× | |
| 43 | Michigan | ~7K | 0.67× | |
| 44 | North Carolina | ~7K | 0.65× | |
| 45 | Ohio | ~7K | 0.64× | |
| 46 | Georgia | ~7K | 0.64× | |
| 47 | Illinois | ~8K | 0.61× | |
| 48 | Florida | ~10K | 0.53× | |
| 49 | California | ~20K | 0.49× | |
| 50 | Texas | ~20K | 0.47× |
The strongest cross-interests of the New-York Historical Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LibreOffice | Technology & Electronics | 135.76× | ||
| 02 | Key Food | Shopping | 58.63× | ||
| 03 | Asurion | Business & Career | 56.19× | ||
| 04 | Abt Electronics | Shopping | 53.85× | ||
| 05 | Pfaltzgraff | Home & Garden | 48.06× | ||
| 06 | 12 Monkeys | Movies & TV | 35.93× | ||
| 07 | Langston Hughes | Literature | 34.75× | ||
| 08 | AngelList | Business & Career | 32.69× | ||
| 09 | Library of Congress | Literature | 30.54× | ||
| 10 | Paperless Post | Shopping | 29.94× | ||
| 11 | P. C. Richard & Son | Shopping | 28.76× | ||
| 12 | Oscar Isaac | Movies & TV | 20.23× | ||
| 13 | Thandie Newton | Movies & TV | 20.00× | ||
| 14 | Jon Favreau | Movies & TV | 17.86× | ||
| 15 | Citi Trends | Shopping | 13.93× | ||
| 16 | Edible Arrangements | Food & Beverages | 13.73× | ||
| 17 | Art Deco | Arts & Culture | 10.42× | ||
| 18 | Zoe Saldana | Movies & TV | 9.31× | ||
| 19 | DuckDuckGo | Internet & Social Media | 7.26× | ||
| 20 | The UPS Store | Shopping | 6.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.89× | |
| Indulgence | JOY | 2.31× | |
| Spirituality | BALANCE | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.94× |
New-York Historical Society has an estimated audience of 374,790 people in United States, concentrated in New York and New Jersey.
53.1% of New-York Historical Society fans are female, 46.9% are male, with an average age of 45.0 years.
New-York Historical Society fans show strongest brand affinity for LibreOffice (135.76×), Key Food (58.63×), and Asurion (56.19×) over the country average.
New-York Historical Society fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond New-York Historical Society itself, the audience over-indexes on Key Food (58.63×), Asurion (56.19×), Oscar Isaac (20.23×), and The UPS Store (6.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for New-York Historical Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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