New-York Historical Society Audience in United States
New-York Historical Society has an estimated audience of 374,790 people in United States. 53.1% are female, 46.9% are male, average age 45.0. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Nebraska Cornhuskers, Steampunk, Mothercare.
Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Nebraska Cornhuskers, with strongest over-indexing on Lulu 黃路梓茵 (127.81× the country average). Demographically, the New-York Historical Society audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of New-York Historical Society fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 45.0 |
| Estimated audience size | 374,790 |
Audience persona
The typical New-York Historical Society fan in United States is balanced, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 127.81× | Movies & TV |
| Lindy Hop | 31.55× | Music & Radio |
| Nebraska Cornhuskers | 18.46× | Sports |
| Steampunk | 6.42× | Fashion & Accessoires |
| Mothercare | 3.93× | Kids & Family |
| REC TEC Grills | 22.44× | Sports |
| Krasnodar | 27.86× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.39× | Sports |
| Keene, New Hampshire | 17.94× | Travel & Leisure |
| Paisley | 7.61× | Fashion & Accessoires |
| Google Analytics | 4.13× | Internet & Social Media |
| Nationality | 1.62× | Politics & Society |
| Urban horticulture | 2.59× | Home & Garden |
| Home staging | 3.34× | Home & Garden |
| Glossier | 3.09× | Beauty & Wellness |
| On the Border Mexican Grill & Cantina | 3.88× | Food & Beverages |
| Nipsey Hussle | 3.25× | Music & Radio |
| Necktie | 2.72× | Fashion & Accessoires |
| Girolando cattle | 14.08× | Pets & Animals |
| Elsword | 8.59× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.92 |
| Patriotism | CONSERVATISM | 2.89 |
| Luxury Orientation | PREMIUM | 2.85 |
| Quality Awareness | PREMIUM | 1.9 |
| Design Affinity | PREMIUM | 1.86 |
| Indulgence | JOY | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.7% |
| Italy | 5.5% |
| United Kingdom | 3.6% |
See New-York Historical Society audiences in other countries
- New-York Historical Society — Germany
- New-York Historical Society — United Kingdom
- New-York Historical Society — France
- New-York Historical Society — Italy
- New-York Historical Society — Spain
- New-York Historical Society — Brazil
- New-York Historical Society — Japan
- New-York Historical Society — South Korea
- New-York Historical Society — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for New-York Historical Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.