Novelist Audience in United States

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Novelist has an estimated audience of 1,762,281 people in United States. 74.7% are female, 25.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grace Slick, Goma, headspace, Wok.

The average Novelist fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grace Slick, Goma, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Novelist audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Novelist fans

Demographic split for Novelist audience in United States
MetricValue
Female74.7%
Male25.3%
Average age43.4
Estimated audience size1,762,281

Audience persona

The typical Novelist fan in United States is more female, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Novelist in United States
RegionReachAffinity
California168,4710.87×
Texas113,2550.75×
Florida99,7590.84×
New York96,0990.98×
Illinois75,2811.28×
North Carolina62,8081.18×
Ohio60,5081.11×
Pennsylvania54,3710.92×
Massachusetts49,2501.42×
Georgia47,1910.87×
Virginia44,9071.05×
Michigan44,6250.97×
Indiana41,7791.3×
New Jersey41,3340.92×
Washington41,2291.17×
Missouri33,1541.17×
Wisconsin32,9101.24×
Maryland30,9211.02×
Colorado30,5091.1×
Tennessee28,9200.82×
Kentucky27,6471.25×
South Carolina27,0131.02×
Arizona24,3800.68×
Oregon21,5551.07×
Louisiana21,4550.94×
Minnesota20,3570.81×
Oklahoma19,2870.99×
Alabama18,7730.76×
Connecticut16,6900.94×
Utah16,2651.03×
Iowa16,0711.11×
Kansas15,2721.1×
Mississippi15,2021.05×
Nebraska13,0191.47×
Nevada12,4310.73×
Arkansas11,5760.8×
Idaho11,2211.27×
New Hampshire8,5351.23×
Maine7,2861.15×
West Virginia6,9720.85×
New Mexico6,2360.71×
Rhode Island6,0231.07×
Hawaii5,6230.74×
Washington, District of Columbia4,7140.89×
Alaska4,3731.16×
Montana3,9860.82×
North Dakota3,8311.06×
Delaware3,4070.7×
South Dakota3,0790.76×
Vermont2,8060.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novelist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grace Slick35.64×Music & Radio
Goma45.1×Travel & Leisure
headspace20.88×Health
Wok11.21×Food & Beverages
Cryptic crossword24.26×Technology & Electronics
Goop7.92×Internet & Social Media
Cherish (group)15.28×Music & Radio
Product design2.73×Business & Career
Grinch5.33×Movies & TV
Google Home8.55×Technology & Electronics
Steampunk6.39×Fashion & Accessoires
Governor of Michigan8.54×Politics & Society
UK garage6.14×Music & Radio
Hibachi8.61×Food & Beverages
Ira Glass17.4×Music & Radio
Isometric exercise7.93×Sports
Hitchcock (film)12.53×Movies & TV
9NEWS (KUSA)4.14×Movies & TV
Israel1.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novelist audience
TraitClusterScore
TraditionCONSERVATISM1.54
Community OrientationOPEN1.51
MindfulnessBALANCE1.37
CreativityOPEN1.33
Urban LifestyleOPEN1.32
SpiritualityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Novelist
CountryShare
United States30.5%
Japan11.7%
Italy6.4%

See Novelist audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Novelist have in United States?

Novelist has an estimated audience of 1,762,281 people in United States, concentrated in California and Texas.

What is the gender split and age of Novelist fans?

74.7% of Novelist fans are female, 25.3% are male, with an average age of 43.4 years.

Which brands do Novelist fans like most?

Novelist fans show strongest brand affinity for Keene, New Hampshire (675×), Grace Slick (35.64×), and Goma (45.1×) over the country average.

Where do Novelist fans live in United States?

Novelist fans in United States are most concentrated in California (reach 168,471), Texas (reach 113,255), and Florida (reach 99,759). These three regions account for the largest share of the active audience.

What other brands do Novelist fans also like?

Beyond Novelist itself, the audience over-indexes on Grace Slick (35.64×), Goma (45.1×), headspace (20.88×), and Wok (11.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novelist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.