Old Forester Audience in United States

Old Forester logo

Old Forester has an estimated audience of 472,797 people in United States. 34.5% are female, 65.5% are male, average age 41.6. Top regions: Kentucky, Texas, California. Top brand affinities: Birthday Gifts, Unique Gifts, Hasan Minhaj, Dog breed, Nebraska.

The average Old Forester fan in United States is 41.6 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Texas, California. Top brand affinities include Birthday Gifts, Unique Gifts, Hasan Minhaj, with strongest over-indexing on Birthday Gifts (11.26× the country average). Demographically, the Old Forester audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Old Forester fans

Demographic split for Old Forester audience in United States
MetricValue
Female34.5%
Male65.5%
Average age41.6
Estimated audience size472,797

Audience persona

The typical Old Forester fan in United States is more male, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Old Forester in United States
RegionReachAffinity
Kentucky45,4327.66×
Texas31,6000.78×
California28,4760.55×
Florida26,4660.83×
Ohio24,8351.71×
Illinois21,9171.39×
Indiana19,1212.21×
North Carolina15,0291.06×
Georgia13,9090.95×
Tennessee13,6751.44×
New York13,0870.5×
Michigan12,7051.03×
Pennsylvania11,5460.73×
Virginia11,1890.97×
Alabama10,0741.53×
Missouri9,1891.21×
Wisconsin8,2271.16×
Colorado6,9870.94×
Louisiana6,5471.07×
South Carolina6,3810.9×
New Jersey6,3090.52×
Maryland6,3040.78×
Arizona6,2020.64×
Washington5,9210.62×
Minnesota5,8620.87×
Massachusetts4,5740.49×
Oregon4,3800.81×
Nebraska4,0221.7×
Oklahoma3,9860.76×
Iowa3,4930.9×
Nevada3,3950.74×
Arkansas3,3620.86×
Kansas3,2940.88×
Connecticut3,1040.65×
Mississippi2,9480.76×
West Virginia1,7960.82×
Utah1,7580.42×
Idaho1,5990.67×
Washington, District of Columbia1,4401.01×
New Hampshire1,3190.71×
New Mexico1,2010.51×
North Dakota1,0771.11×
Maine1,0250.61×
Hawaii1,0100.5×
Rhode Island9730.65×
South Dakota9610.88×
Delaware6860.53×
Montana6680.51×
Alaska5200.51×
Wyoming4420.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Forester audience
BrandAffinityCategory
Birthday Gifts11.26×Kids & Family
Unique Gifts6.25×Shopping
Hasan Minhaj26.83×Movies & TV
Dog breed1.6×Pets & Animals
Nebraska3.05×Travel & Leisure
Haberler14.27×News
Irrigation management17.54×Home & Garden
Urban Outfitters1.87×Shopping
Israel1.99×Travel & Leisure
St. Ives12.18×Travel & Leisure
Regional styles of Mexican music1.92×Music & Radio
Sinaloa2.35×Travel & Leisure
Ethnic studies10.7×Business & Career
Keeper (password manager)3.51×Technology & Electronics
Jesse Plemons1.83×Movies & TV
Nebraska Cornhuskers football1.83×Sports
Superintendent (education)4.96×Business & Career
Regional Municipality of Niagara5.88×Travel & Leisure
Home staging2.47×Home & Garden
MeatEater3.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Forester audience
TraitClusterScore
IndulgenceJOY1.83
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.3
Convenience OrientationPREMIUM1.27
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Old Forester
CountryShare
United States86.2%
United Kingdom2.3%
Germany2.3%

See Old Forester audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Old Forester have in United States?

Old Forester has an estimated audience of 472,797 people in United States, concentrated in Kentucky and Texas.

What is the gender split and age of Old Forester fans?

34.5% of Old Forester fans are female, 65.5% are male, with an average age of 41.6 years.

Which brands do Old Forester fans like most?

Old Forester fans show strongest brand affinity for Birthday Gifts (11.26×), Unique Gifts (6.25×), and Hasan Minhaj (26.83×) over the country average.

Where do Old Forester fans live in United States?

Old Forester fans in United States are most concentrated in Kentucky (reach 45,432), Texas (reach 31,600), and California (reach 28,476). These three regions account for the largest share of the active audience.

What other brands do Old Forester fans also like?

Beyond Old Forester itself, the audience over-indexes on Unique Gifts (6.25×), Hasan Minhaj (26.83×), Dog breed (1.6×), and Nebraska (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Forester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.