Regional Municipality of Niagara Audience in United States

Regional Municipality of Niagara logo

Regional Municipality of Niagara has an estimated audience of 520,270 people in United States. 65.2% are female, 34.8% are male, average age 41.3. Top regions: New York, California, Texas. Top brand affinities: Kerala, Goop, REC TEC Grills, Wok, Israel.

The average Regional Municipality of Niagara fan in United States is 41.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Kerala, Goop, REC TEC Grills, with strongest over-indexing on Kerala (21.97× the country average). Demographically, the Regional Municipality of Niagara audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Regional Municipality of Niagara fans

Demographic split for Regional Municipality of Niagara audience in United States
MetricValue
Female65.2%
Male34.8%
Average age41.3
Estimated audience size520,270

Audience persona

The typical Regional Municipality of Niagara fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kerala.

Top regions in United States

Top regions ranked by reach for Regional Municipality of Niagara in United States
RegionReachAffinity
New York64,2892.21×
California35,4550.62×
Texas17,7860.4×
Florida16,2620.46×
Pennsylvania14,4520.82×
Michigan14,2631.05×
Ohio13,2080.82×
Virginia11,2250.89×
New Jersey10,9390.83×
Illinois8,3730.48×
Massachusetts7,4490.73×
Georgia6,9120.43×
Kentucky5,4200.83×
North Carolina5,3950.34×
Maryland5,2800.59×
Louisiana4,5090.67×
Minnesota4,3570.58×
Arizona4,0560.38×
Washington4,0180.39×
Missouri3,9800.47×
Indiana3,8680.41×
Mississippi3,8030.89×
Wisconsin3,7680.48×
Tennessee3,7480.36×
Connecticut3,5830.69×
Arkansas3,3790.79×
Delaware3,3562.34×
Oklahoma3,3040.57×
South Carolina3,2250.41×
Alabama3,1480.43×
Kansas3,1420.77×
Nevada3,1400.62×
West Virginia3,1401.3×
Alaska3,1332.82×
Colorado3,0530.37×
Iowa2,9830.7×
Idaho2,8991.11×
Oregon2,8930.49×
Hawaii2,7701.24×
Montana2,7311.89×
South Dakota2,6962.24×
Utah2,6700.57×
North Dakota2,6252.46×
New Hampshire2,5871.26×
Wyoming2,5403.29×
Nebraska2,5330.97×
New Mexico2,5200.97×
Rhode Island2,4981.51×
Maine2,4971.34×
Vermont2,4572.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Regional Municipality of Niagara audience
BrandAffinityCategory
Kerala21.97×Travel & Leisure
Goop14.51×Internet & Social Media
REC TEC Grills36.08×Sports
Wok12.11×Food & Beverages
Israel3.73×Travel & Leisure
Governor of Michigan12.38×Politics & Society
headspace15.55×Health
Google Home9.98×Technology & Electronics
Grace Slick12.18×Music & Radio
Hibachi10.26×Food & Beverages
Minnesota2.23×Travel & Leisure
Cherish (group)13.68×Music & Radio
Grinch4.95×Movies & TV
Elsword20×Games
Vocal harmony5.36×Music & Radio
Kikar HaShabbat19.17×News
Fairy godmother7.11×Literature
Grover Cleveland8.2×Politics & Society
TV Fanatic9.77×Movies & TV
El Paso County, Colorado11.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Regional Municipality of Niagara audience
TraitClusterScore
Risk AppetiteTHRILL2.56
Community OrientationOPEN2.41
Luxury OrientationPREMIUM1.97
TravellingTHRILL1.42
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Regional Municipality of Niagara
CountryShare
Canada53.9%
United States35.0%
United Kingdom2.3%

See Regional Municipality of Niagara audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Regional Municipality of Niagara have in United States?

Regional Municipality of Niagara has an estimated audience of 520,270 people in United States, concentrated in New York and California.

What is the gender split and age of Regional Municipality of Niagara fans?

65.2% of Regional Municipality of Niagara fans are female, 34.8% are male, with an average age of 41.3 years.

Which brands do Regional Municipality of Niagara fans like most?

Regional Municipality of Niagara fans show strongest brand affinity for Kerala (21.97×), Goop (14.51×), and REC TEC Grills (36.08×) over the country average.

Where do Regional Municipality of Niagara fans live in United States?

Regional Municipality of Niagara fans in United States are most concentrated in New York (reach 64,289), California (reach 35,455), and Texas (reach 17,786). These three regions account for the largest share of the active audience.

What other brands do Regional Municipality of Niagara fans also like?

Beyond Regional Municipality of Niagara itself, the audience over-indexes on Goop (14.51×), REC TEC Grills (36.08×), Wok (12.11×), and Israel (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Regional Municipality of Niagara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.